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Online Business, Where do I start?
by: Tanner Larsson

Copyright © Tanner Larsson
Http://www.Work-At-Home-Resource-Center.com

BUSINESS. A big word. A big commitment. A big step.

Very quickly, we can round everything up about staring an online business in four very simple steps. Understand. Prepare. Do it. Sell it. There are no short cuts to working at home, let’s put it this way. If you’re looking for a short cut that you can use to start a work at home business, you may want to ignore this article. But in order to start your own online business, there are tons of things to be done. The best thing is for you to hold on to your day job (if you still have one) and take all four steps we recommend here and THEN you quit your day job.

Understand
Research the industry. That’s the first thing you should do if you are really serious about starting an online business. Starting the new online business is not difficult at all. In fact, it is relatively easy and needs minimal funding. Do your homework; look at what your competitors are doing. See how successful they are, emulate their good points and avoid their bad ones. Define your services or products by researching on the feasibility of your online business. Remember, working at home is a career, not a part-time job. Even if you’re still under employment, you’ll still need to know everything there is to know about your online business environment and industry. No two ways about it.

Prepare
Next, you need to write your work at home business plan. Even if you don’t have everything right down pat about your new work at home business, you’ll find that the fog of uncertainty will start clearing up when you write your work at home business plan. It’s when you’re sitting there, writing, preparing and planning your online business that the jigsaw puzzle pieces starts floating into place quite effortlessly.

Don’t copy other people’s online business plans. That’s one big mistake you should avoid. If you want your work at home online business to succeed, come up with your own business plan. This is the only way to go. You can use software or programs to help you write your business plan, but you don’t copy other people’s plans. The business plan should include information about potential expenses, income, advertising, promotional campaigns, projection of profit…..etc.

There typically isn’t much in the way of legal paperwork to be done for an online business but before you start working at home, you should check with a lawyer or a friend who has an online business to make sure you’re not flouting any rules.

Do it
I must say that this has to be the most trying steps of all. Getting your online business off the ground. Deciding on and registering the domain name, hosting company, designing the website, setting up the merchant accounts, shopping carts, uploading all the pages and images, checking links….etc. Time consuming but at the end of the day, when everything works out, there is a tremendous level of satisfaction….knowing that doing all that enables you to work at home.

Sell it
Now that the business is all set to receive orders and you’re all geared up about your new work at home business, it’s time to start selling the products and services. Find ways to advertise online and offline, tie-up with partners and affiliates, get others to help you promote your business, use autoresponders, set up your newsletters, write articles, exchange links with other websites, join forums, participate in message boards and groups related to your business….etc. All in the name of selling.

With lots of patience and persistence, starting your online business could be as easy and smooth as you want it to be. Just keep your focus and direction. And remember, nothing happens overnight, so, be patient and persist, and never give up.


About the author:
Tanner Larsson is a veteran entrepreneur and the publisher of the award winning Work At Home Success Newsletter. Subscribe to his newsletter and recieve 4 EXCLUSIVE Bonuses valued at $276.
http://www.work-at-home-resource-center.com


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Tracking and Measuring RSS Feeds
 by: S. Housley

Measuring and tracking RSS while a fairly simple concept, is really anything but. Unlike websites, RSS have the added caveat of potential syndication, making accurate tracking a challenge to anyone but the extremely tech savvy.

It is not unrealistic for marketers to want to know how many subscribers they have, which items in their feeds attract the most interest, or how many click-throughs are generated as a result of an RSS feed.

There are a number of 3rd party providers who focus on tracking the consumption of RSS feeds. Some solutions are rudimentary but likely sufficient for a small business testing the waters with RSS. Other RSS tracking solutions are more complex and while they can come close to being accurate, with syndication there is no solution that tracks with 100% accuracy.

Techniques Used to track RSS Consumption

Small businesses can view web logs to provide information on how many times a specific file (RSS feed) is requested. The logs and information is rudimentary but will give a basic sense of a feeds success. Many 3rd party tracking options have additional tracking information available.

Hosting

The most common method to track the number of feed accesses or individuals accessing a feed is to use a 3rd party feed host. Companies like FeedBurner essentially track feeds based on accesses. The downside to using a 3rd party like Feedburner, is that the url is a FeedBurner url and any PageRank or popularity associated with the url will benefit the feed host rather than the feed creator. Additionally, no distinction is made between unique views or syndicate feeds.

FeedBurner provides a free no frills service to host RSS feeds and they have been proactive in circumventing user concerns. Recently implementing a service that eases users concerns about migrating from FeedBurner. There is a 3 step process for users interested in migrating from FeedBurner's free service, implementing a permanent redirect, and url forwarding.

Details can be found at: http://www.burningdoorc.om/feedburner/archives/001251.html

Some publishers, who were concerned about lock-in or wanted to retain control of the domain and feed urls often resist a hosting service. The new program FeedBurner Partner Pro is not free, but allows for users to point to their own domain, retaining complete control of their feeds without sacrificing statistical tracking.

The downside to using a service like FeedBurner is that some filtering applications used on corporate proxy servers block feeds residing on FeedBurner or other free hosts.

Redirects

Companies like SyndicateIQ have more complex tracking solutions that generate unique urls for each subscriber. The tracking benefits to such a customized solution is obvious. Individual user habits can be monitored and any users abusing their access and inappropriately syndicating a feeds content can have their feed turned off. The downside of course is that the success of RSS is in a large part due to the anonymity. Users don't want their personal habits tracked.

Considering the venture capital interest in these 3rd party hosting services. It is important to note that their value is in the data that they collect. As with any 3rd party service, it goes without saying that publishers should read the privacy policy carefully, be aware of who owns the rights to the collected information, and how that information might be used. It goes without saying that the value in many of the free services currently available lies in their aggregate data.

Uniquely Named Transparent Images

Uniquely named transparent 1x1 graphics can be added to the description field of an RSS feed. Users can use standard web logs to see the number of times the image is viewed and determine the number of times the feed was accessed.

Companies Specializing in Tracking and RSS Metrics

Pheedo - Pheedo creates tools that enable individuals, organizations and corporations to promote, analyze, and optimize their weblogs and content.

http://www.pheedo.com

SyndicateIQ - SyndicateIQ's position in the content distribution chain provides clients a set of analytics.

http://www.syndicateiq.com/

FeedBurner - FeedBurner offers a full range of services to help you build awareness, track circulation, and implement revenue-generating programs in your feed(s).

http://www.feedburner.com

Each individual using RSS needs to make a decision of the extent and importance of the analytics they require. Realizing that any system they employ is not going to be perfect.



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