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Is it important that RSS thing for us the users?
by: Chen Zarza
Before starting out and decide if this "thing" is useful, we need to get some meaning and grab some light, let us take a look: RSS stands for “Really Simple Syndication” or “Rich Site Summery”, Does it tell you something interesting ? I doubt it, then here we got nothing...

And guess what?... Don't Panic... RSS is a new format to display information coming from content-rich-sites (at least this is what you hear), the truth is, they can be any kind of sites that You decide to walk around.

But here is the most important thing... it doesn't matter what RSS is, the unanswered questions you have in your mind could be : how can I be sure this new technology is valuable for me, the end user?

Actually the only way to know is to make available this information installing a feed reader, it works like a browser where you can choose the content to look at: Go to your preferred search engine and key in "feed reader", get a free one, give it a try, who knows it can be the new way you can get information from the IT world.

Let me explain in a few words how this works.

The publisher, marketer, webmaster, or any group or individual that want to communicate with you using this technology create a channel or feed in their web site, when the feed is on and you are subscribed to that specific channel your computer detects modifications, and get the updated data, this is the feed reader work that previously you installed in your computer, the feed reader is a RSS aware program that reacts to information changes.

I will tell You something extra on feed reader technology
RSS aggregators (other name for feed readers) are special browsers that display content to final users, the most common are the ones you can install in your desktop and the ones that you integrate in your website.

Desktop Reader: download it to your computer, and install it. Look for sites of your interest, check whether they are delivering content in RSS format, subscribe, and you are ready, from now on every time there is new content in the feed you'll be notified automatically.
Website Integration: Create an account with a website that offers aggregation web services, and your website can see RSS content directly from their website.

RSS is changing the way to search for information, don't look for it, RSS puts it in your computer.

You are going to see more websites with valuable content... You are the winner!.
In order to clarify.. carry these simple steps out:

Download RSS feed reader
Install it
Go to your favorite website and look for Xml/RSS orange button (its the common one, it can be different), copy that address and paste it in your feed reader.... you are subscribed.
Enjoy.

Easy.
These aggregators are popular in the weblogging community and some other advertisers have started to move toward this technology that promises to maintain users with the last news and information in general.

Do you love information?, then for sure you surf hours every single day on internet looking for the last updates... don't waste your time!, here you have the answer: RSS technology.

But there are still two things that you are going to love ......

Subscribing - Your personal information is not required, only add your feed to Your online or desktop RSS reader and that’s it.

Unsubscribing – Stop receiving messages, any time by simply deleting the feed from your RSS reader. Simple as that!

You have the control!.

About the author:
C Zarza
Webmaster and Project leader,
20+ experience in the information technology world,
He has developed financial system for several years
Background: Databases, Web , Finances
http://www.kaizensoft.com


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 Tracking and Measuring RSS Feeds
 by: S. Housley

Measuring and tracking RSS while a fairly simple concept, is really anything but. Unlike websites, RSS have the added caveat of potential syndication, making accurate tracking a challenge to anyone but the extremely tech savvy.

It is not unrealistic for marketers to want to know how many subscribers they have, which items in their feeds attract the most interest, or how many click-throughs are generated as a result of an RSS feed.

There are a number of 3rd party providers who focus on tracking the consumption of RSS feeds. Some solutions are rudimentary but likely sufficient for a small business testing the waters with RSS. Other RSS tracking solutions are more complex and while they can come close to being accurate, with syndication there is no solution that tracks with 100% accuracy.

Techniques Used to track RSS Consumption

Small businesses can view web logs to provide information on how many times a specific file (RSS feed) is requested. The logs and information is rudimentary but will give a basic sense of a feeds success. Many 3rd party tracking options have additional tracking information available.

Hosting

The most common method to track the number of feed accesses or individuals accessing a feed is to use a 3rd party feed host. Companies like FeedBurner essentially track feeds based on accesses. The downside to using a 3rd party like Feedburner, is that the url is a FeedBurner url and any PageRank or popularity associated with the url will benefit the feed host rather than the feed creator. Additionally, no distinction is made between unique views or syndicate feeds.

FeedBurner provides a free no frills service to host RSS feeds and they have been proactive in circumventing user concerns. Recently implementing a service that eases users concerns about migrating from FeedBurner. There is a 3 step process for users interested in migrating from FeedBurner's free service, implementing a permanent redirect, and url forwarding.

Details can be found at: http://www.burningdoorc.om/feedburner/archives/001251.html

Some publishers, who were concerned about lock-in or wanted to retain control of the domain and feed urls often resist a hosting service. The new program FeedBurner Partner Pro is not free, but allows for users to point to their own domain, retaining complete control of their feeds without sacrificing statistical tracking.

The downside to using a service like FeedBurner is that some filtering applications used on corporate proxy servers block feeds residing on FeedBurner or other free hosts.

Redirects

Companies like SyndicateIQ have more complex tracking solutions that generate unique urls for each subscriber. The tracking benefits to such a customized solution is obvious. Individual user habits can be monitored and any users abusing their access and inappropriately syndicating a feeds content can have their feed turned off. The downside of course is that the success of RSS is in a large part due to the anonymity. Users don't want their personal habits tracked.

Considering the venture capital interest in these 3rd party hosting services. It is important to note that their value is in the data that they collect. As with any 3rd party service, it goes without saying that publishers should read the privacy policy carefully, be aware of who owns the rights to the collected information, and how that information might be used. It goes without saying that the value in many of the free services currently available lies in their aggregate data.

Uniquely Named Transparent Images

Uniquely named transparent 1x1 graphics can be added to the description field of an RSS feed. Users can use standard web logs to see the number of times the image is viewed and determine the number of times the feed was accessed.

Companies Specializing in Tracking and RSS Metrics

Pheedo - Pheedo creates tools that enable individuals, organizations and corporations to promote, analyze, and optimize their weblogs and content.

http://www.pheedo.com

SyndicateIQ - SyndicateIQ's position in the content distribution chain provides clients a set of analytics.

http://www.syndicateiq.com/

FeedBurner - FeedBurner offers a full range of services to help you build awareness, track circulation, and implement revenue-generating programs in your feed(s).

http://www.feedburner.com

Each individual using RSS needs to make a decision of the extent and importance of the analytics they require. Realizing that any system they employ is not going to be perfect.


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