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Writing for the Gaming Industry
by: Melissa K. Brewer

Several months ago, I worked on an interesting project for a client looking to break into writing music for the video game industry. As the project progressed, I found myself fascinated with the art of interactive entertainment, and began to take "side notes" on what it takes to write for the gaming industry. I made a host of wonderful contacts and learned a great deal about how tough --- and rewarding -- it can be to become a part of the development of some of the most mainstream and high-tech forms of entertainment today. (One out of every three American households has a video game system and the fastest growing market for video games is in Europe. ) There are also many opportunities for freelancers to "break in" to the gaming industry through offline and "lower-tech" mediums.

Honing Your Skills: What It Takes to Make It

A common misconception about working within the video game industry is that workers are usually young, immature, and inexperienced. While this may have been true in the early days of Nintendo, the technology, interactivity, and the average age of "gamers" (the people that play the games) have matured at an incredible rate. The Playstation 2 has a host of games that are rated "M" for mature; the target demographic for these games are men -- and women -- over the age of 17. As gamers age, the complexity of both the plot and the theatric elements tend to resemble short skits along the lines of "Godfather," leaving the days of Super Mario Brothers long lost in the dust.

One skill that is crucial, besides writing ability, to success in the game industry is passion. If you don't enjoy games or are unfamiliar with the latest technology, then you'll find the gaming world unfriendly. If you want to learn more about video games, buy or rent a console and a few game magazines. Don't try to break into this industry if you're simply looking for work; most video game writers take the jobs , first and foremost, because they enjoy the work. A beginner's pay is, at best, enough to pay some bills. The "real money" comes with success and hard work , i.e. LATER!

Fantasy writers, science fiction writers, and scriptwriters all have an advantage in the gaming industry. Writers play many different roles in video game development, including:

  • Plot, Setting, and Character Development: Writers typically write the setting, character sketches, and general plot based on the game developer's idea. Many science fiction and fantasy writers have found success in video game development because of their ability to create new and complex worlds. Every word in the development of games should be chosen carefully and specifically. In-depth description is crucial for game designers -- writers need to be able to describe every element to allow the graphic designers be able to portray them accurately. In addition, the game manual should be able to guide the reader through the "How -to's" as well as the plot. The manual typically is created by the initial development writer.

  • Storyboards and Scripts: Depending on the game type, most have "cinematic" sequences that move the game along as the player progresses. ?A typical storyboard includes a rough sketch of each screen or level (done by the graphics department).?. (How will they look, act, move, and sound?? What, if any, interaction will each character have with other characters in the world?)?A brief explanation of every action should appear on each panel of the storyboard.

If this all sounds like Greek to you, you can find out more about the video game-making process at: http://www.howstuffworks.com/3do2.htm

For how-to's on writing storyboards and scripts for games, an absolutely essential resource is Paul Garrand`s Writing for Multimedia and the Web, available at bookstores, and of course, Amazon.com.

Getting Started, Getting Connected

Most game writers don't simply "jump into" the field without industry experience. Many of them start out as fans that write ABOUT the game industry. You'll want to network as much as possible with the game development field -- you can do this by finding out about trade shows and association meetings. "I cannot stress how important it is to go to these and network! Bring samples of your work and collect as many business cards as possible!" says Sarah Stocker, a full-time writer for Stormfront Studios. Be sure to follow up with work samples and thank you letters. She also notes that smaller publishing houses are more receptive to newcomers; it is important to keep in touch. (http://www.Gamasutra.com is a resource that lists trade events)

Many writers start "small" in their quest for work, usually by writing articles and reviews for gaming-related publications. Most game magazines hire freelancers for reviews of games and expect thoughtful, knowledgeable reviews. Normally reviewers are asked to send in a sample game review. You should treat video game magazines as you would any other magazine; get a copy and study what they publish! (Did I mention that video game reviewers normally get scores of FREE games -- they make great presents!)

Video game reviews normally take up at least one page. (If the game is good, if not, then reviewers don`t bother!) and include: Game Name, System, Developer and Publisher, Release Date, Age Rating (ESRB, RASC, SEGA)Overview, Plusses , Minuses, Graphics, Play Control, Game Design, Satisfaction, Challenge qoutient, Sound, Originality, Replay Value, Overall review score

You can find writer's guidelines through Writer's Digest or by performing web searches for "Video Game Magazines". (Web searches are more up-to-date and will yield better results!)

Many writers also break into video game writing through writing game guides and RPG books. (Remember Dungeons and Dragons?) Burning Void has an excellent page about writing for role playing game markets and many resources to help writers find a niche in the RPG Industry.

What it's Like to Freelance Write for the RPG Industry http://www.burningvoid.com/users/heather/roleplaying/resources.html

Getting the Job

Many small video game publishers and PC game publishers actually post their writer's guidelines on their website and typically require a sample script with character development. (Usually 8-15 pages long -- by the time you get to this point, you'll want to be sure you're serious. A well-crafted script reads like a story and the characters are easy to visualize.) While small game publishers are more open to newcomers, they also tend to be unable to pay up-front -- which means royalties, or a lack thereof, for writers. Of course, the experience is valuable, and you'll have a game to pass on to your nieces and nephews with your name in the credits! You'll also have something to put on your resume when you apply for a writing job at a "big" game development company.

Competition is stiff, but with experience often comes success, and you can have a lot of fun along the way if you decide to give it a try!

Here are a few places that post video game writing jobs regularly:

Help Wanted at Game Developers. net http://www.gamedev.net/community/forums/forum.asp?forum_id=8

Game Jobs http://www.gamejobs.com/classic/

Database of Game Development Companies (US & UK) http://www.dperry.com/comp-dir.htm

Add yourself to the RPG Industry Directory http://www.rpg.net/directory/index.phtml?Add=1

Good luck and good game -writing! Many thanks to Sarah Stocker of Stormfront Studios and the PR Department at Sony of North America for their help with this article.

About The Author

Melissa Brewer is a full-time freelance writer and author of The Writer's Online Survival Guide, available at http://www.webwritingbuzz.com. She hosts a website for professional freelance writers and she publishes a free weekly newsletter, The Web Writing Buzz, featuring articles on freelancing, writing jobs and publishing news from around the web.
mysmys@comcast.net

This article was posted on May 6, 2002

 



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Steps to Publishing Success
 by: Zaak O'Conan

Even if your best friend owns a top publishing company, giving you an immediate "in," this does not guarantee publishing success.

First, you have to write a quality book that has a clear target audience. And your book must answer a common problem or need that audience shares. Then you have to develop a marketing plan, and stick to it for at least two years.

Let's begin with the process that should commence before you write your first word. Begin by reading A LOT. Read both books you passionately love and books you can't seem to make it past page five. Then figure out what the author did in the book you loved, and what was wrong with in the book you couldn't finish. Write down these points so they are crystal clear to you. Read other people's books for inspiration and to discover what you should avoid as a writer.

The next step is to plan out your book. Narrow down your subject, and then divide it into chapters. Each chapter should address a specific aspect of the problem your book is going to solve. In each chapter, break the specific aspect down into several parts. This will help your readers take in your information a bit at a time instead of overwhelming them with every bit of information clogging up the pages until they feel like they're about to go blind. It's not quite spoon-feeding the information to your readers, but it's close.

The next two steps are obvious. Write your book and then revise it. And then revise it again. And perhaps again. Of course, writing is extremely hard, and writing a book can seem like an impossible task. There are many books out there that give you guidelines to help you become familiar - and even love - the process of writing and revision. Find a number of books about writing. Better yet, find a number of books about writing the specific type of book you aspire to write. These can serve as roadmaps on your writing journey.

Once you've written your ebook and revised it at least twice, show it to someone else whose opinion you respect. If you're lucky enough to know a good editor, see if you have something to barter for him or her to go through your manuscript. Or join a writing group and let the other members critique your work.

Then take all these ideas from other people, and revise your manuscript one last time. And then stop! Put down that pen! Get your hands off the keyboard!

One of the most important steps to actually producing a book is to know when to stop writing and tinkering with it.

You've finally written your ebook! Pop open the bubbly! Give yourself a night out on the town!

Okay, now that this necessary celebration is out of your system, what do you do next?

How to turn your ebook into Profits

Ebooks are a revolutionary way to publish your book without incurring the costs of print production. All you need is a relevant and targeted subject and some inexpensive software, and you can transform your manuscript into a book.

The problem, in terms of actually seeing any profits from your ebook, is that the market is overwhelmed with ebooks, and many of them are not worth the time it takes to download them. Just because the ability exists to easily produce an ebook, doesn't make it good writing.

Make sure your book does not simply rehash old material. You will injure your credibility as an author by claiming to offer valuable new insights and disappointing your audience with material they've read a zillion times before. So spend enough time writing and revising your book to make sure it's of the highest quality and presents the most current information. A good book will eventually sell itself; false claims about your book will make it extremely difficult to sell any future books you may write.

Assuming you have determined that you do indeed have a quality product that answers some question or need of your target audience with NEW information, how do you know how much to charge for it? Rule number 1: Set a price for your book equal to its value. An under-priced book will only give the impression that your book isn't worth very much.

To figure out a fair price, estimate how much time you put into creating it and how difficult it was to transform the necessary information into understandable and engaging writing. Figure out how much your time and effort is worth, and then price it accordingly. The goal is for you to be adequately compensated for your talent, your time, and your effort.

Once you've figured out a price that is high enough to convey the value of the book, but not so high as to be out of the reach of your target audience's mean budget, then it's time to offer it for sale on your website. To attract sales, you will need to develop a promotional campaign, particularly if you are an unknown author.

There are multitudes of books about self-promotion that will guide you in your efforts. Choose a plan that is both creative and professional. Learn how to write a catchy yet informative press release, and send copies of your ebook to sites that specialize in ebook reviews.

Learn how to write powerful sales copy, or hire someone to write it for you. This is an essential. You absolutely need excellent sales copy to sell your book. Make sure the copy includes all the reasons your target audience needs your book, and the benefits they will derive from buying it.

Use graphics in your promotional materials. Beautiful graphics have the power to instantly convey the quality and value of your ebook. Graphics can also convey the amount of valuable information the book contains, and your careful attention to detail. Professional graphics sell professional books. They reassure the customer that the product is what it claims to be.

Consider excerpting chapters for articles. You can offer these tidbits for free on your website as a sort of demo of your book. Include an order form for your ebook at the end of the excerpted articles.

Finally, when you set-up your download link, make sure to simplify the process. It's a good idea to offer a few bonuses that make your book even more enticing to purchase, but make sure the bonuses are valuable and high quality. Too many bonuses that are basically a load of useless stuff will compromise the impression your audience has of your ebook. The goal is to convey to your audience that they are getting a quality product for a good deal. That means applying restraint, especially when it comes to adding bonus items. Too much free stuff offered diminishes your credibility.

Make sure your book is a quality product. Make sure it is relevant and current. Develop an effective marketing plan that includes excellent sales copy and excerpted articles. Then offer your book for sale, and wait for your audience to discover you!



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