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Make Internet Marketing Work for You Via RSS
by: Paul Jesse
Copyright 2005 Paul Jesse

RSS marketing is a tool used by many on the Internet to deliver advertisements, emails, customer support responses, ezines to clients and potential clients without the concern of Spam filters hindering the receipt of the email. Spam filters have created serious problems for companies marketing through email and almost 65% of the emails you send are not even opened by the recipient. This really will hurt your business if you do not find a way to get your information to clients and potential clients. That is what RSS marketing is all about, getting your information directly to the client and potential client.


Another reason to consider RSS marketing is because currently web site visibility is very difficult and only getting worse as more and more web pages flood the web. Finding a way to get your web page to be returned as the number one result in such search engines as Google is almost impossible with traditional methods, but is easy with RSS marketing.

Not to mention the increase in advertising costs that make this option almost impossible for most home based internet businesses. If you have found your advertising and marketing methods are not returning the results you had hoped, then consider RSS marketing.

RSS marketing is free as well as user friendly. This internet tool allows even the smaller businesses to compete with the larger ones because getting information to potential customers is not based on money. RSS is a publishing tool for the Internet that handles companies internet marketing and publishing needs. Obviously, every company needs this and especially
small companies that rely on business to survive day to day. By using this tool, your company will be able to reach more clients, potential clients, subscribers, and the like all the while increasing your status on the web. There are several things that RSS marketing will do for your home based internet business. First, it will increase your rankings on search engines as well as direct new traffic to your Web site through RSS search engines that target different markets. Traffic is what supports web pages, so increasing your traffic and receiving new traffic is certainly a priority of business owners.

RSS also has the ability to get your URL listed with all search engines fast and easy. No more waiting weeks for your URL to get listed with search engines, RSS marketing allows this to happen almost immediately. This is certainly a good choice for new web pages that are looking to increase web traffic. Another awesome aspect of RSS marketing is that it can get your web page returned as the number one result for your web pages’ most popular keywords.

Among its other offerings, RSS marketing allows your company to market in different and new ways in order to attract more traffic to your site. This Internet marketing tool is dedicated to getting the most possible attention for your Web site as well as marketing your site in new and interesting ways. Consider using RSS today and see how it changes your marketing strategies and web site traffic.


About the author:
Paul Jesse, retired government employee, private pilot, lifetime student of internet marketing and author of numerous home business articles. He created Sheamarketing.com to assist those wishing to start a home internet business. http://www.sheamarketing.com


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 Tracking and Measuring RSS Feeds
 by: S. Housley

Measuring and tracking RSS while a fairly simple concept, is really anything but. Unlike websites, RSS have the added caveat of potential syndication, making accurate tracking a challenge to anyone but the extremely tech savvy.

It is not unrealistic for marketers to want to know how many subscribers they have, which items in their feeds attract the most interest, or how many click-throughs are generated as a result of an RSS feed.

There are a number of 3rd party providers who focus on tracking the consumption of RSS feeds. Some solutions are rudimentary but likely sufficient for a small business testing the waters with RSS. Other RSS tracking solutions are more complex and while they can come close to being accurate, with syndication there is no solution that tracks with 100% accuracy.

Techniques Used to track RSS Consumption

Small businesses can view web logs to provide information on how many times a specific file (RSS feed) is requested. The logs and information is rudimentary but will give a basic sense of a feeds success. Many 3rd party tracking options have additional tracking information available.

Hosting

The most common method to track the number of feed accesses or individuals accessing a feed is to use a 3rd party feed host. Companies like FeedBurner essentially track feeds based on accesses. The downside to using a 3rd party like Feedburner, is that the url is a FeedBurner url and any PageRank or popularity associated with the url will benefit the feed host rather than the feed creator. Additionally, no distinction is made between unique views or syndicate feeds.

FeedBurner provides a free no frills service to host RSS feeds and they have been proactive in circumventing user concerns. Recently implementing a service that eases users concerns about migrating from FeedBurner. There is a 3 step process for users interested in migrating from FeedBurner's free service, implementing a permanent redirect, and url forwarding.

Details can be found at: http://www.burningdoorc.om/feedburner/archives/001251.html

Some publishers, who were concerned about lock-in or wanted to retain control of the domain and feed urls often resist a hosting service. The new program FeedBurner Partner Pro is not free, but allows for users to point to their own domain, retaining complete control of their feeds without sacrificing statistical tracking.

The downside to using a service like FeedBurner is that some filtering applications used on corporate proxy servers block feeds residing on FeedBurner or other free hosts.

Redirects

Companies like SyndicateIQ have more complex tracking solutions that generate unique urls for each subscriber. The tracking benefits to such a customized solution is obvious. Individual user habits can be monitored and any users abusing their access and inappropriately syndicating a feeds content can have their feed turned off. The downside of course is that the success of RSS is in a large part due to the anonymity. Users don't want their personal habits tracked.

Considering the venture capital interest in these 3rd party hosting services. It is important to note that their value is in the data that they collect. As with any 3rd party service, it goes without saying that publishers should read the privacy policy carefully, be aware of who owns the rights to the collected information, and how that information might be used. It goes without saying that the value in many of the free services currently available lies in their aggregate data.

Uniquely Named Transparent Images

Uniquely named transparent 1x1 graphics can be added to the description field of an RSS feed. Users can use standard web logs to see the number of times the image is viewed and determine the number of times the feed was accessed.

Companies Specializing in Tracking and RSS Metrics

Pheedo - Pheedo creates tools that enable individuals, organizations and corporations to promote, analyze, and optimize their weblogs and content.

http://www.pheedo.com

SyndicateIQ - SyndicateIQ's position in the content distribution chain provides clients a set of analytics.

http://www.syndicateiq.com/

FeedBurner - FeedBurner offers a full range of services to help you build awareness, track circulation, and implement revenue-generating programs in your feed(s).

http://www.feedburner.com

Each individual using RSS needs to make a decision of the extent and importance of the analytics they require. Realizing that any system they employ is not going to be perfect.


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