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How To Build A Profitable Niche Site Within 27 Minutes

by: John Taylor

Copyright 2005 John Taylor

Building niche a portfolio of profitable niche sites is a great way of developing a recurring income stream. A typical niche mini site may only earn you $60 per week but at that rate, four such sites will generate a yearly income of over $12,000. I'll let you figure out the earnings potential of 100 mini sites!

The niche mini site strategy is very straightforward. First, find a niche market with profit potential that isn't already oversaturated with competitors. Identify a list of related keywords that people are searching on and then create keyword rich content pages that is optimised for each one of your keywords.

Traditionally, once you have your content pages, you would normally upload them to your site and monetize them with affiliate links and pay par click programmes such as Google's Adsense. However, why not make it easy on yourself and gain an added search engine advantage...

We now have access to an easy to use and versatile content management system that means that building a niche mini site can be done on the fly. Yes, that's right - The Blog!

At its very simplest, a blog is just a structure for managing web content. It's the backbone, or skeleton, of a web site on which to hang the flesh. A blog is simply an easy way to enter and publish your content online.

Blogs don't just have to be journals, rants, personal commentaries or diaries; blogs can take on a wide variety of forms and functions.

In fact you can just about build any kind of web site with a blog. Just think about it - a blog can be used very effectively to build a niche site. In fact, because they are so easy to use, blogs are one of the most effective niche mini site building tools.

More importantly, one of the most important reasons for choosing to use a blog is their attractiveness to the search engines and the effect that can have on attracting targeted traffic. According to a study released earlier this month by the Pew Internet and American Life Project, a full 27 percent of all online users now read blogs, a 58 percent increase from the early part of 2004.

So, how can you take advantage of blogging technology to build a successful niche mini site?

First, choose your niche, identify your primary keyword phrase and pick out about ten secondary keywords - the remaining keywords that you discover will be used later in the process.

The next step is to compile some relevant content based on your primary keyword phrase, just as you would when building a regular site. Then set up an account at http://www.Blog4Cash.com and publish your primary keyword content to your main category. Your niche mini site is already up and running.

Now create a new blog category for each of your 10 secondary keywords using each keyword as the name of a category. The next step is to compile content for each of the ten keywords and post that content in the appropriate category. You can then compile content for each of the remaining keywords and post that content in one of your ten categories.

The more keywords you find the more content you can add to your blog. I try to aim for at least ten keywords /pages per category. Eventually you could have hundreds of pages. Each of those pages will have a link to your 10 Categories. And each of those links will use the anchor text of your most important keywords. As a result of all those internal keyword-rich links, your site will end up ranking very well in the search engines for your Category names.

Your next step is to set up your traffic system. This is where using a blog to build sites gives you a real advantage. There are many special RSS/blog directories that are hungry for feeds. By submitting your new niche blog to these directories, you will begin getting traffic almost immediately. Quite often these feeds will result in a lot more traffic than all the major search engines combined. This is why it makes so much sense to build your niche site as a blog. You will enjoy much more traffic, and get it much faster than with a traditional HTML based site.

Here is a list of some of the top specialist directories you should submit your niche site to: http://www.masternewmedia.org/rss/top55

As soon as you've submitted your site to the directories, it's time to get it indexed by Yahoo! by adding your RSS feed to your MyYahoo! page. If you don't have a MyYahoo! page, just go to http://www.yahoo.com. Now click on the MyYahoo! link at the top and set up your free account. Once you have your account set up, click on Add Content, then add the URL of your blog RSS feed into the Find Content box.

When you return to your MyYahoo! page, your first niche blog post should be shown. If you go look at your web stats for your site, you'll find that the Yahoo! spider has probably already made a visit. Your new site should be indexed in Yahoo! in just a couple of days.

Every time you add another content page to your blog, you can alert the RSS/blog directories by "pinging" them. There is a wonderful site at http://www.pingomatic.com that makes this very easy. You just have to enter the URL of your blog and Pingomatic will send your ping to Yahoo and about 15 other large directories. That will bring the spiders back to your site almost immediately!

I would recommend that you write and add a new keyword rich content page every day until you have between 40 to 60 pages. Blogs that are frequently updated tend to get the most traffic. After a couple of months, you'll have a 60 page niche site that will already be getting a lot of traffic. You will also discover that your regular updates will stimulate the major search engines to spider your site every day. And, if you've monetized your site with Google Adsense and relevant affiliate programs, you will also be making a healthy profit!

Once you learned how easy and profitable it is to build your niche sites with a blog, you'll soon be building more and more money making niche sites!

About the author:
John is a prolific writer and is the author of several books including "Testing & Tracking" (http://www.Test-and-track.com). John enjoys significant earnings as a top affiliate across a broad section of niche markets. He also runs the very popular web site

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Tracking and Measuring RSS Feeds
by: S. Housley

Measuring and tracking RSS while a fairly simple concept, is really anything but. Unlike websites, RSS have the added caveat of potential syndication, making accurate tracking a challenge to anyone but the extremely tech savvy.

It is not unrealistic for marketers to want to know how many subscribers they have, which items in their feeds attract the most interest, or how many click-throughs are generated as a result of an RSS feed.

There are a number of 3rd party providers who focus on tracking the consumption of RSS feeds. Some solutions are rudimentary but likely sufficient for a small business testing the waters with RSS. Other RSS tracking solutions are more complex and while they can come close to being accurate, with syndication there is no solution that tracks with 100% accuracy.

Techniques Used to track RSS Consumption

Small businesses can view web logs to provide information on how many times a specific file (RSS feed) is requested. The logs and information is rudimentary but will give a basic sense of a feeds success. Many 3rd party tracking options have additional tracking information available.

Hosting

The most common method to track the number of feed accesses or individuals accessing a feed is to use a 3rd party feed host. Companies like FeedBurner essentially track feeds based on accesses. The downside to using a 3rd party like Feedburner, is that the url is a FeedBurner url and any PageRank or popularity associated with the url will benefit the feed host rather than the feed creator. Additionally, no distinction is made between unique views or syndicate feeds.

FeedBurner provides a free no frills service to host RSS feeds and they have been proactive in circumventing user concerns. Recently implementing a service that eases users concerns about migrating from FeedBurner. There is a 3 step process for users interested in migrating from FeedBurner's free service, implementing a permanent redirect, and url forwarding.

Details can be found at: http://www.burningdoorc.om/feedburner/archives/001251.html

Some publishers, who were concerned about lock-in or wanted to retain control of the domain and feed urls often resist a hosting service. The new program FeedBurner Partner Pro is not free, but allows for users to point to their own domain, retaining complete control of their feeds without sacrificing statistical tracking.

The downside to using a service like FeedBurner is that some filtering applications used on corporate proxy servers block feeds residing on FeedBurner or other free hosts.

Redirects

Companies like SyndicateIQ have more complex tracking solutions that generate unique urls for each subscriber. The tracking benefits to such a customized solution is obvious. Individual user habits can be monitored and any users abusing their access and inappropriately syndicating a feeds content can have their feed turned off. The downside of course is that the success of RSS is in a large part due to the anonymity. Users don't want their personal habits tracked.

Considering the venture capital interest in these 3rd party hosting services. It is important to note that their value is in the data that they collect. As with any 3rd party service, it goes without saying that publishers should read the privacy policy carefully, be aware of who owns the rights to the collected information, and how that information might be used. It goes without saying that the value in many of the free services currently available lies in their aggregate data.

Uniquely Named Transparent Images

Uniquely named transparent 1x1 graphics can be added to the description field of an RSS feed. Users can use standard web logs to see the number of times the image is viewed and determine the number of times the feed was accessed.

Companies Specializing in Tracking and RSS Metrics

Pheedo - Pheedo creates tools that enable individuals, organizations and corporations to promote, analyze, and optimize their weblogs and content.

http://www.pheedo.com

SyndicateIQ - SyndicateIQ's position in the content distribution chain provides clients a set of analytics.

http://www.syndicateiq.com/

FeedBurner - FeedBurner offers a full range of services to help you build awareness, track circulation, and implement revenue-generating programs in your feed(s).

http://www.feedburner.com

Each individual using RSS needs to make a decision of the extent and importance of the analytics they require. Realizing that any system they employ is not going to be perfect.

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