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Content Desk Virtual Publishing Empire - Cashing In On What More Than One Billion Surfers Want Most
by: Diana Barnum
Today, more than one billion* people surf the Internet. And that number is growing. So is the amount of revenue being generated online.

For example, online advertising expenditures are targeted to reach an estimated $11.6 billion by 2010, according to a forecast from Forrester Research**, Inc., with ads specifically reaching others via blogs and through RSS. And online spending from average Internet users is predicted to generate revenues in 2006 of $1.8 billion and $1.7 billion just in the categories of online games and digital music alone, according to a report by Jupiter Media Metrix.

What draws people online to make these purchases? In a word, content.

"People want the sites that they visit to be information resources, no matter what the subject," said Jack Humphrey, managing partner in the exclusive Content Desk Charter Members publishing group. "Articles, reports, facts, tips, newsletters, forums, blogs, audio, video, interviews, product reviews, creative writing, public domain information, RSS and much more."

Content Desk has a variety of tools to help member create and use all types of content. The exclusive online community focuses on four things; community, learning, technology and profits.

Report & Case Study: Sid Hale, jvAlert

"Creating good, relevant content has always been the biggest problem in creating a web site that can attract and retain visitors," said Sid Hale, co-creator of jvAlert and charter member of Content Desk. "With Content Desk's Content Site Builder, I was able to quickly find article content for a new site I had launched only a month earlier, and automate adding that content to my site within just a few days. That included the learning curve..."

Hale signed up immediately after reading a report written by Humphrey entitled, "Building a Content Publishing Empire." Being a content publisher and knowing how much work can be involved in building content for a site, he felt the decision to join Content Desk was a "no-brainer." For a copy of the report and Hale's case study, both at no cost, contact: http://www.contentdesk.com .

CONTENT DESK: Building A Content Publishing Empire

The Content Desk membership community communicates via their private forum, conferences, teleconferences, email and support desk. Some of their tools are downloads, while others are online applications and knowledge shared through learning. Learning is offered in the form of videos, articles, help texts, tutorials, member sharing and seminars/workshops.

Content Desk membership fees go right back into development of new software and tools so that members are always on the cutting-edge and far ahead of all the "point-and-click" site builders out there.


HISTORY IN THE MAKING

Cyber-brains behind the Content Desk scene are the "Power Trio;" Jack Humphrey, Mark Braunstein, and Peter Lenkefi. These three renowned visionaries found themselves smack dab in the middle of the emerging, fledgling web publishing industry.

"Giving (website visitors) what they want is the first step in building relationships rather than one-time visitors," said Humphrey. "We feel it is crazy to work hard on traffic that will never come back to our sites. Especially if the only change we need to make to those sites is adding good material that visitors enjoy! First time visits are expensive. Repeat visits are free."

MARDI GRAS

To help others learn more and earn more, Content Desk is hosting a 3-day seminar / workshop in New Orleans from Sept. 9-11, 2005, with a full year of support follow up afterwards. The focus is, "How To Triple Your Income With Irresistible New Content Publishing, Traffic Building and Sales Conversion Techniques - The Three Proven Keys To Internet Success."

"Son of a gun, we're gonna have big fun, on the bayou..."

For more information, visit Mardi Gras http://presssuccess.com/MardiGras To learn more about Content Desk and check on the availability of limited openings at Content Site Builder, visit http://presssuccess.com/csb . Join hundreds of publishers and writers in creating and syndicating your content at Content Propulsion Lab http://presssuccess.com/cpl . Visit http://www.contentdesk.com for help.



* From "The Internet Transforms Modern Life," by Steve Almasy, CNN, June 29, 2005.

** The Forrester Research report includes data from an online survey of 99 leading marketers and four forecasts: US Search Marketing Spending, US Online Advertising And Marketing Spending, US Email Marketing Spending and US Online Classifieds Advertising.

About the author:
By Diana Barnum, president of
http://movingaheadcommunications.comand CEO of
http://ohiohelp.net. For more help with marketing, public
relations and writing, email mailto:diana@ohiohelp.net
or call: (614) 529-9459


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 Tracking and Measuring RSS Feeds
 by: S. Housley

Measuring and tracking RSS while a fairly simple concept, is really anything but. Unlike websites, RSS have the added caveat of potential syndication, making accurate tracking a challenge to anyone but the extremely tech savvy.

It is not unrealistic for marketers to want to know how many subscribers they have, which items in their feeds attract the most interest, or how many click-throughs are generated as a result of an RSS feed.

There are a number of 3rd party providers who focus on tracking the consumption of RSS feeds. Some solutions are rudimentary but likely sufficient for a small business testing the waters with RSS. Other RSS tracking solutions are more complex and while they can come close to being accurate, with syndication there is no solution that tracks with 100% accuracy.

Techniques Used to track RSS Consumption

Small businesses can view web logs to provide information on how many times a specific file (RSS feed) is requested. The logs and information is rudimentary but will give a basic sense of a feeds success. Many 3rd party tracking options have additional tracking information available.

Hosting

The most common method to track the number of feed accesses or individuals accessing a feed is to use a 3rd party feed host. Companies like FeedBurner essentially track feeds based on accesses. The downside to using a 3rd party like Feedburner, is that the url is a FeedBurner url and any PageRank or popularity associated with the url will benefit the feed host rather than the feed creator. Additionally, no distinction is made between unique views or syndicate feeds.

FeedBurner provides a free no frills service to host RSS feeds and they have been proactive in circumventing user concerns. Recently implementing a service that eases users concerns about migrating from FeedBurner. There is a 3 step process for users interested in migrating from FeedBurner's free service, implementing a permanent redirect, and url forwarding.

Details can be found at: http://www.burningdoorc.om/feedburner/archives/001251.html

Some publishers, who were concerned about lock-in or wanted to retain control of the domain and feed urls often resist a hosting service. The new program FeedBurner Partner Pro is not free, but allows for users to point to their own domain, retaining complete control of their feeds without sacrificing statistical tracking.

The downside to using a service like FeedBurner is that some filtering applications used on corporate proxy servers block feeds residing on FeedBurner or other free hosts.

Redirects

Companies like SyndicateIQ have more complex tracking solutions that generate unique urls for each subscriber. The tracking benefits to such a customized solution is obvious. Individual user habits can be monitored and any users abusing their access and inappropriately syndicating a feeds content can have their feed turned off. The downside of course is that the success of RSS is in a large part due to the anonymity. Users don't want their personal habits tracked.

Considering the venture capital interest in these 3rd party hosting services. It is important to note that their value is in the data that they collect. As with any 3rd party service, it goes without saying that publishers should read the privacy policy carefully, be aware of who owns the rights to the collected information, and how that information might be used. It goes without saying that the value in many of the free services currently available lies in their aggregate data.

Uniquely Named Transparent Images

Uniquely named transparent 1x1 graphics can be added to the description field of an RSS feed. Users can use standard web logs to see the number of times the image is viewed and determine the number of times the feed was accessed.

Companies Specializing in Tracking and RSS Metrics

Pheedo - Pheedo creates tools that enable individuals, organizations and corporations to promote, analyze, and optimize their weblogs and content.

http://www.pheedo.com

SyndicateIQ - SyndicateIQ's position in the content distribution chain provides clients a set of analytics.

http://www.syndicateiq.com/

FeedBurner - FeedBurner offers a full range of services to help you build awareness, track circulation, and implement revenue-generating programs in your feed(s).

http://www.feedburner.com

Each individual using RSS needs to make a decision of the extent and importance of the analytics they require. Realizing that any system they employ is not going to be perfect.


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