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Internet Marketing Without a Big-Picture Strategy Dances in Circles
by: Michael Pedone
Stop Tracking the Illusive "Magic Bullet"

It seems like everyone is beating the drum for one Internet
marketing method or another. And in the process they create
plenty of hype and conflicting messages.

Website owners are left to wonder whom to believe when it
comes to impressing the search engines. Which approach can
deliver the "magic bullet" they've been promised? Is it time
to jump to the next "sure thing," that will entice both
search spiders and web surfers?

The primary methods promoted to attract search engines and
Web traffic aren't new:
- Links and reciprocal links
- Pay-per-click (PPC)
- Search engine optimization (SEO) in all its variations
- Blogs and forums
- Writing and posting articles or press releases
- Paid placement with ads and banners

But each of them shares a common limitation. At its best,
each is only part of the answer. An answer that won't hold
still long enough to get nailed down - before the next "must
have" appears.

The Internet is Maturing, and so are Search Engines

In recent years, the capabilities and sophistication of the
search engines have exploded. Public use and expectations
have grown to match it. The public's reliance on the
Internet as a reliable source expands ever faster. Recent
studies found the Web to be the most trusted source of
information for making major purchase decisions, second only
to spouses for finding referrals.

A Harris Interactive consumer survey (2004) reports that 73%
of adults are now online - 156 million users. That's up from
69% eight months before. Most Internet users (80%) expect
that they'll find reliable, detailed facts online (Pew
Internet and American Life Project). So they go online first
when they need information. And they have confidence in what
they're able to find.

Now more than ever, access to that gigantic pool of
information-hungry Internet users depends on a website's
relationship to the search engines. Is it possible for
people to find it? The stakes are high.


Integration of Methods is the "Next Big Thing"

Refined keyword and page optimization are the standard
anymore. SEO has morphed into Search Engine Marketing (SEM).
The key difference is integration. SEO method aren't seen as
separate solutions, but as parts of a multi-pronged
endeavor. Success now depends on how well they all dovetail.

That's a fundamental shift from the lurching "do this...,
now that..., now that... approaches, which have
characterized the on-line norm. And anyone who's still
playing by that game plan will be left behind.

Be suspicious of any SEO strategy that's wedded to a single
method - no matter what impressive statistics they cite. And
when the search engines "burp," (as they surely will now and
then) a site's visibility can be lost. A diversified
approach to links and search engines reduces vulnerability.
Achieving that requires shifting focus to a bigger, more
inclusive picture.

My Experience with Reciprocal Linking

As a person who has been in SEM for years (and fine-tuned
hundreds of websites) I've gotten good at spotting trends as
they develop. And I've seen too many "can't lose" methods
fade.

No question that linking is important for search engine
placement. There are effective and targeted ways to acquire
incoming links that don't require a link exchange. However,
I saw some problems with the way many reciprocal links are
pursued. My concerns led me to write an article, Reciprocal
Linking is Dead,
http://www.etafficjams.com/reciprocal-linking-is-dead.htm
back when most insiders were proclaiming it to be the way to
go. (Fresh articles about why you should develop reciprocal
links appear daily.)

An integrated search engine marketing strategy is vital for
your website's visibility and survival. Resist the
shortsightedness of putting too much reliance on what
everyone is recommending.

Beat the Pack by a Country Mile

If you're ready for the "Next Big Thing," stop chasing the
flavor of the month. The trend is toward building an
integrated strategy where all the options mesh. Achieve all
the added benefits that come with integrating every method
your website employs. Now that's a next thing with staying
power.
© 2005, Michael Pedone


About the author:
Michael Pedone http://www.eTrafficJams.coma professional
search engine optimization company specializing in getting
targeted, eager-to-buy traffic to your site! Want to
improve your site's optimization? Call 877-785-9977 for a
free SEO analysis


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 "Pay-Per Click" Ad Campaign: Earn More By Spending Less
 by: David Riewe

What is "Pay-Per Click"? "Pay-Per Click", is an easy to understand advertising strategy. There are around 300 million searches at major search engines everyday. This causes 80% of internet traffic. Placing your websites on these search engines is very important in reaching as many potential customers as possible. But in order to be seen and clicked most frequently, your website should be viewed at the top most of the search list. Most people only reach up to the third page of a search engine so the lower your rank, the lesser the chance you will be clicked. In "Pay-Per Click" advertising, you pay to be always visible on the internet. You select keywords or key phrases about your website, and the highest bidder ranks the best. There is no upfront cost. You only pay after a visitor clicks your link. This is why it is called "Pay-Per Click".

Everyday millions of people around the world click on Pay-Per Click Advertising Campaign. With the booming internet industry and the ever growing online business, an ad of virtually anybody on the planet can be seen on the internet anywhere in the world.

The "Pay-Per Click" advertising campaign is the premier growth area in online marketing. Last year, an estimated $741.2 million was spent on "Pay-Per Click" advertising. The usual search engine optimization can take weeks or even months to produce results. "Pay-Per Click" advertising can attract customers at an instant. Why? Because, this cutting edge ad campaign can be placed on any website and can be viewed by potential online customers, anywhere, anytime and all the time. The only challenge is placing the ads on proper websites that will attract possible customers for a specific product or services.

"Pay-Per Click" advertising campaign attracts the right consumers at the shortest possible time. This is the most cost effective way of marketing products or services. You can also monitor the customers who visit your site, what they are looking for and what they are buying. With the right creativity on using the right search-phrases, we can direct the right people who are willing to do business with us.

"Pay-Per Click" advertising can easily be managed 24 hours per day and 7 days a week through the internet. This allows you improve the campaign strategy by effectively responding to the activities of both customers and competitors.

So what are you waiting for? "Pay-Per Click" now and let your business take the fast route to success.


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