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Top 6 Reasons for having a RSS feed - Come and explore the possibilities!
by: Jeffrey Abbott
Getting traffic to your website can be hard. No one just randomly types in "makelotsofmoneyonlinequicklyandfromhome.com" and with this market slowly being filled in, it is hard to get a good rank on Google, Yahoo, MSN, Ask, and all the other major search engines. Although paying for advertising is effective and gets targeted results, RSS feeds are the way to go for free, cheap, and somewhat easy advertising.

First off, if you don't want to write articles yourself, no problem. The web is a great resource for finding articles written by respected authors who are willing to give you their article for free (as long as you include their signature at the bottom of the article). It is very easy to take these articles, publish them on your website, and then make a RSS out of them. But enough of the rambling, the top six reasons for having an RSS feed on your site:

6. Reputation - A good RSS feed will increase your reputation as a honest and willing to help business, not just a business that wants to take your money, and nothing else. A feed with quality articles shows that you want to help the reader learn more about a topic instead of just give the reader a sales pitch. Making your business prospects knowledgeable in the area that you are focused will hopefully show how your product/service is superior in it's design.

5. Advertising - A RSS feed can be used to advertise your website for no money at all. If you submit it to RSS directories, the name of your website will appear at the top of your feed every time! Not only does it appear, it also functions as a link (but we'll get into that later).

4. Increase in traffic - Designing your RSS feed to only include part of your article forces the reader to click on a link back to your site. One could only assume that if they enjoyed the article your wrote, or published, then they would enjoy browsing the site where it came from.

3. Links back to your site - Not many people think of RSS feeds as a SEO (Search Engine Optimization) potential, but they include dozens of links in every feed! Publishing your feed on RSS directories puts in place the opportunity to create links with the specific keywords that you desire, and hopefully we all know how the more links you have with keywords in them, the higher ranked you will be on search engine searches.

2. Exposure - Are you a new website? Has anyone ever heard of you before? Well RSS feeds definitely get your name out there on the market. Quality articles associated with your name boosts your exposure and reputation as a quality website who is worth doing business with.

1. Targeted traffic - People look at your feed as a representation of your site. If you have a feed that relates to dog bones, obviously if they are interested in buying dog bones, your site will come in mind.

About the author:
Jeffrey Abbott is a respected author and editor of eMoneyReport.com

Visit the site at http://www.emoneyreport.comand read reviews on programs that help you to make money from your own home. eMoneyReview offers a simple and easy format to find articles relating to all types of online business and website promotion.


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 Tracking and Measuring RSS Feeds
 by: S. Housley

Measuring and tracking RSS while a fairly simple concept, is really anything but. Unlike websites, RSS have the added caveat of potential syndication, making accurate tracking a challenge to anyone but the extremely tech savvy.

It is not unrealistic for marketers to want to know how many subscribers they have, which items in their feeds attract the most interest, or how many click-throughs are generated as a result of an RSS feed.

There are a number of 3rd party providers who focus on tracking the consumption of RSS feeds. Some solutions are rudimentary but likely sufficient for a small business testing the waters with RSS. Other RSS tracking solutions are more complex and while they can come close to being accurate, with syndication there is no solution that tracks with 100% accuracy.

Techniques Used to track RSS Consumption

Small businesses can view web logs to provide information on how many times a specific file (RSS feed) is requested. The logs and information is rudimentary but will give a basic sense of a feeds success. Many 3rd party tracking options have additional tracking information available.

Hosting

The most common method to track the number of feed accesses or individuals accessing a feed is to use a 3rd party feed host. Companies like FeedBurner essentially track feeds based on accesses. The downside to using a 3rd party like Feedburner, is that the url is a FeedBurner url and any PageRank or popularity associated with the url will benefit the feed host rather than the feed creator. Additionally, no distinction is made between unique views or syndicate feeds.

FeedBurner provides a free no frills service to host RSS feeds and they have been proactive in circumventing user concerns. Recently implementing a service that eases users concerns about migrating from FeedBurner. There is a 3 step process for users interested in migrating from FeedBurner's free service, implementing a permanent redirect, and url forwarding.

Details can be found at: http://www.burningdoorc.om/feedburner/archives/001251.html

Some publishers, who were concerned about lock-in or wanted to retain control of the domain and feed urls often resist a hosting service. The new program FeedBurner Partner Pro is not free, but allows for users to point to their own domain, retaining complete control of their feeds without sacrificing statistical tracking.

The downside to using a service like FeedBurner is that some filtering applications used on corporate proxy servers block feeds residing on FeedBurner or other free hosts.

Redirects

Companies like SyndicateIQ have more complex tracking solutions that generate unique urls for each subscriber. The tracking benefits to such a customized solution is obvious. Individual user habits can be monitored and any users abusing their access and inappropriately syndicating a feeds content can have their feed turned off. The downside of course is that the success of RSS is in a large part due to the anonymity. Users don't want their personal habits tracked.

Considering the venture capital interest in these 3rd party hosting services. It is important to note that their value is in the data that they collect. As with any 3rd party service, it goes without saying that publishers should read the privacy policy carefully, be aware of who owns the rights to the collected information, and how that information might be used. It goes without saying that the value in many of the free services currently available lies in their aggregate data.

Uniquely Named Transparent Images

Uniquely named transparent 1x1 graphics can be added to the description field of an RSS feed. Users can use standard web logs to see the number of times the image is viewed and determine the number of times the feed was accessed.

Companies Specializing in Tracking and RSS Metrics

Pheedo - Pheedo creates tools that enable individuals, organizations and corporations to promote, analyze, and optimize their weblogs and content.

http://www.pheedo.com

SyndicateIQ - SyndicateIQ's position in the content distribution chain provides clients a set of analytics.

http://www.syndicateiq.com/

FeedBurner - FeedBurner offers a full range of services to help you build awareness, track circulation, and implement revenue-generating programs in your feed(s).

http://www.feedburner.com

Each individual using RSS needs to make a decision of the extent and importance of the analytics they require. Realizing that any system they employ is not going to be perfect.


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