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Secrets to Creating Great Headlines
by: Catherine Franz
By Catherine Franz

Great! You finished your piece and now need a headline.
Usually headlines are less than ten words and need to be
expressed in short, expressive, active words. This provides
quick focus and pull in. By waiting until you know what you
are ending up with, it will save you time. You can give a
temporary headline while drafting.

If you have a good lead paragraph, you will find the
headline. If you want to intrigue or hook your readers, look
at the significant points instead. Which idea or thought can
you use as that hook.

Here are some tips on how to write that headline:

* Grab a highlighter and underline the nouns and key words
in your lead paragraph.

* From the key words, imagine yourself composing a
telegram, and each word is costing you $10. Avoid articles
-- A, An, The -- and prepositions -- On, Under, Beside, etc.

* Substitute simple but effective synonyms to keywords. Say
"polls" instead of "elections" or "go on" instead of
"continue."

* Write headlines that are simple and easy to read. Don't
use heavy words. Use words that are short and familiar.

* Directly give your story's main idea at the beginning of
your headline.

* Try and working in the main benefit the reader gets for
reading further. Also, add another benefit in the lead
paragraph, to keep them moving forward.

* Use dynamic and powerful words. Not what you think is
powerful but what you reader is going to think as powerful.

* Always be specific and avoid generalities. "Do this and
you will get this" needs to be specific to be believable.
Provide examples or statistics. Give the result that is
believable to the reader.

* Only use a person’s name in the headline if they are well
known. Provide a link to where someone can find out more
about this person.

* Repeating key words, using weak verbs such as a, an, is,
are, or starting the line with a verb is not recommended.

* If you have to use abbreviations, do so only when the
abbreviation is commonly known to your main target market.
Create a footnote for a definition or place the
abbreviations in parentheses.

* Use numbers only if important and write them in figures
-- use B for billion and M for million.

* Even if your statistics are out standing you might night
want to state them. If they are too unbelievable, people
will not buy.

These thirteen tips are not all inclusive to all the tips
and techniques you can use to create headlines. When I
wrote these I wanted to convey some suggestions for the
frequent mistakes I see made or unique recommendations that
will get your headline noticed quickly and build curiosity.



About The Author:

Catherine Franz, business and writing coach, resides in Virginia and is a syndicated columnist, radio producer, International speaker, and author. Ezines and other articles: http://www.abundancecenter.com
http://abundance.blogs.com

This article is free for republishing
Catherine Franz, a veteran entrepreneur and CEO of Eagle

Communications, resides in Virginia and is a syndicated

columnist, radio host, speaker, and master business coach.

http://www.abundancecenter.com
blog: http://abundance.blogs.com/

 


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 Effective Resume Writing
 by: Dave Lympany

A lot of places around the world call it A Curriculum Vitae, in North America, it's a Résumé. This is definitely one of the most important tools that any jobseeker has at their disposal. You may be THE best candidate for a particular job by a long way, however, if you don't make it to the interview stages the company will never know.

Many companies (especially the larger corporations) will use computer software to "read" all the résumé’s and reject any that don't fit a particular template. This may seem unfair, but it's cost effective.

So, for some jobs you have to beat the computer and still read well enough for someone who may not have any knowledge of the position you are applying for. It is definitely worthwhile to adapt your resume for the position that is advertised. There may well be some of the "buzz" words the "filter" is looking for mentioned in the job description.

It is very important that you can substantiate all the claims you make, preferably with physical examples or letters. This will be essential in any in interview situation.

There is now a wealth of information available online, from books, local employment offices and with professional writing agencies. You can also access other people’s résumé’s that are posted online which will give some great ideas for style and content.

Professional writers may seem the answer, but, all the research I have done seems to lean away from them. I have never used one and feel that it will give a good impression if you have written it yourself (this will display literacy). Apparently, if they are professionally written, they are easy to spot; however, they may be worth the expense if you are stuck. You can always "customise" what has been written to make it your own work.

In my case, I had been in the military since I left school and had never written a resume or had an interview. I spent a lot of time writing, copying other people’s styles and changing things. I didn't realise how difficult it is to catch up on 16 years - I'll never allow mine to go out of date again! I found the hardest part was to actually start writing. The best advice I was given was to just write anything that you can think of and it will soon start to flow. With modern word processors it's relatively quick and easy to cut and paste so you can keep on changing it until you are happy. More detailed information can be found at http://www.onestopimmigration-canada.com/resume.html

Good Luck!!!!!


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