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Publishing With RSS
by: Trina L.C. Schiller
RSS: This Publisher's Choice
By Trina L.C. Schiller

RSS is the interactive communication tool being popularized by bloggers. It is also the newest method for ezine publishers to deliver their content to the web.

RSS puts control back where it belongs. Publishers have control over their content, and subscribers have control over what they read.


This system requires that subscribers manually subscribe to the feeds they choose to read. One simply cannot just enter an email address and hit a subscribe button, attached to an autoresponder.

RSS feeds require an aggregator to read them, similarly to the way a browser reads HTML on a web page. As a result of this necessity, absolutely no one can be subscribed to a feed without consent. This makes the reader 100% responsible for the acceptance of the content to which they have subscribed. The receipt of feed content can never be unsolicited, nor can it be redundant. One cannot have more than one active subscription to a particular feed.

Rather than having to open an over-flowing mailbox, to find the information you are looking for, RSS acts as a special delivery agent, placing the content right next to your toast and coffee. Feeds are delivered straight to the desktop of the subscriber via the aggregator, providing the subscriber with freshly updated information, as it is refreshed by the source [publisher].

The subscriber receives the most recent headlines available, not a bulky periodical, and from there, can choose which articles they want to read, by clicking on that particular headline. When the reader finishes reading the feed, they just exit the program. There is nothing to store, nothing to delete.

Because RSS is set up as a dynamic, interactive system, publishers can allow, and often encourage, reader comments. This fascillitates dialogue between authors and readers, in real time. It invites the reader to express opinions, or ask questions. It provides readers with access to their mentors, that is non-invasive, yet direct.

One consideration to keep in mind is that not all RSS feeds are created equal. Not all aggregators can read all feeds. This is not a case of one size fits all. There are several different versions of RSS feeds, and they are completely different from each other, not mere upgrades of the previous.

More on RSS versions... http://www.quikonnex.com/channel/item/6775

Does this mean that one must carry several different aggregators to read various feeds? Not at all. The folks over at Quikonnex.com, Jim Gray and Carolyn Peltier, have, in their mastery of code, developed their own aggregator, QuikView, that will read all RSS feeds, regardless of version. They offer their 'channel viewer' free of charge to anyone wanting to receive information via this medium. If you want to learn about and utilize RSS in your communications, these are the people to follow. They are not your run of the mill gurus, Jim and Carolyn are the ones writing the code and manipulating it to meet their vision. Believe me, these two are not short sighted individuals either.

Quikonnex provides its members with audio and video training, weekly workshops, one-to-one live support, and a forum that is filled with knowledge. Cost of membership: FREE.

RSS is certainly the new generation in communication. There is a learning curve involved, but isn't that true of anything? We all had to learn to connect to the Internet, surf the web and use email. Learning how to use RSS is no different.

Copyright © 2004
The Trii-Zine Ezine
http://www.ezines1.com/triizine


About the author:
Trina L.C. Schiller is a professional network marketer, the publisher of the Internet marketing ezine, "Trii-Zine" and owner of TLC Promotions, as well as a founding publisher at Quikonnex.com, and President of AdsOnQ.com, the Internet's first syndicated advertising agency.
She has also authored the following ebooks:

"Your Beginner's Guide To Syndication"

RSS, Blogs and Syndication... The Facts vs The guruese"


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 Tracking and Measuring RSS Feeds
 by: S. Housley

Measuring and tracking RSS while a fairly simple concept, is really anything but. Unlike websites, RSS have the added caveat of potential syndication, making accurate tracking a challenge to anyone but the extremely tech savvy.

It is not unrealistic for marketers to want to know how many subscribers they have, which items in their feeds attract the most interest, or how many click-throughs are generated as a result of an RSS feed.

There are a number of 3rd party providers who focus on tracking the consumption of RSS feeds. Some solutions are rudimentary but likely sufficient for a small business testing the waters with RSS. Other RSS tracking solutions are more complex and while they can come close to being accurate, with syndication there is no solution that tracks with 100% accuracy.

Techniques Used to track RSS Consumption

Small businesses can view web logs to provide information on how many times a specific file (RSS feed) is requested. The logs and information is rudimentary but will give a basic sense of a feeds success. Many 3rd party tracking options have additional tracking information available.

Hosting

The most common method to track the number of feed accesses or individuals accessing a feed is to use a 3rd party feed host. Companies like FeedBurner essentially track feeds based on accesses. The downside to using a 3rd party like Feedburner, is that the url is a FeedBurner url and any PageRank or popularity associated with the url will benefit the feed host rather than the feed creator. Additionally, no distinction is made between unique views or syndicate feeds.

FeedBurner provides a free no frills service to host RSS feeds and they have been proactive in circumventing user concerns. Recently implementing a service that eases users concerns about migrating from FeedBurner. There is a 3 step process for users interested in migrating from FeedBurner's free service, implementing a permanent redirect, and url forwarding.

Details can be found at: http://www.burningdoorc.om/feedburner/archives/001251.html

Some publishers, who were concerned about lock-in or wanted to retain control of the domain and feed urls often resist a hosting service. The new program FeedBurner Partner Pro is not free, but allows for users to point to their own domain, retaining complete control of their feeds without sacrificing statistical tracking.

The downside to using a service like FeedBurner is that some filtering applications used on corporate proxy servers block feeds residing on FeedBurner or other free hosts.

Redirects

Companies like SyndicateIQ have more complex tracking solutions that generate unique urls for each subscriber. The tracking benefits to such a customized solution is obvious. Individual user habits can be monitored and any users abusing their access and inappropriately syndicating a feeds content can have their feed turned off. The downside of course is that the success of RSS is in a large part due to the anonymity. Users don't want their personal habits tracked.

Considering the venture capital interest in these 3rd party hosting services. It is important to note that their value is in the data that they collect. As with any 3rd party service, it goes without saying that publishers should read the privacy policy carefully, be aware of who owns the rights to the collected information, and how that information might be used. It goes without saying that the value in many of the free services currently available lies in their aggregate data.

Uniquely Named Transparent Images

Uniquely named transparent 1x1 graphics can be added to the description field of an RSS feed. Users can use standard web logs to see the number of times the image is viewed and determine the number of times the feed was accessed.

Companies Specializing in Tracking and RSS Metrics

Pheedo - Pheedo creates tools that enable individuals, organizations and corporations to promote, analyze, and optimize their weblogs and content.

http://www.pheedo.com

SyndicateIQ - SyndicateIQ's position in the content distribution chain provides clients a set of analytics.

http://www.syndicateiq.com/

FeedBurner - FeedBurner offers a full range of services to help you build awareness, track circulation, and implement revenue-generating programs in your feed(s).

http://www.feedburner.com

Each individual using RSS needs to make a decision of the extent and importance of the analytics they require. Realizing that any system they employ is not going to be perfect.


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