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Thought Stealing: Intellectual Property Rights
by: Trina L.C. Schiller
Concept Theft... What Is Intellectual Property?
By Trina L.C. Schiller

Intellectual property... now there's a real 90's deal. Copyrights, trade marks, patents, have been around for a long while, and are generally understood by most people. However, those legalities didn't encompass concepts, in need of protection, since the exploration of the virtual world, commenced.

When the Internet was born, the transmission of ideas exploded. All of a sudden, there was a whole new realm of possibilities to be explored. Idea guys were suddenly in high demand, and the money began to flow.

In the spirit of competition, we discovered a need to protect ideas, thought processes, and credit card numbers. So, the government stepped in and wrote some laws, to protect what is in your head.

Intellectual Property is defined as:


n.

"A product of the intellect, that has commercial value, including copyrighted property such as, literary or artisic works, and ideational property, such as patenets, appellations of origins, business methods, and industrial processes."

"Intangible property that is the result of creativity (such as, patents, trademarks, or copyrights)."

"The ownership of ideas and control over the tangible, or virtual representations of those ideas..."

Concept theft is a problem that is not really talked about much, but it does exist. Remember when Bill Gates introduced Windows, and Steve Jobs accused him of ripping off Apple?

With the Internet representing endless possibilities for creativity, it would only stand to reason, that cases of idea stealing should rise, as competition for dominating market shares increases.

If you've got marketable ideas, you'd better know your rights and responsibilities. If you don't, you'll kick yourself when someone steals your million dollar idea out from under you. You need to be legally protected and aware in cyberspace, just as you must in the real world. There are people out there, that would rather steal your idea than come up with something original, on their own.

If your desire to succeed brings you to the consideration of wire-tapping someone else's brain waves, and making off with their ideas, you should catch up on your reading a bit. The government has taken this matter to heart, and legislated it pretty intensely. You should know your rights as an Internet Intellectual, and the penalties for idea stealing.

"The Economic Espionage Act of 1996 ("EEA") contains two separate provisions that criminalize the theft or misappropriation of trade secrets. The first provision, codified at 18 U.S.C. § 1831(a), is directed towards foreign economic espionage and requires that the theft of the trade secret be done to benefit a foreign government, instrumentality, or agent. It states:
(a) In general. -- Whoever, intending or knowing that the offense will benefit any foreign government, foreign instrumentality, or foreign agent, knowingly -
** (1) steals, or without authorization appropriates, takes, carries away, or conceals, or by fraud, artifice, or deception obtains a trade secret;
** (2) without authorization copies, duplicates, sketches, draws, photographs, downloads, uploads, alters, destroys, photocopies, replicates, transmits, delivers, sends, mails, communicates, or conveys a trade secret;
** (3) receives, buys, or possesses a trade secret, knowing the same to have been stolen or appropriated, obtained, or converted without authorization;
** (4) attempts to commit any offense described in any of paragraphs (1) through (3); or
** (5) conspires with one or more other persons to commit any offense described in any of paragraphs (1) through (3), and one or more of such person do any act to effect the object of the conspiracy, shall, except as provided in subsection (b), be fined not more than $500,000 or imprisoned not more than 15 years, or both.
In contrast, the second provision, 18 U.S.C. § 1832, makes criminal the commercial theft of trade secrets, carried out for purely economic or commercial advantage:


(a) Whoever, with intent to convert a trade secret, that is related to or included in a product that is produced for or placed in interstate or foreign commerce, to the economic benefit of anyone other than the owner thereof, and intending or knowing that the offense will injure any owner of that trade secret, knowingly --
** (1) steals, or without authorization appropriates, takes, carries away, or conceals, or by fraud, artifice, or deception obtains such information;
** (2) without authorization copies, duplicates, sketches, draws, photographs, downloads, uploads, alters, destroys, photocopies, replicates, transmits, delivers, sends, mails, communicates, or conveys such information;
** (3) receives, buys, or possesses such information, knowing the same to have been stolen or appropriated, obtained, or converted without authorization;
** (4) attempts to commit any offense described in paragraphs (1) through (3); or
** (5) conspires with one or more other persons to commit any offense described in paragraphs (1) through (3), and one or more of such persons do any act to effect the object of the conspiracy, shall, except as provided in subsection (b), be fined under this title or imprisoned not more than 10 years, or both.

Please fell free to visit the links referenced, to read more about Intellectual Property - Rights, Crime and Punnishment. There really is an awful lot you should know. This should be required reading for all thinkers.

Copyright © 2004
The Trii-Zine Ezine
http://www.ezines1.com/triizine


Resources: http://dictionary.reference.com/search?q=intellectual+property&r=67
http://www.usdoj.gov/criminal/cybercrime/ipmanual/08ipma.htm#VIII.B.6.a

About the author:
Trina L.C. Schiller is a professional network marketer, the publisher of the Internet marketing ezine, "Trii-Zine" and owner of TLC Promotions, as well as a founding publisher at Quikonnex.com, and President of AdsOnQ.com, the Internet's first syndicated advertising agency.
She has also authored the following ebooks:

"Your Beginner's Guide To Syndication"

RSS, Blogs and Syndication... The Facts vs The guruese"





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Tracking and Measuring RSS Feeds
 by: S. Housley

Measuring and tracking RSS while a fairly simple concept, is really anything but. Unlike websites, RSS have the added caveat of potential syndication, making accurate tracking a challenge to anyone but the extremely tech savvy.

It is not unrealistic for marketers to want to know how many subscribers they have, which items in their feeds attract the most interest, or how many click-throughs are generated as a result of an RSS feed.

There are a number of 3rd party providers who focus on tracking the consumption of RSS feeds. Some solutions are rudimentary but likely sufficient for a small business testing the waters with RSS. Other RSS tracking solutions are more complex and while they can come close to being accurate, with syndication there is no solution that tracks with 100% accuracy.

Techniques Used to track RSS Consumption

Small businesses can view web logs to provide information on how many times a specific file (RSS feed) is requested. The logs and information is rudimentary but will give a basic sense of a feeds success. Many 3rd party tracking options have additional tracking information available.

Hosting

The most common method to track the number of feed accesses or individuals accessing a feed is to use a 3rd party feed host. Companies like FeedBurner essentially track feeds based on accesses. The downside to using a 3rd party like Feedburner, is that the url is a FeedBurner url and any PageRank or popularity associated with the url will benefit the feed host rather than the feed creator. Additionally, no distinction is made between unique views or syndicate feeds.

FeedBurner provides a free no frills service to host RSS feeds and they have been proactive in circumventing user concerns. Recently implementing a service that eases users concerns about migrating from FeedBurner. There is a 3 step process for users interested in migrating from FeedBurner's free service, implementing a permanent redirect, and url forwarding.

Details can be found at: http://www.burningdoorc.om/feedburner/archives/001251.html

Some publishers, who were concerned about lock-in or wanted to retain control of the domain and feed urls often resist a hosting service. The new program FeedBurner Partner Pro is not free, but allows for users to point to their own domain, retaining complete control of their feeds without sacrificing statistical tracking.

The downside to using a service like FeedBurner is that some filtering applications used on corporate proxy servers block feeds residing on FeedBurner or other free hosts.

Redirects

Companies like SyndicateIQ have more complex tracking solutions that generate unique urls for each subscriber. The tracking benefits to such a customized solution is obvious. Individual user habits can be monitored and any users abusing their access and inappropriately syndicating a feeds content can have their feed turned off. The downside of course is that the success of RSS is in a large part due to the anonymity. Users don't want their personal habits tracked.

Considering the venture capital interest in these 3rd party hosting services. It is important to note that their value is in the data that they collect. As with any 3rd party service, it goes without saying that publishers should read the privacy policy carefully, be aware of who owns the rights to the collected information, and how that information might be used. It goes without saying that the value in many of the free services currently available lies in their aggregate data.

Uniquely Named Transparent Images

Uniquely named transparent 1x1 graphics can be added to the description field of an RSS feed. Users can use standard web logs to see the number of times the image is viewed and determine the number of times the feed was accessed.

Companies Specializing in Tracking and RSS Metrics

Pheedo - Pheedo creates tools that enable individuals, organizations and corporations to promote, analyze, and optimize their weblogs and content.

http://www.pheedo.com

SyndicateIQ - SyndicateIQ's position in the content distribution chain provides clients a set of analytics.

http://www.syndicateiq.com/

FeedBurner - FeedBurner offers a full range of services to help you build awareness, track circulation, and implement revenue-generating programs in your feed(s).

http://www.feedburner.com

Each individual using RSS needs to make a decision of the extent and importance of the analytics they require. Realizing that any system they employ is not going to be perfect.



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