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Sticks, Stones and Lawyers
by: Jean Fritz

“But how can you say, 'It was only talk, so no harm was done?' Were this true, then your prayers, and your words of kindness, would be a waste of breath.”
- Nachman of Bratslav

Defamation ... slander ... libel. It doesn’t take a rabbinic scholar to tell you that words have the power to wound, to destroy lives, careers, and legacies. Any writer dealing in non-fiction narrative, biography or autobiography needs to be aware of his or her legal responsibility in disseminating information about someone, living or dead, celebrity or common person. Even if the perceptions recorded are accurate, writers still need to protect their interests in the event of a libel suit.

The legal definition of libel is: “the publication and distribution of false information regarding an individual which is defamatory in nature, and has been published and distributed with malicious intent.” Subjects covered under the libel laws include allegations of criminal behavior, sexual or moral inappropriateness, or any allusions to a person’s competency (or lack thereof) in their profession.

TRUTH AS DEFENSE:

The key words contained in this definition are “false information.” If a writer can establish that the information they have written and published is true, then they have made their case.

But “truth” is not necessarily an absolute, and there are steps every writer must take in order to get an audience – or a judge – to see things their way.

SOURCES:

The first is to have impeccable sources of information. Yes, everyone is flawed, but some flaws create larger credibility gaps than others. For example, Juanita Broderick’s story of being raped by Bill Clinton was undamaged by her “flaw” of being involved at the time with another man while still married. The weight of her capacity as a successful businesswoman who was well-grounded gave her an air of veracity. On the other hand, the publishing house which released – and soon retracted – the book, Fortunate Son, had depended heavily on the testimony of a drug user / dealer to support claims of President Bush’s cocaine use. Drug dealers and users are known to be less than credible, and with no corroborating evidence, the story was built on very shaky ground.

EVIDENCE:

The second step is to verify all information with some sort of corroborating evidence. Public records, receipts, time cards, or any written evidence that comes from a source with “no horse in the race,” so to speak, are good backups for information received from a source. But take a lesson from Dan Rather, and be certain that any documentation has not been corrupted. At the very least, have more than one piece of evidence to support any allegations.

CONTEXT:

Finally, be sure you are accurate in describing the context of the behavior you are alleging. Recently, a judge successfully sued a television news team for libel. The reporter’s editorial slant was that this judge was soft on crime, and had little empathy for victims. The judge did not refute the truth of the cases reviewed; however, he stated that the cases described in their news stories were aberrations, and that an overview of all the cases adjudicated in his courtroom would present a more accurate picture of his judgments and behavior. Everyone can have a bad day, and everyone makes poor decisions at some time. Playing the “gotcha” game can only damage your credibility as a writer, and could possibly cost you more than your reputation.

“CELEBRITY” DOESN’T EQUAL “TARGET”

Public figures face the reality that they have fewer rights to privacy than an ordinary person. This doesn’t exempt writers from doing their “due diligence” if a celebrity is their chosen topic. A good writer would never depend solely on the marketing fluff spun by a celebrity’s publicist, but neither should they depend solely on information from the hairdresser, housekeeper, or gardener’s cousin. Once again, good sources make a good story, and also protect the writer from legal action.

Any time your story involves real people, scan it for libel potential. The following checklist, used by one publishing house as a safeguard for its authors, is a good start:

Does the material identify a person (living or dead) or an entity?

  1. This material does not need to actually name names – any behavior or description that makes clear to the reader the identity of the person or entity is potentially a problem.

Is any identified person dead?

  1. These depictions need to be as accurate as they would be if the individual were alive. The person’s estate can bring suit against a writer.

Is the person identified:

  1. A private person?
  2. A public person or celebrity?
  3. A political person?

Would the material negatively influence a reasonable reader's opinion of the person or entity identified? Would it reflect badly on the character of the person or entity?

Could it harm the reputation or diminish the esteem, respect, or good will in which the person or entity's relevant community holds him, her, or it?

Is defamatory information in the form of:

  • An explicit statement,
  • An insinuation,
  • A sarcastic statement,
  • A parody or cartoon,
  • An opinion that implies that there are defamatory facts underlying it even if not stated, or
  • Something else?

Is the statement or other material true? Do you have documentation that would satisfy a court of law?

Is the statement or other material a fair report of an official or public record or proceeding?.

Is the statement or other material an expression of opinion and not an assertion of fact? Has this been made obvious to the reader?

Does the statement or other material constitute a comment or opinion on a matter of public concern? For example, does it relate to public health or safety, or expenditures of public funds?

Would an opinion be construed as an actual fact?

Does the opinion merely express dislike, or does it hint at negative behaviors or characteristics?

Has the subject of the statement or image has given consent to the material? Have you made an attempt to get their point of view?

The more “yes” answers to these questions, the greater the likelihood of a libel lawsuit. As a writer, it’s your responsibility to monitor the information you release. Settling a score through your writing may give you momentary pleasure, but the cost may be tremendous.

About The Author

The author owns JMT Publications, a small subsidy publishing house, and also contracts in the areas of editing, copywriting and proofreading. She can be contacted via the JMT Publications website (http://jmtpubs.tripod.com).

jeantype@excite.com

This article was posted on April 13, 2005

 



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Steps to Publishing Success
 by: Zaak O'Conan

Even if your best friend owns a top publishing company, giving you an immediate "in," this does not guarantee publishing success.

First, you have to write a quality book that has a clear target audience. And your book must answer a common problem or need that audience shares. Then you have to develop a marketing plan, and stick to it for at least two years.

Let's begin with the process that should commence before you write your first word. Begin by reading A LOT. Read both books you passionately love and books you can't seem to make it past page five. Then figure out what the author did in the book you loved, and what was wrong with in the book you couldn't finish. Write down these points so they are crystal clear to you. Read other people's books for inspiration and to discover what you should avoid as a writer.

The next step is to plan out your book. Narrow down your subject, and then divide it into chapters. Each chapter should address a specific aspect of the problem your book is going to solve. In each chapter, break the specific aspect down into several parts. This will help your readers take in your information a bit at a time instead of overwhelming them with every bit of information clogging up the pages until they feel like they're about to go blind. It's not quite spoon-feeding the information to your readers, but it's close.

The next two steps are obvious. Write your book and then revise it. And then revise it again. And perhaps again. Of course, writing is extremely hard, and writing a book can seem like an impossible task. There are many books out there that give you guidelines to help you become familiar - and even love - the process of writing and revision. Find a number of books about writing. Better yet, find a number of books about writing the specific type of book you aspire to write. These can serve as roadmaps on your writing journey.

Once you've written your ebook and revised it at least twice, show it to someone else whose opinion you respect. If you're lucky enough to know a good editor, see if you have something to barter for him or her to go through your manuscript. Or join a writing group and let the other members critique your work.

Then take all these ideas from other people, and revise your manuscript one last time. And then stop! Put down that pen! Get your hands off the keyboard!

One of the most important steps to actually producing a book is to know when to stop writing and tinkering with it.

You've finally written your ebook! Pop open the bubbly! Give yourself a night out on the town!

Okay, now that this necessary celebration is out of your system, what do you do next?

How to turn your ebook into Profits

Ebooks are a revolutionary way to publish your book without incurring the costs of print production. All you need is a relevant and targeted subject and some inexpensive software, and you can transform your manuscript into a book.

The problem, in terms of actually seeing any profits from your ebook, is that the market is overwhelmed with ebooks, and many of them are not worth the time it takes to download them. Just because the ability exists to easily produce an ebook, doesn't make it good writing.

Make sure your book does not simply rehash old material. You will injure your credibility as an author by claiming to offer valuable new insights and disappointing your audience with material they've read a zillion times before. So spend enough time writing and revising your book to make sure it's of the highest quality and presents the most current information. A good book will eventually sell itself; false claims about your book will make it extremely difficult to sell any future books you may write.

Assuming you have determined that you do indeed have a quality product that answers some question or need of your target audience with NEW information, how do you know how much to charge for it? Rule number 1: Set a price for your book equal to its value. An under-priced book will only give the impression that your book isn't worth very much.

To figure out a fair price, estimate how much time you put into creating it and how difficult it was to transform the necessary information into understandable and engaging writing. Figure out how much your time and effort is worth, and then price it accordingly. The goal is for you to be adequately compensated for your talent, your time, and your effort.

Once you've figured out a price that is high enough to convey the value of the book, but not so high as to be out of the reach of your target audience's mean budget, then it's time to offer it for sale on your website. To attract sales, you will need to develop a promotional campaign, particularly if you are an unknown author.

There are multitudes of books about self-promotion that will guide you in your efforts. Choose a plan that is both creative and professional. Learn how to write a catchy yet informative press release, and send copies of your ebook to sites that specialize in ebook reviews.

Learn how to write powerful sales copy, or hire someone to write it for you. This is an essential. You absolutely need excellent sales copy to sell your book. Make sure the copy includes all the reasons your target audience needs your book, and the benefits they will derive from buying it.

Use graphics in your promotional materials. Beautiful graphics have the power to instantly convey the quality and value of your ebook. Graphics can also convey the amount of valuable information the book contains, and your careful attention to detail. Professional graphics sell professional books. They reassure the customer that the product is what it claims to be.

Consider excerpting chapters for articles. You can offer these tidbits for free on your website as a sort of demo of your book. Include an order form for your ebook at the end of the excerpted articles.

Finally, when you set-up your download link, make sure to simplify the process. It's a good idea to offer a few bonuses that make your book even more enticing to purchase, but make sure the bonuses are valuable and high quality. Too many bonuses that are basically a load of useless stuff will compromise the impression your audience has of your ebook. The goal is to convey to your audience that they are getting a quality product for a good deal. That means applying restraint, especially when it comes to adding bonus items. Too much free stuff offered diminishes your credibility.

Make sure your book is a quality product. Make sure it is relevant and current. Develop an effective marketing plan that includes excellent sales copy and excerpted articles. Then offer your book for sale, and wait for your audience to discover you!



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