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Fun Free Feed Tools for Both the Publisher and the Reader
by: Tinu AbayomiPaul
Copyright 2004 Tinu AbayomiPaul

As you’ve probably been reading, there are basically three problems many webmasters have with web feeds (that is, among those who are already familiar with them on a basic level).

The three concerns I hear the most are:

“How do I deal with the bandwidth hit?”
“Is there a way to include information that isn’t in the automated resource I use to populate my feed without touching any code?”
and
“Where can I find a cost-effective, simple way to display feeds on my site?”

Say Goodbye to Bandwidth Overages with FeedBurner
http://feedburner.com

If you’re a publisher, chances are, you’re familiar with the bandwidth increase that occurs every time your audience reads the latest update to your feed that for some webmasters lead to the possibility of exceeding monthly bandwidth limitations. There’s an easy solution.

Burn your feed with FeedBurner. They’re happy to take the burden off your server. (And yes, they say, FeedBurner is one word.)

Whether you’ve just created your news feed or you have been RSS-ing for years, you can create a free account at their site. Their service will also:

* translate your feed from Atom to RSS or vice versa,
* make a browser-friendly page that explains what web feeds are to the new user,
* allow you to splice any link into your feed using some of the more popular social bookmarking services.

FeedBurner also allows you to study your demographic by giving you statistics on how many request have been made for your feed contents, down to the item if you like.

Though I offer both the burned version of my feed and the original to my audience, they love the extra information my FeedBurned link provides them.

Social Bookmarking -Share More Info with Less Hassle
http://furl.net
http://bloglines.com
http://del.icio.us

Social bookmarking allows you to create a bookmark online, and share those bookmarks via RSS.

Some services even allow you to share your collection of links, as you can do with the service from del.icio.us . Furl.net, newly acquired by LookSmart, also adds the capability of saving an old version of a page you have visited with the bookmark feature. And at Bloglines, you can get ezine subscriptions via feed by subscribing through a special address they give you.

All three of these services can be coupled with FeedBurner to splice external links - or other internal links from your own site - into the “burned” version of your feed.

Display links on your site for free with RSS Digest
http://www.bigbold.com/rssdigest/

You've heard about the value of displaying feeds from other sites (with permission of the publisher, of course) on your site. The theory is that the frequently updated headlines add freshness to your site, which results in more frequent visits from search engine spiders. This can lead to better rankings for the site carrying the headlines, and more backlinks for the feed publisher. Everybody wins.

For the most part, I’ve found this to be true, with a feed that frequently updates, at sites that have suitable content for both the visitor and the spiders to enjoy.

The trouble for many smaller web property owners is finding a cost-effective manner in which to employ this technique. Most free tools that do this with javascript are fine for site publishers who are using the headlines for content, but if you also want the search engine benefits, it doesn’t help as many spiders don’t register content that appears in this format.

RSS Digest will do this for you in HTML, as recently reported in Search Engine Journal.

It’s not as sophisticated a tool as CARP or RSS Equalizer, but if you want to offer your feed to an audience and they don't mind using an IFRAME or pasting PHP code into their pages, this will do the job just fine.

If you’re good at supplying tips, finding resources, or locating fresh information, after viewing some news feeds for yourself, you might find that you’re ready to take the next step and publish one. If you’re already a publisher, utilizing some of these free tools may help you build a better feed.

Either way, good luck!

About the author:
Tinu saw a 75% increase in site traffic using only promotion of her web feeds, not taking into account increased exposure in search engines. She compiled her findings into a quick, ever-evolving guide this past July that you can download from http://www.freetraffictip.com, in addition to the semi-daily free traffic tips you’ll find in her blog.


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 Tracking and Measuring RSS Feeds
 by: S. Housley

Measuring and tracking RSS while a fairly simple concept, is really anything but. Unlike websites, RSS have the added caveat of potential syndication, making accurate tracking a challenge to anyone but the extremely tech savvy.

It is not unrealistic for marketers to want to know how many subscribers they have, which items in their feeds attract the most interest, or how many click-throughs are generated as a result of an RSS feed.

There are a number of 3rd party providers who focus on tracking the consumption of RSS feeds. Some solutions are rudimentary but likely sufficient for a small business testing the waters with RSS. Other RSS tracking solutions are more complex and while they can come close to being accurate, with syndication there is no solution that tracks with 100% accuracy.

Techniques Used to track RSS Consumption

Small businesses can view web logs to provide information on how many times a specific file (RSS feed) is requested. The logs and information is rudimentary but will give a basic sense of a feeds success. Many 3rd party tracking options have additional tracking information available.

Hosting

The most common method to track the number of feed accesses or individuals accessing a feed is to use a 3rd party feed host. Companies like FeedBurner essentially track feeds based on accesses. The downside to using a 3rd party like Feedburner, is that the url is a FeedBurner url and any PageRank or popularity associated with the url will benefit the feed host rather than the feed creator. Additionally, no distinction is made between unique views or syndicate feeds.

FeedBurner provides a free no frills service to host RSS feeds and they have been proactive in circumventing user concerns. Recently implementing a service that eases users concerns about migrating from FeedBurner. There is a 3 step process for users interested in migrating from FeedBurner's free service, implementing a permanent redirect, and url forwarding.

Details can be found at: http://www.burningdoorc.om/feedburner/archives/001251.html

Some publishers, who were concerned about lock-in or wanted to retain control of the domain and feed urls often resist a hosting service. The new program FeedBurner Partner Pro is not free, but allows for users to point to their own domain, retaining complete control of their feeds without sacrificing statistical tracking.

The downside to using a service like FeedBurner is that some filtering applications used on corporate proxy servers block feeds residing on FeedBurner or other free hosts.

Redirects

Companies like SyndicateIQ have more complex tracking solutions that generate unique urls for each subscriber. The tracking benefits to such a customized solution is obvious. Individual user habits can be monitored and any users abusing their access and inappropriately syndicating a feeds content can have their feed turned off. The downside of course is that the success of RSS is in a large part due to the anonymity. Users don't want their personal habits tracked.

Considering the venture capital interest in these 3rd party hosting services. It is important to note that their value is in the data that they collect. As with any 3rd party service, it goes without saying that publishers should read the privacy policy carefully, be aware of who owns the rights to the collected information, and how that information might be used. It goes without saying that the value in many of the free services currently available lies in their aggregate data.

Uniquely Named Transparent Images

Uniquely named transparent 1x1 graphics can be added to the description field of an RSS feed. Users can use standard web logs to see the number of times the image is viewed and determine the number of times the feed was accessed.

Companies Specializing in Tracking and RSS Metrics

Pheedo - Pheedo creates tools that enable individuals, organizations and corporations to promote, analyze, and optimize their weblogs and content.

http://www.pheedo.com

SyndicateIQ - SyndicateIQ's position in the content distribution chain provides clients a set of analytics.

http://www.syndicateiq.com/

FeedBurner - FeedBurner offers a full range of services to help you build awareness, track circulation, and implement revenue-generating programs in your feed(s).

http://www.feedburner.com

Each individual using RSS needs to make a decision of the extent and importance of the analytics they require. Realizing that any system they employ is not going to be perfect.


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