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How To Add Fresh Content To Your Website

by: Jeff Schuman

Copyright 2004 Jeff Schuman

I've read over and over that when it comes to building a website and getting a lot of traffic to it "Content Is King." If you do a search for any topic you will find the websites that come up in the Top 10 all have a lot of content on their websites.

When somone does a search they are looking for information and the search engines job is to provide it to them. For your website to increase in popularity you have to constantly be adding fresh content. This will increase your ranking for the keywords on your site and ultimately increase your traffic and repeat traffic.

Here are a few simple things you can do to add fresh content.

1. Do you publish and ezine? If so add a file to your index for each issue and archive it online. This will bring all kinds of keyword rich content to your website on a constant basis.

2. Start and article page. Add new articles to it. If you write put your articles on your website. Subscribe to a few ezines that are industry related. If you come across an article you like add it to your page.

3. Add Free Syndicated Content Feeds to your article page. This is really easy to do. All you do is copy a few lines of code into the HTML of your web page and you have a constant stream of new articles for your readers. Here are 2 of my favorite sources:

http://www.submityourarticle.com/syndicate/

http://www.web-source.net/syndicator.htm

4. Add Pay Per Click Advertising to your site. Most people think of PPC advertising as a way to promote their site. I have found it very easy to build new web pages around different keywords relating to the the theme of my site and actually get paid for the click. One of my favorite pay per click advertising sources is SearchFeed. This is very easy to work with and provides a nice income boost every month as well.

http://www.team-schuman.com/searchfeed

Here is an example of a page I built around the SearchFeed advertising model. Notice that I have made the look of their box compliment my own page. Also a key here is that as the advertisers with SearchFeed change so does the content on my site and I never have to do anything except add some easy code one time.

http://www.team-schuman.com/make-money/homebasedbusiness

I have an article on the page and I change that periodically as well.

5. Start a Link Exchange Program. This is a little harder to set up and is time consuming, but I have found it to be worth the effort. In a future article I will go into detail on how to properly do link exchanges. For now just let me say that linking is a great way to constantly be adding new content to your site as you link with new websites that compliment yours.

One company who does a great job if you don�t want to spend much time linking is LinksManager. They manage reciprocal links, and help increase your website traffic through linking with other like-minded quality sites. Check them out here:

http://www.linksmanager.com/

6. Think outside the box. It is worthwhile to continue to think of new and easy ways to keep adding fresh content to your website. Go to Google and do a search for �Fresh Content For My Website� without the Quotation marks. Currently there are Over 1.9 million results that come up. Everything from cut and paste charts, to RSS feeds and a whole lot more.

In conclusion "Content Really Is King. I have found my position with the search engines improve dramatically when I really started building more web pages and adding more fresh content.

It is time consuming at first, but the payoff in the long run is worth the effort when the search engines reward your effort and your traffic and income grow proportionally as well.

About the author:
Jeff Schuman is the creator of several websites. His Sites-Plus.Com
website is a small business website that contains the best of everything
you need to start and run your own small business. Visit it here today:

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Tracking and Measuring RSS Feeds
by: S. Housley

Measuring and tracking RSS while a fairly simple concept, is really anything but. Unlike websites, RSS have the added caveat of potential syndication, making accurate tracking a challenge to anyone but the extremely tech savvy.

It is not unrealistic for marketers to want to know how many subscribers they have, which items in their feeds attract the most interest, or how many click-throughs are generated as a result of an RSS feed.

There are a number of 3rd party providers who focus on tracking the consumption of RSS feeds. Some solutions are rudimentary but likely sufficient for a small business testing the waters with RSS. Other RSS tracking solutions are more complex and while they can come close to being accurate, with syndication there is no solution that tracks with 100% accuracy.

Techniques Used to track RSS Consumption

Small businesses can view web logs to provide information on how many times a specific file (RSS feed) is requested. The logs and information is rudimentary but will give a basic sense of a feeds success. Many 3rd party tracking options have additional tracking information available.

Hosting

The most common method to track the number of feed accesses or individuals accessing a feed is to use a 3rd party feed host. Companies like FeedBurner essentially track feeds based on accesses. The downside to using a 3rd party like Feedburner, is that the url is a FeedBurner url and any PageRank or popularity associated with the url will benefit the feed host rather than the feed creator. Additionally, no distinction is made between unique views or syndicate feeds.

FeedBurner provides a free no frills service to host RSS feeds and they have been proactive in circumventing user concerns. Recently implementing a service that eases users concerns about migrating from FeedBurner. There is a 3 step process for users interested in migrating from FeedBurner's free service, implementing a permanent redirect, and url forwarding.

Details can be found at: http://www.burningdoorc.om/feedburner/archives/001251.html

Some publishers, who were concerned about lock-in or wanted to retain control of the domain and feed urls often resist a hosting service. The new program FeedBurner Partner Pro is not free, but allows for users to point to their own domain, retaining complete control of their feeds without sacrificing statistical tracking.

The downside to using a service like FeedBurner is that some filtering applications used on corporate proxy servers block feeds residing on FeedBurner or other free hosts.

Redirects

Companies like SyndicateIQ have more complex tracking solutions that generate unique urls for each subscriber. The tracking benefits to such a customized solution is obvious. Individual user habits can be monitored and any users abusing their access and inappropriately syndicating a feeds content can have their feed turned off. The downside of course is that the success of RSS is in a large part due to the anonymity. Users don't want their personal habits tracked.

Considering the venture capital interest in these 3rd party hosting services. It is important to note that their value is in the data that they collect. As with any 3rd party service, it goes without saying that publishers should read the privacy policy carefully, be aware of who owns the rights to the collected information, and how that information might be used. It goes without saying that the value in many of the free services currently available lies in their aggregate data.

Uniquely Named Transparent Images

Uniquely named transparent 1x1 graphics can be added to the description field of an RSS feed. Users can use standard web logs to see the number of times the image is viewed and determine the number of times the feed was accessed.

Companies Specializing in Tracking and RSS Metrics

Pheedo - Pheedo creates tools that enable individuals, organizations and corporations to promote, analyze, and optimize their weblogs and content.

http://www.pheedo.com

SyndicateIQ - SyndicateIQ's position in the content distribution chain provides clients a set of analytics.

http://www.syndicateiq.com/

FeedBurner - FeedBurner offers a full range of services to help you build awareness, track circulation, and implement revenue-generating programs in your feed(s).

http://www.feedburner.com

Each individual using RSS needs to make a decision of the extent and importance of the analytics they require. Realizing that any system they employ is not going to be perfect.

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