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Multiple Streams of Income
by: Tanner Larsson

Copyright © Tanner Larsson
Http://www.Work-At-Home-Resource-Center.com

There likely is no one in the English speaking world (and even beyond) that has not heard the age-old phrase:

“Don’t put all of your eggs in one basket.”

In the 21st century, with all of the many and varied business opportunities available to an innovative person operating online, the eggs in a basket adage is even more applicable than ever before. The importance of multiple streams of income and of learning how to develop multiple streams of income has never been more important than it is today.

Understanding Multiple Streams of Income

Multiple streams of income is a term that is fairly self explanatory in and of itself. By employing revenue generating techniques based on the concept of multiple streams of income, a person like you develops a number of income generating projects one after the other. The Internet provides a perfect venue through which a person can work to develop a number of different web based businesses or enterprises -- even on a small, starting scale -- that can work to develop continuous and ever increasing cash flow from a variety of different sources for you and your family.

Again, when thinking of multiple streams of income, you should think of the old adage mentioned and the forefront of this article: don’t keep all of your eggs together in the same basket. That way if one market or industry fails you will still have an income coming in from all your other income streams.

Diversify, Diversify, Diversify

There are different types of business ventures that involve various levels of risk. If you only elected to put all of your money into a savings account at the local bank, you would not have a very significant return on your investment over time. Of course, you would have security of an insured deposit. But, as with so many situations in life, when it comes to investing your money and building financial resources for the future, you need to balance the need for security against the necessity of ensuring that you live your life today and on into the future in a solid financial position.

Developing a strategy of utilizing multiple streams of income will allow you to diversify your risks over a number of different business enterprises ventures, including operations in cyberspace on the Net.

From Low to High Risk and Everywhere in Between

Through the process of rational diversification through the utilization of multiple streams of income techniques, you will be able to spread your investments over online based business ventures that have varying degrees of associated risks and payouts. You don’t need all of your streams of income to be spitting out huge amounts of cash, and while that would be nice, it isn’t practical or realistic. More often than not each income stream you set up will only provide you with a marginal but steady influx of cash.

The best way to think of your multiple streams of income is to think of each stream of income as a stream or a creek that feeds into a river, and that river is your total income, whether it be monthly, yearly or whatever. And every new income “stream” you set up, no matter how small it is, flows into your river, and your river continues to grow larger and larger with every new “stream” that feeds it. That is the power of multiple streams of income.

Conclusion

Using the techniques of multiple streams of income through the establishment of or investing in online business ventures, you can begin laying a foundation for a solid financial future. With so many options available to people interested in online business operations and ventures today, you can develop an interesting network of investment, business and affiliate situations that will ensure overall financial stability for you and your family through multiple streams of income points and practices.


About the author:
Tanner Larsson is a veteran entrepreneur and the publisher of the award winning Work At Home Success Newsletter. Subscribe to his newsletter and recieve 4 EXCLUSIVE Bonuses valued at $276.
http://www.work-at-home-resource-center.com



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 Tracking and Measuring RSS Feeds
 by: S. Housley

Measuring and tracking RSS while a fairly simple concept, is really anything but. Unlike websites, RSS have the added caveat of potential syndication, making accurate tracking a challenge to anyone but the extremely tech savvy.

It is not unrealistic for marketers to want to know how many subscribers they have, which items in their feeds attract the most interest, or how many click-throughs are generated as a result of an RSS feed.

There are a number of 3rd party providers who focus on tracking the consumption of RSS feeds. Some solutions are rudimentary but likely sufficient for a small business testing the waters with RSS. Other RSS tracking solutions are more complex and while they can come close to being accurate, with syndication there is no solution that tracks with 100% accuracy.

Techniques Used to track RSS Consumption

Small businesses can view web logs to provide information on how many times a specific file (RSS feed) is requested. The logs and information is rudimentary but will give a basic sense of a feeds success. Many 3rd party tracking options have additional tracking information available.

Hosting

The most common method to track the number of feed accesses or individuals accessing a feed is to use a 3rd party feed host. Companies like FeedBurner essentially track feeds based on accesses. The downside to using a 3rd party like Feedburner, is that the url is a FeedBurner url and any PageRank or popularity associated with the url will benefit the feed host rather than the feed creator. Additionally, no distinction is made between unique views or syndicate feeds.

FeedBurner provides a free no frills service to host RSS feeds and they have been proactive in circumventing user concerns. Recently implementing a service that eases users concerns about migrating from FeedBurner. There is a 3 step process for users interested in migrating from FeedBurner's free service, implementing a permanent redirect, and url forwarding.

Details can be found at: http://www.burningdoorc.om/feedburner/archives/001251.html

Some publishers, who were concerned about lock-in or wanted to retain control of the domain and feed urls often resist a hosting service. The new program FeedBurner Partner Pro is not free, but allows for users to point to their own domain, retaining complete control of their feeds without sacrificing statistical tracking.

The downside to using a service like FeedBurner is that some filtering applications used on corporate proxy servers block feeds residing on FeedBurner or other free hosts.

Redirects

Companies like SyndicateIQ have more complex tracking solutions that generate unique urls for each subscriber. The tracking benefits to such a customized solution is obvious. Individual user habits can be monitored and any users abusing their access and inappropriately syndicating a feeds content can have their feed turned off. The downside of course is that the success of RSS is in a large part due to the anonymity. Users don't want their personal habits tracked.

Considering the venture capital interest in these 3rd party hosting services. It is important to note that their value is in the data that they collect. As with any 3rd party service, it goes without saying that publishers should read the privacy policy carefully, be aware of who owns the rights to the collected information, and how that information might be used. It goes without saying that the value in many of the free services currently available lies in their aggregate data.

Uniquely Named Transparent Images

Uniquely named transparent 1x1 graphics can be added to the description field of an RSS feed. Users can use standard web logs to see the number of times the image is viewed and determine the number of times the feed was accessed.

Companies Specializing in Tracking and RSS Metrics

Pheedo - Pheedo creates tools that enable individuals, organizations and corporations to promote, analyze, and optimize their weblogs and content.

http://www.pheedo.com

SyndicateIQ - SyndicateIQ's position in the content distribution chain provides clients a set of analytics.

http://www.syndicateiq.com/

FeedBurner - FeedBurner offers a full range of services to help you build awareness, track circulation, and implement revenue-generating programs in your feed(s).

http://www.feedburner.com

Each individual using RSS needs to make a decision of the extent and importance of the analytics they require. Realizing that any system they employ is not going to be perfect.


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