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Search Engine Optimization - Site map Optimization Technique
by: daniel chow
Site Maps can be a great tool for making search engines crawl through your web site in a much more effective manner, thereby helping you get more pages indexed, and ultimately getting you more visitors. Most people know what site maps are, as they can be seen on many of the major websites, although for those who don¡¦t, ¡§a site map is a page which contains a list of all the links within a website, under different categories and headings, just like a table of contents of a book¡¨. Now when a search engine hits the site map page, it gets to see all the links within that website and this enables it to crawl through those pages. It¡¦s just like guiding search engines with the help of a map, in this large universe of internet.

Site maps also help visitors to get an overview of the entire web site, and hence act as a great navigational tool. It helps visitors find specific pages through a single page, for which they might have had to follow several links to reach the desired page. Here are some examples of well designed site maps.

http://www.google.com/sitemap.html
http://www.lycos.com/sitemap.asp

This leads us to the next question, i.e. how should site maps be designed. Designing a site map can be as simple as designing any other static pages without any pictures, graphics, etc. But all effort should be made to keep the structure logical and simple. Its best to browse through the web, and check out a variety of site maps before you decide on what kind of structure you want to follow.

Here are some things you should keep in mind, before designing a site map.

Homepage Link: It is important to give a prominent link from the homepage to the sitemap page, so that visitors and search bots can easily hit the site map page. In fact, preferably there should be a link to the site map page from every page of your website.

Text Links: Plain text links should be used for all the links, as some search bots can have problems crawling through ¡§JavaScript¡¨.

Categories: It is important to organise the contents into well defined categories, and even sub-categories for easy navigation of the user. Although this doesn¡¦t have direct SEO implications, it makes more sense to the user.

Descriptive Content: It is ideal to add some content describing the links, as search engines tend to ignore pages, full of links. It is also important to use your targeted keywords in your descriptive content as well as in your anchor text.

Anchor Text Link: It is important to use page titles as your anchor text, so that you can increase your anchor text back links. This is helpful for search engine optimization as it increases your link popularity.


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Search Engine Optimization
Site map Optimization Technique

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 "Pay-Per Click" Ad Campaign: Earn More By Spending Less
 by: David Riewe

What is "Pay-Per Click"? "Pay-Per Click", is an easy to understand advertising strategy. There are around 300 million searches at major search engines everyday. This causes 80% of internet traffic. Placing your websites on these search engines is very important in reaching as many potential customers as possible. But in order to be seen and clicked most frequently, your website should be viewed at the top most of the search list. Most people only reach up to the third page of a search engine so the lower your rank, the lesser the chance you will be clicked. In "Pay-Per Click" advertising, you pay to be always visible on the internet. You select keywords or key phrases about your website, and the highest bidder ranks the best. There is no upfront cost. You only pay after a visitor clicks your link. This is why it is called "Pay-Per Click".

Everyday millions of people around the world click on Pay-Per Click Advertising Campaign. With the booming internet industry and the ever growing online business, an ad of virtually anybody on the planet can be seen on the internet anywhere in the world.

The "Pay-Per Click" advertising campaign is the premier growth area in online marketing. Last year, an estimated $741.2 million was spent on "Pay-Per Click" advertising. The usual search engine optimization can take weeks or even months to produce results. "Pay-Per Click" advertising can attract customers at an instant. Why? Because, this cutting edge ad campaign can be placed on any website and can be viewed by potential online customers, anywhere, anytime and all the time. The only challenge is placing the ads on proper websites that will attract possible customers for a specific product or services.

"Pay-Per Click" advertising campaign attracts the right consumers at the shortest possible time. This is the most cost effective way of marketing products or services. You can also monitor the customers who visit your site, what they are looking for and what they are buying. With the right creativity on using the right search-phrases, we can direct the right people who are willing to do business with us.

"Pay-Per Click" advertising can easily be managed 24 hours per day and 7 days a week through the internet. This allows you improve the campaign strategy by effectively responding to the activities of both customers and competitors.

So what are you waiting for? "Pay-Per Click" now and let your business take the fast route to success.


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