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HOW-TO Set Up Your Own BLOG and RSS Feed In Less Than 5 Minutes...
by: Cory Threlfall
Copyright 2005 The IWE, LLC. All Rights Reserved.

I have a quick question to ask you... "do you know How-To set up your own BLOG and RSS Feed so you Too can take advantage of all the benefits Blogs and RSS(Real Simple Syndication) have to offer you and your business?"

If you answered NO, your not alone.

I didn't either at one time, but that didn't stop me from finding out How-To on my own.

So basically, what I'm trying to say is by the time you finish reading this article you'll be a master at setting up your own Blogs and RSS Feeds in a matter of minutes by simply following my simple 'Step-by-Step' instructions below.

With that said, Buckle Up, put your thinking cap on, grab yourself a beverage and get ready to learn...

"HOW-TO Set Up Your Own BLOG and RSS Feed In Less Than 5 Minutes..."

Know lets go to Step #1.

Step #1. Go set-up an account with Blogger.com.

This is probably the easiest part of all, which is simply setting up an Blogger.com account at
http://www.blogger.com.

Go there right now. It will take you Blogger.com's homepage.

Once there, you'll see an orange arrow pointing to the right that says..."Create Your Blog Now" ... click on it.

That's Step #1.

Step #2. Creating your account with Blogger.com.

If you thought Step #1 was easy than Step #2 will be a breeze.

Simply select a Username and Password that you'll remember followed by your Email Address.(You don't have to use your primary email address, you can use a Free web-based email account like Hotmail or Yahoo! if you like. Your choice.)

Then check the box that says "I accept the Terms of Service".

Now proceed by clicking on the orange arrow that says... "Continue".

That's Step #2.

Step #3. Naming your Blog.(Very IMPORTANT!)

Now, depending on what your Blog is about your going to want to use your target 'Keywords' within the name of your Blog, its description and the URL.

And there's a good reason for this simply because this is what the Search Engine spiders are going to see first.

They'll first see them within your Blog name which is at the top of your Blog that your visitors see, they'll see them within your description of your Blog and then they'll see them within your Blog URL that you choose.

Why is this SOoooo important?

By using your 'Target Keywords' within those areas I just outlined, thats what the SE's will use to index your Blog under so when someone does a search for those target keywords, guess whose Blog will pop-up within the results depending on your competition?

That's right, Yours!

The SE's will also use those area's I outlined for your SE listing within there results index.

Here's an example for a quick 'Case-Study' for you.

This is one of my Blogs I have.

Go to: http://internet-marketing-tactics.blogspot.com

You'll notice my Blog title, description and URL all have the 'Keyword Phrase'... Internet Marketing Tactic.

To take this a step further, I want you to go visit these search engines MSN, Yahoo! and AlltheWeb and type in "internet marketing tactics" within there search boxes so you can see where my Blog sits within those SE's so you can see the importance of having your Target keywords within those area's I mentioned earlier.

MSN
http://www.msn.com

Yahoo!
http://www.yahoo.com

AlltheWeb
http://www.alltheweb.com

In the MSN SE results my Blog is #1 for that keyword phrase, in Yahoo! I'm #11(not bad) and in AlltheWeb I'm #18.

Of course these positions will very in time but just as long as you get the point of WHY you need to use your Target keywords within those 3 areas.

Lets move on.

Now, your last step for Step #3 is to simply type in the 'Verification Code'.

Once you've done that, click on the orange arrow below that says... "Continue".

Step #4. Choosing your template.

If everything went well in Step #3 and that Blog name you chose isn't taken you should be looking at a bunch of Blog templates Blogger.com offers.

Simply select the one you like most and then click "Continue".

CONGRATULATIONS!

You just created your first Blog and completed Step #4.

You should now be looking at an orange arrow that says... "Start Posting". Click on it and it'll take you to where you can start posting whatever it is you want.

Now that you have set-up your Blog your probably wondering... "where does RSS fit into this formula?"

Step #5. Locating your RSS Feed URL.

What can I say, I always leave the Best for last.

Assuming your still within the Blogger.com 'Posting' area you'll notice a bunch of tabs at the top labelled, Posting, Settings, Template and View Blog.

Click on the 'Settings' tab.

This will take you to a sub-menu with a bunch of other options.

Out of all those options click on the one that says... "Site Feed".

And there it is.

It should look something like this:

http://yourblogname.blogspot.com/atom.xml

This is the URL you'll want to use to promote your RSS Feed with to the RSS search engines and directories so that everytime you make a post, the RSS SE's and directories will be 'Automatically' notified and updated with your latest information bringing your Blog more exposure to your target audience.

That about sums it up for this tutorial, but, just before I go I'll leave you with a few articles I wrote earlier on RSS promotion to help you get the Most out of your Blogs and RSS Feeds.

Here are the links:

http://www.internetwondersezine.com/article_13.html

http://www.internetwondersezine.com/article_14.html

http://www.internetwondersezine.com/article_16.html

Now that you are armed with this information that I just revealed to you, you should have no problem setting up and getting the MOST out of your Blogs and RSS Feeds.


About the author:
Cory Threlfall is an Internet Marketing Strategist and is the Editor and Publisher of The Internet Wonders eZine which is published 'Bi-Weekly' that focuses on providing Webmasters with quality Articles, Product Reviews, Tips, and More on how to Promote, Build and Increase your Web Traffic! Subscribe at: http://www.internetwondersezine.com


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Tracking and Measuring RSS Feeds
 by: S. Housley

Measuring and tracking RSS while a fairly simple concept, is really anything but. Unlike websites, RSS have the added caveat of potential syndication, making accurate tracking a challenge to anyone but the extremely tech savvy.

It is not unrealistic for marketers to want to know how many subscribers they have, which items in their feeds attract the most interest, or how many click-throughs are generated as a result of an RSS feed.

There are a number of 3rd party providers who focus on tracking the consumption of RSS feeds. Some solutions are rudimentary but likely sufficient for a small business testing the waters with RSS. Other RSS tracking solutions are more complex and while they can come close to being accurate, with syndication there is no solution that tracks with 100% accuracy.

Techniques Used to track RSS Consumption

Small businesses can view web logs to provide information on how many times a specific file (RSS feed) is requested. The logs and information is rudimentary but will give a basic sense of a feeds success. Many 3rd party tracking options have additional tracking information available.

Hosting

The most common method to track the number of feed accesses or individuals accessing a feed is to use a 3rd party feed host. Companies like FeedBurner essentially track feeds based on accesses. The downside to using a 3rd party like Feedburner, is that the url is a FeedBurner url and any PageRank or popularity associated with the url will benefit the feed host rather than the feed creator. Additionally, no distinction is made between unique views or syndicate feeds.

FeedBurner provides a free no frills service to host RSS feeds and they have been proactive in circumventing user concerns. Recently implementing a service that eases users concerns about migrating from FeedBurner. There is a 3 step process for users interested in migrating from FeedBurner's free service, implementing a permanent redirect, and url forwarding.

Details can be found at: http://www.burningdoorc.om/feedburner/archives/001251.html

Some publishers, who were concerned about lock-in or wanted to retain control of the domain and feed urls often resist a hosting service. The new program FeedBurner Partner Pro is not free, but allows for users to point to their own domain, retaining complete control of their feeds without sacrificing statistical tracking.

The downside to using a service like FeedBurner is that some filtering applications used on corporate proxy servers block feeds residing on FeedBurner or other free hosts.

Redirects

Companies like SyndicateIQ have more complex tracking solutions that generate unique urls for each subscriber. The tracking benefits to such a customized solution is obvious. Individual user habits can be monitored and any users abusing their access and inappropriately syndicating a feeds content can have their feed turned off. The downside of course is that the success of RSS is in a large part due to the anonymity. Users don't want their personal habits tracked.

Considering the venture capital interest in these 3rd party hosting services. It is important to note that their value is in the data that they collect. As with any 3rd party service, it goes without saying that publishers should read the privacy policy carefully, be aware of who owns the rights to the collected information, and how that information might be used. It goes without saying that the value in many of the free services currently available lies in their aggregate data.

Uniquely Named Transparent Images

Uniquely named transparent 1x1 graphics can be added to the description field of an RSS feed. Users can use standard web logs to see the number of times the image is viewed and determine the number of times the feed was accessed.

Companies Specializing in Tracking and RSS Metrics

Pheedo - Pheedo creates tools that enable individuals, organizations and corporations to promote, analyze, and optimize their weblogs and content.

http://www.pheedo.com

SyndicateIQ - SyndicateIQ's position in the content distribution chain provides clients a set of analytics.

http://www.syndicateiq.com/

FeedBurner - FeedBurner offers a full range of services to help you build awareness, track circulation, and implement revenue-generating programs in your feed(s).

http://www.feedburner.com

Each individual using RSS needs to make a decision of the extent and importance of the analytics they require. Realizing that any system they employ is not going to be perfect.



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