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The Hybrid Blog and Ping
by: Keith Baxter
Copyright 2005 Keith Baxter

For the past two years, one of the best SEO inclusion tactics was the use of blogs. Blogs have become a base standard in SEO marketing, but as times change, so does the efficacy of any tactic.

With that said what worked two years ago certainly isn’t the same thing that’s working now. The worst part is that uninformed marketers are still teaching the old methods of SEO marketing with blogs to the masses.

In this article, you will be enlightened to the newest form of SEO marketing with blogs.

Let’s begin by eliminating a huge fallacy.

The blog and ping is a process by which you post a snippet of information from your site to a blog (mainly blogger.com) with a URL to your site included, and then notify Yahoo that a post exists on this blog. The idea is that your blog will be spidered quickly by both Google (due to blogger.com) and Yahoo.

You only need to blog and ping a maximum of 10 pages from your site. The entire purpose for doing this is to attract search engines to your site and let them spider the rest of your site on their own. You can equate this process to renting links. You simply rent one link to your site in order to get the spiders to visit your site.

Unfortunately money hungry marketers came along, didn’t understand the concept, and then took it upon themselves to teach people that every page on your site required blogging and pinging. To top it off, these same uninformed marketers began teaching their followers that three pages should be processed every 15 minutes.

The blog and ping isn’t as effective as it was a year ago because of these numbskulls.

With that said, it was time for the process to evolve. Its efficacy was diminished due to misuse and misguided education.

So where has it evolved to?

It’s evolved into an organic blog that grows of its own. This blogging system receives its data from remote sources and posts on a consistent, yet infrequent basis. It pulls usable and visitor friendly data from a variety of sources, while still hosting the links you want found by the search engines. This blog informs over 50 blog directories every time an automated post is made, making it extremely valuable to the search engine algorithms.

How is this accomplished?

First, you need Wordpress (http://wordpress.org) and RSS to Blog (http://www.stealthtrafficsecrets.com/rsstoblog.html). Once you’ve downloaded both of these, make sure you install them.

Once installed, configure Wordpress per the instructions found here: http://www.stealthtrafficsecrets.com/wordpress-tricks/.

Second, create a list of links from your site which will be used in this new hybrid blog and ping tactic. One of the bonuses for RSS to Blog is a tool that does this automatically for you.

Third, add these harvested links to the RSS to Blog system and hit save. Set your cron to post out as often as you like and you’re done.

That’s it in a nutshell.

There are a couple of additional points I need to make,

First, when using RSS to Blog you also have the ability to add additional data from other sources in order to make your Wordpress blog readable by the masses.

Second, the Wordpress tricks book gives you the knowledge to make your blog more search engine friendly as well as providing a list of blog directories that are automatically notified every time you make an entry.

With this tactic revealed, it’s my intention for you to enjoy the quick search engine inclusion that comes as a result of implementation.


About the author:
This article has been authored by Keith Baxter, the editor and publisher of the fast selling video newsletter at http://www.StealthTrafficSecrets.comIf you wish to learn how to drive massive amounts of traffic to your website, then subscribe to the site now… it’s only $7.00 per month!


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 Tracking and Measuring RSS Feeds
 by: S. Housley

Measuring and tracking RSS while a fairly simple concept, is really anything but. Unlike websites, RSS have the added caveat of potential syndication, making accurate tracking a challenge to anyone but the extremely tech savvy.

It is not unrealistic for marketers to want to know how many subscribers they have, which items in their feeds attract the most interest, or how many click-throughs are generated as a result of an RSS feed.

There are a number of 3rd party providers who focus on tracking the consumption of RSS feeds. Some solutions are rudimentary but likely sufficient for a small business testing the waters with RSS. Other RSS tracking solutions are more complex and while they can come close to being accurate, with syndication there is no solution that tracks with 100% accuracy.

Techniques Used to track RSS Consumption

Small businesses can view web logs to provide information on how many times a specific file (RSS feed) is requested. The logs and information is rudimentary but will give a basic sense of a feeds success. Many 3rd party tracking options have additional tracking information available.

Hosting

The most common method to track the number of feed accesses or individuals accessing a feed is to use a 3rd party feed host. Companies like FeedBurner essentially track feeds based on accesses. The downside to using a 3rd party like Feedburner, is that the url is a FeedBurner url and any PageRank or popularity associated with the url will benefit the feed host rather than the feed creator. Additionally, no distinction is made between unique views or syndicate feeds.

FeedBurner provides a free no frills service to host RSS feeds and they have been proactive in circumventing user concerns. Recently implementing a service that eases users concerns about migrating from FeedBurner. There is a 3 step process for users interested in migrating from FeedBurner's free service, implementing a permanent redirect, and url forwarding.

Details can be found at: http://www.burningdoorc.om/feedburner/archives/001251.html

Some publishers, who were concerned about lock-in or wanted to retain control of the domain and feed urls often resist a hosting service. The new program FeedBurner Partner Pro is not free, but allows for users to point to their own domain, retaining complete control of their feeds without sacrificing statistical tracking.

The downside to using a service like FeedBurner is that some filtering applications used on corporate proxy servers block feeds residing on FeedBurner or other free hosts.

Redirects

Companies like SyndicateIQ have more complex tracking solutions that generate unique urls for each subscriber. The tracking benefits to such a customized solution is obvious. Individual user habits can be monitored and any users abusing their access and inappropriately syndicating a feeds content can have their feed turned off. The downside of course is that the success of RSS is in a large part due to the anonymity. Users don't want their personal habits tracked.

Considering the venture capital interest in these 3rd party hosting services. It is important to note that their value is in the data that they collect. As with any 3rd party service, it goes without saying that publishers should read the privacy policy carefully, be aware of who owns the rights to the collected information, and how that information might be used. It goes without saying that the value in many of the free services currently available lies in their aggregate data.

Uniquely Named Transparent Images

Uniquely named transparent 1x1 graphics can be added to the description field of an RSS feed. Users can use standard web logs to see the number of times the image is viewed and determine the number of times the feed was accessed.

Companies Specializing in Tracking and RSS Metrics

Pheedo - Pheedo creates tools that enable individuals, organizations and corporations to promote, analyze, and optimize their weblogs and content.

http://www.pheedo.com

SyndicateIQ - SyndicateIQ's position in the content distribution chain provides clients a set of analytics.

http://www.syndicateiq.com/

FeedBurner - FeedBurner offers a full range of services to help you build awareness, track circulation, and implement revenue-generating programs in your feed(s).

http://www.feedburner.com

Each individual using RSS needs to make a decision of the extent and importance of the analytics they require. Realizing that any system they employ is not going to be perfect.


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