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Why It Took Me So Long To Blog

by: Linda Bruton

When I saw my first blog, I wasn't impressed.

The first blogs I ever read were embarrassing tales of teenage angst better left private, political diatribes from both the rabid right and the rabid left, and jargon-filled tech rags that made my eyes glaze over

And yet everyone was talking about blogs and that I would soon be left behind if I didn't have one. But they never gave me a simple explanation of how it would benefit me. They talked about RSS - you know, the obligatory "real simple syndication" - followed by a long, boring, techie article filled with jargon that wasn't simple at all. They talked about syndicating my site, but not how that would benefit my business.

No one ever told me, "Hey, fool, listen up! How would you like a 3 or 4 line text link to your site on thousands of other sites getting you tons of traffic and backlinks up the ying-yang on all the SE's?"

If they had, trust me. I'd have been blogging my heart out!

Eventually I did start a blog simply because it was getting harder and harder to get my ezine delivered. This particular ezine delivers tips to network marketers. Now if you've had any experience with spam filters, you know that any email with the "M" word (MLM) or the "N" word (network marketing) practically lights up the scoreboard! I even tried using "M*L*M" or "net*work mark@eting." But that got old real fast. Trying to sound like a halfway intelligent professional while writing like a first grader on their first day of school just didn't cut it. I was starting to confuse even myself!

So I decided to start a blog, and then just email my list with the link to the article every week. Not only has that greatly increased the day to day traffic to my site, but I discovered a couple of interesting benefits along the way.

One big bonus was how easy it was to publish to my site. Doing things the old way, I wrote and delivered my ezine. Then I converted the article to html and FTP'd it up to my site. Then I had to download and update my article archive page. Then I had to download and update my sitemap. Then I would download my index page and add a little blurb about the new article to get it indexed faster. All told, several hours of mind-numbingly boring work.

Not so with a blog. I just write my articles in NoteTab, then copy and paste them into my Blogger control panel. It adds all the HTML and places it into my chosen template, FTP's it to my site, and updates my archives - all in the blink of an eye! Talk about an easy-to-use content management system. Even a 10-year-old could have done it.

After I posted my first article on my new blog, I realized I could get some new backlinks to my site by submitting the blog to some of the many blog directories. So I spent a few hours sumbitting my blog.

But my eyes didn't really open until a couple of weeks later. I started realizing I was making more sales than usual and popped in to check my web stats. To my astonishment, I realized I was getting 50-100 more visitors per day. I checked my referrer logs and then my backlinks on Yahoo and found over 100 new traffic sources and links!

I clicked through on some of those links and then a big lightbulb lit up in my head. Those new referrers were from the many people using RSS feeds on their sites. And their site visitors were actually clicking on those links and finding my site.

Now I was hooked!

Think about that - 50-100 more visitors per day, and 100 new backlinks. All from one article that I posted to a brand new blog that took 5 minutes to set up on Blogger.com for free! How many free marketing techniques get those kind of results right out the door? And how much better would my results be from regular posts to my blog and submitting it to even more blog directories? Or from simultaneously posting those blog posts to article directories?

That was 2 months ago, and I'm discovering that the answer is every bit as exciting as I had hoped! Not only that, but I'm discovering more and more ways to improve my results. And ways to use blogs in new and exciting ways that I don't hear other people talking about.

I know that many marketers are under the impression that blogs are just for geeks, or that blogs are just some new toy everyone is getting but no one knows what to do with. If that has been your belief, I hope you'll take a second look!

About the author:
For more tips and ideas on how to make money blogging, be sure to visit my "Why Marketers Should Blog" weblog at (what else)

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Tracking and Measuring RSS Feeds
by: S. Housley

Measuring and tracking RSS while a fairly simple concept, is really anything but. Unlike websites, RSS have the added caveat of potential syndication, making accurate tracking a challenge to anyone but the extremely tech savvy.

It is not unrealistic for marketers to want to know how many subscribers they have, which items in their feeds attract the most interest, or how many click-throughs are generated as a result of an RSS feed.

There are a number of 3rd party providers who focus on tracking the consumption of RSS feeds. Some solutions are rudimentary but likely sufficient for a small business testing the waters with RSS. Other RSS tracking solutions are more complex and while they can come close to being accurate, with syndication there is no solution that tracks with 100% accuracy.

Techniques Used to track RSS Consumption

Small businesses can view web logs to provide information on how many times a specific file (RSS feed) is requested. The logs and information is rudimentary but will give a basic sense of a feeds success. Many 3rd party tracking options have additional tracking information available.

Hosting

The most common method to track the number of feed accesses or individuals accessing a feed is to use a 3rd party feed host. Companies like FeedBurner essentially track feeds based on accesses. The downside to using a 3rd party like Feedburner, is that the url is a FeedBurner url and any PageRank or popularity associated with the url will benefit the feed host rather than the feed creator. Additionally, no distinction is made between unique views or syndicate feeds.

FeedBurner provides a free no frills service to host RSS feeds and they have been proactive in circumventing user concerns. Recently implementing a service that eases users concerns about migrating from FeedBurner. There is a 3 step process for users interested in migrating from FeedBurner's free service, implementing a permanent redirect, and url forwarding.

Details can be found at: http://www.burningdoorc.om/feedburner/archives/001251.html

Some publishers, who were concerned about lock-in or wanted to retain control of the domain and feed urls often resist a hosting service. The new program FeedBurner Partner Pro is not free, but allows for users to point to their own domain, retaining complete control of their feeds without sacrificing statistical tracking.

The downside to using a service like FeedBurner is that some filtering applications used on corporate proxy servers block feeds residing on FeedBurner or other free hosts.

Redirects

Companies like SyndicateIQ have more complex tracking solutions that generate unique urls for each subscriber. The tracking benefits to such a customized solution is obvious. Individual user habits can be monitored and any users abusing their access and inappropriately syndicating a feeds content can have their feed turned off. The downside of course is that the success of RSS is in a large part due to the anonymity. Users don't want their personal habits tracked.

Considering the venture capital interest in these 3rd party hosting services. It is important to note that their value is in the data that they collect. As with any 3rd party service, it goes without saying that publishers should read the privacy policy carefully, be aware of who owns the rights to the collected information, and how that information might be used. It goes without saying that the value in many of the free services currently available lies in their aggregate data.

Uniquely Named Transparent Images

Uniquely named transparent 1x1 graphics can be added to the description field of an RSS feed. Users can use standard web logs to see the number of times the image is viewed and determine the number of times the feed was accessed.

Companies Specializing in Tracking and RSS Metrics

Pheedo - Pheedo creates tools that enable individuals, organizations and corporations to promote, analyze, and optimize their weblogs and content.

http://www.pheedo.com

SyndicateIQ - SyndicateIQ's position in the content distribution chain provides clients a set of analytics.

http://www.syndicateiq.com/

FeedBurner - FeedBurner offers a full range of services to help you build awareness, track circulation, and implement revenue-generating programs in your feed(s).

http://www.feedburner.com

Each individual using RSS needs to make a decision of the extent and importance of the analytics they require. Realizing that any system they employ is not going to be perfect.

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