RSS Information

Article Navigation

Click Here for more articles

Increase Traffic to Your Blog from Search Engines - The Top 5 Tips

by: Tinu AbayomiPaul

Copyright 2005 Tinu AbayomiPaul

Your favorite thing about having a blog may soon be this - they naturally attract search engine traffic.

Blogs already have optimized site architecture. Most are set up with a clear navigation, where every page is set up to link back to the other main pages.

They also have the inherent potential to be well-linked.

If you haven�t already submitted to blog directories, you are missing out on some great one-way links. Many of the top directories can be found on Robin Good�s Top 55 list at MasterNewMedia.org.

But before you head over there and start submitting, you should know a little about how to optimize your blog. Then your new listings can help your site get the best keyword placement in the major search engines.

These are my top five tips for lucrative blog search engine optimization.

Lucrative Blog SEO Tip #1: Lucrative Keyword Choices

You have a choice. You can target a general high traffic keyword you have little chance of ranking well for and get barely any traffic.

Or you can shoot for a keyword that gets a moderate level of targeted traffic resulting in more subscribers and sales. I like to call this a �lucrative keyword�.

Whatever you call them, here�s the most important thing: They may not get you the most traffic, but they often bring the most profit.

You may be surprised to learn that there isn�t always a correlation between high traffic and high sales. Many of the most profitable sites in the world get moderate traffic because their lucrative keywords result in a much higher ratio of visitors to buyers.

A recent article in Information Week stated that the highest conversion rates from search engine traffic comes from people who do four word queries.

The great thing about your blog is that it can get so well-indexed that you have the potential to show up for any number of four word phrases that are relevant to your industry.

It isn�t just the four word phrases that get converting traffic - there are two and three word phrases that can bring you traffic and sales.

Targeting your blog discussion to a two or three word phrase that has a high yield of traffic, and yet has little competition, is not a dream of past Internet days. Another recent study revealed that surprisingly high percentages of search engine queries debuted as late as 2004.

As long as there are new developments, new products, services and trends, you�ll never have a shortage of these terms if you learn how to discover them.

Lucrative Blog SEO Tip #2: Keyword Placement

Your blog can be set up to repeat the keywords that you want to target just enough times to establish a theme.

You can take full advantage of this in your post titles, your category names, the pages URL names, or even a combination of Technorati tags and the text of your permanent links that appear after each post.

Lucrative Blog SEO Tip #3: Timely Posting

Instead of pinging at 15 minute intervals when your site hasn�t been updated, or even pinging after every single post, you can actually get better results if you update or ping just once during one of three sweet spots in the day. Here�s one that you can use today.

Check your web site statistics. If you�re getting spidered every two weeks or even monthly, you can increase your number of spider visits by blogging on the anniversary of the period that the spider comes to your site. It takes a bit of monitoring, but you can often predict when the date of your last spider visit was.

An even faster way is to ping at a time when the spider is reading a page that carries your update. (This is a little harder to explain, as I�ve mentioned, but I have a resource that explains this process in-depth at my site.)

Lucrative Blog SEO Tip #4: Get Linked

Turn on your site feed(s) and use them to promote your blog. Robin Good�s guide can get you some great one way links.

If you sparingly include the lucrative keyword you selected in tip two in your title and description, all those link backs will contain the keyword term you most want attention for, which is often noted by the spiders as they follow the link through to your site.

Once there, if you use these and other tips to skew your blog a little more to the search-engine-friendly side, the synergistic effect is better, more profitable traffic.

Lucrative Blog SEO Tip #4: Frequent Updates

The more you post, the more food for the spider, which can cause the spider to react by splitting up its job into several visits, whereupon you have even more content, and so on, until the spider just adds you to a more frequent schedule of returns.

For example, my main site gets spidered several times daily by Google, and yet I can go a week without an update with no change in spider visits. This means my pages get indexed more often and my new pages show up faster.

Think of what that could do for the launch of your next product.

You�ll be happy to know that you don�t have to slave over long blog posts several times a day, all day long to get similar results from your blog. In fact, some blog software will let you set up your posts in advance, so that you can have posts show up daily even though you technically only blog once a month.

Bottom line: A few small changes to your blog can draw more search engine traffic without turning off your blog visitors. Done properly, this gives your audience more of what they were searching for in the first place.

About the author:
Tinu is a web site promotion specialist and the author of several books on search engines, blogging, and RSS. You can read more tips in her blog at .

Circulated by Article Emporium

Read Articles:

Website Imperatives and Solutions

Avoid a Summer Sales Slump

Marketers on RSS: The Best Of

Top Five Lead Capture Tools & How They Work

Monitor and Increase Your Search Engine Visibil...

Increase Traffic to Your Blog from Search Engin...

Search Engine Marketing (SEM) - Houses on Sand

What is Podcasting?

Why Wordpress is now my Blog of Choice

How to Build a Niche Site With a Blog

How a Multi-Faceted Approach to Site Promotion ...

5 Ways to Entice Your Parallel Market to Trade ...

Does your Website Sell or Smell?

How to get traffic to your website!

Business Blogging - 5 Tips to Help You Barrel T...

RSS and E-mail: How They Can Work Together?

Is Blogging and RSS ALL THAT? Yes, and a bag o...

NEWS FLASH! Article Directories JUMP-ON The RSS...

How To Make Over $20,000 Per Month

7 Profitable Ezine Publishing Tips

Update Your Websites Content 'Automatically' 24...

How To Build A Profitable Niche Site Within 27 ...

Top 6 Reasons for having a RSS feed - Come and ...

Should Affiliates Really Use Blogging and Pingi...

The Copyright Debate and RSS

What You Can Publish via RSS

Podcasting Trend

Is Blogging Necessary to Your Internet Business?

What is Creative Commons?

Promote Your Products Without Annoying Spam Fil...

More Best of From Marketers on RSS

RSS Directory Submission: The Key to Blog Promo...

RSS and Blog Marketing for Real Estate

Short Term vs Long Term Marketing Efforts

ClickZ.com Doesn't Get RSS Metrics - How We Rea...

What is Wiki?

5 New Internet Marketing Opportunities Through RSS

The KEY To A Winning Internet Marketing Strateg...

Is Your Business Podcasting? Well, It Should Be.

How affiliates can have their own radio show...

More Article Pages 1 - 2 - 3 - 4 - 5

Tracking and Measuring RSS Feeds
by: S. Housley

Measuring and tracking RSS while a fairly simple concept, is really anything but. Unlike websites, RSS have the added caveat of potential syndication, making accurate tracking a challenge to anyone but the extremely tech savvy.

It is not unrealistic for marketers to want to know how many subscribers they have, which items in their feeds attract the most interest, or how many click-throughs are generated as a result of an RSS feed.

There are a number of 3rd party providers who focus on tracking the consumption of RSS feeds. Some solutions are rudimentary but likely sufficient for a small business testing the waters with RSS. Other RSS tracking solutions are more complex and while they can come close to being accurate, with syndication there is no solution that tracks with 100% accuracy.

Techniques Used to track RSS Consumption

Small businesses can view web logs to provide information on how many times a specific file (RSS feed) is requested. The logs and information is rudimentary but will give a basic sense of a feeds success. Many 3rd party tracking options have additional tracking information available.

Hosting

The most common method to track the number of feed accesses or individuals accessing a feed is to use a 3rd party feed host. Companies like FeedBurner essentially track feeds based on accesses. The downside to using a 3rd party like Feedburner, is that the url is a FeedBurner url and any PageRank or popularity associated with the url will benefit the feed host rather than the feed creator. Additionally, no distinction is made between unique views or syndicate feeds.

FeedBurner provides a free no frills service to host RSS feeds and they have been proactive in circumventing user concerns. Recently implementing a service that eases users concerns about migrating from FeedBurner. There is a 3 step process for users interested in migrating from FeedBurner's free service, implementing a permanent redirect, and url forwarding.

Details can be found at: http://www.burningdoorc.om/feedburner/archives/001251.html

Some publishers, who were concerned about lock-in or wanted to retain control of the domain and feed urls often resist a hosting service. The new program FeedBurner Partner Pro is not free, but allows for users to point to their own domain, retaining complete control of their feeds without sacrificing statistical tracking.

The downside to using a service like FeedBurner is that some filtering applications used on corporate proxy servers block feeds residing on FeedBurner or other free hosts.

Redirects

Companies like SyndicateIQ have more complex tracking solutions that generate unique urls for each subscriber. The tracking benefits to such a customized solution is obvious. Individual user habits can be monitored and any users abusing their access and inappropriately syndicating a feeds content can have their feed turned off. The downside of course is that the success of RSS is in a large part due to the anonymity. Users don't want their personal habits tracked.

Considering the venture capital interest in these 3rd party hosting services. It is important to note that their value is in the data that they collect. As with any 3rd party service, it goes without saying that publishers should read the privacy policy carefully, be aware of who owns the rights to the collected information, and how that information might be used. It goes without saying that the value in many of the free services currently available lies in their aggregate data.

Uniquely Named Transparent Images

Uniquely named transparent 1x1 graphics can be added to the description field of an RSS feed. Users can use standard web logs to see the number of times the image is viewed and determine the number of times the feed was accessed.

Companies Specializing in Tracking and RSS Metrics

Pheedo - Pheedo creates tools that enable individuals, organizations and corporations to promote, analyze, and optimize their weblogs and content.

http://www.pheedo.com

SyndicateIQ - SyndicateIQ's position in the content distribution chain provides clients a set of analytics.

http://www.syndicateiq.com/

FeedBurner - FeedBurner offers a full range of services to help you build awareness, track circulation, and implement revenue-generating programs in your feed(s).

http://www.feedburner.com

Each individual using RSS needs to make a decision of the extent and importance of the analytics they require. Realizing that any system they employ is not going to be perfect.

This Static Spot is open for sponsor

This Static Spot is open for sponsor