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Great Ways To Obtain Link Popularity
by: Ronald Gibson
Copyright 2005 Ronald Gibson

I hate reciprocal linking.

It is such a hassle. Even specialized reciprocal linking sites don't really help all that much. Many of the link requests that I do get are from poker sites that are totally irrelevant to my site's content. Most of the sites that I would like to link to don't respond. Some sites supposedly do respond, but, when I search their sites, I can't find my link anywhere. It is just so totally and completely frustrating.

Link popularity is a major factor in search engine rankings. How does someone like me, who despises reciprocal linking, go about improving my site's link popularity?

Fortunately for me, I have discovered two ways to do exactly that. They are blogging and submitting articles.

I added the Work At Home Ideas Blog(http://www.affiliateutopia.com/blog/) to my website two weeks ago. Search engines love content and blogs are about the easiest way to add fresh content to your site. But, how can a blog improve your site's link popularity? Most blogs feature their own RSS or XML feed. If a visitor to your blog likes your content, then he just might decide to syndicate your content on his website. In the past two weeks, my blog's XML feed has been hit more than 150 times. I expect to get at least some new links out of that.

Writing articles and submitting them to article directories is another great way to get more links pointing back to your site. You can place your own "resource box"(similar to the one at the bottom of this article) at the bottom of your articles. Your resource box wiil contain a link back to your website. The article directory will publish your article and--BAM-you have an instant link back to your website. Submitting articles is a great way to get your site's popularity going like gangbusters.

Here are some outstanding article directories that you should be submitting to:
IdeaMarketers -- http://www.ideamarketers.com/
EzineArticles -- http://www.ezinearticles.com/
GoArticles -- http://www.goarticles.com/
ISnare -- http://www.isnare.com/
Internet Home Business Articles-- http://www.internethomebusinessarticles.com/

Here is a little tip for your article submissions. Many article directories allow you to enter HTML code in your articles. This gives you the ability to control the anchor text of your site's link in the resource box of your article. The anchor text of your link serve as keywords for the search engines. Use a keyword research tool, such as Good Keywords(http://www.goodkeywords.com/), to vary your anchor text from week to week. By doing this, you will rapidly build up a number of keywords for your site.

By using your blog's RSS or XML feed and submitting articles, you can increase the link poularity of your website without all of the hassles of reciprocal linking.


About the author:
Ronald Gibson is a Web Designer and Web Marketer. He is the Webmaster of AffiliateUtopia.com, which offers information about some of the best money making opportunities on the Web. For more information, visit: http://www.affiliateutopia.com/


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 Tracking and Measuring RSS Feeds
 by: S. Housley

Measuring and tracking RSS while a fairly simple concept, is really anything but. Unlike websites, RSS have the added caveat of potential syndication, making accurate tracking a challenge to anyone but the extremely tech savvy.

It is not unrealistic for marketers to want to know how many subscribers they have, which items in their feeds attract the most interest, or how many click-throughs are generated as a result of an RSS feed.

There are a number of 3rd party providers who focus on tracking the consumption of RSS feeds. Some solutions are rudimentary but likely sufficient for a small business testing the waters with RSS. Other RSS tracking solutions are more complex and while they can come close to being accurate, with syndication there is no solution that tracks with 100% accuracy.

Techniques Used to track RSS Consumption

Small businesses can view web logs to provide information on how many times a specific file (RSS feed) is requested. The logs and information is rudimentary but will give a basic sense of a feeds success. Many 3rd party tracking options have additional tracking information available.

Hosting

The most common method to track the number of feed accesses or individuals accessing a feed is to use a 3rd party feed host. Companies like FeedBurner essentially track feeds based on accesses. The downside to using a 3rd party like Feedburner, is that the url is a FeedBurner url and any PageRank or popularity associated with the url will benefit the feed host rather than the feed creator. Additionally, no distinction is made between unique views or syndicate feeds.

FeedBurner provides a free no frills service to host RSS feeds and they have been proactive in circumventing user concerns. Recently implementing a service that eases users concerns about migrating from FeedBurner. There is a 3 step process for users interested in migrating from FeedBurner's free service, implementing a permanent redirect, and url forwarding.

Details can be found at: http://www.burningdoorc.om/feedburner/archives/001251.html

Some publishers, who were concerned about lock-in or wanted to retain control of the domain and feed urls often resist a hosting service. The new program FeedBurner Partner Pro is not free, but allows for users to point to their own domain, retaining complete control of their feeds without sacrificing statistical tracking.

The downside to using a service like FeedBurner is that some filtering applications used on corporate proxy servers block feeds residing on FeedBurner or other free hosts.

Redirects

Companies like SyndicateIQ have more complex tracking solutions that generate unique urls for each subscriber. The tracking benefits to such a customized solution is obvious. Individual user habits can be monitored and any users abusing their access and inappropriately syndicating a feeds content can have their feed turned off. The downside of course is that the success of RSS is in a large part due to the anonymity. Users don't want their personal habits tracked.

Considering the venture capital interest in these 3rd party hosting services. It is important to note that their value is in the data that they collect. As with any 3rd party service, it goes without saying that publishers should read the privacy policy carefully, be aware of who owns the rights to the collected information, and how that information might be used. It goes without saying that the value in many of the free services currently available lies in their aggregate data.

Uniquely Named Transparent Images

Uniquely named transparent 1x1 graphics can be added to the description field of an RSS feed. Users can use standard web logs to see the number of times the image is viewed and determine the number of times the feed was accessed.

Companies Specializing in Tracking and RSS Metrics

Pheedo - Pheedo creates tools that enable individuals, organizations and corporations to promote, analyze, and optimize their weblogs and content.

http://www.pheedo.com

SyndicateIQ - SyndicateIQ's position in the content distribution chain provides clients a set of analytics.

http://www.syndicateiq.com/

FeedBurner - FeedBurner offers a full range of services to help you build awareness, track circulation, and implement revenue-generating programs in your feed(s).

http://www.feedburner.com

Each individual using RSS needs to make a decision of the extent and importance of the analytics they require. Realizing that any system they employ is not going to be perfect.


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