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Freelance Writing on the Internet
by: Mridu Khullar

So, you’ve decided to take up a career in freelance writing. You’ve hooked up the computer, installed the printer, and learnt the nitty-gritty of your word processor. You’ve maybe even been published a couple of times. You’re all set to conquer the world of publishing. But wait. Do you know all the options available to you?

We’ve compiled a list of all the jobs a freelance writer can find on the Internet to keep the cash inflow steady:

Magazines

Most of the freelance writing industry focuses on magazines, so let’s start there. You’ll find magazines on every topic imaginable. From teen issues to running, you’ll find at least one magazine to fit your interests. But while magazine publishing is huge and widespread, don’t try to get published everywhere at once. Find a few niche topics and start your way up from there. As your expertise and interests grow, branch out to other magazines as well. Topics most writers start out with include health and nutrition, computers, parenting, teens, relationships, disability, travel, etc.

Fillers in Magazines and Newspapers

Not all writers make it to the cover pages of magazines. At least not at first. In the beginning, you might just have to make do with fillers. And they pay as much as they’re fun to do. Jokes, opinion pieces, short lists, news items and other short pieces are termed fillers. Editors are always on the lookout for good fillers, so you stand a good chance of breaking through.

Greeting Cards

With e-cards, paper greeting cards seem to have taken a backseat. Nevertheless, the sale of paper cards is still ongoing and they are still preferred when it comes to special occasions. Despite popular myths, greeting card markets are not as easy to break into as they seem, can take a long time to respond and an even longer time to get your card into print. The upside is that greeting card markets pay extremely well for short writing. What’s more, though limited, opportunities exist for e-card writers too. So when you need to take a break from the regular work, dip your fingers into the greeting card pool

Doormats, Magnets, Bumper Stickers, T-shirts, etc

If you’ve wondered how those words made it to t-shirts, stickers, doormats and magnets, think no more. Freelance writers are often required to write the slogans for such material and are paid quite well for it. If you have the ability to coin a catchy or humorous one-liner, this could be your shot to riches. You won’t get a byline, and certainly no fame, but you could be earning as much as $50 per word!

Posters

They’re up in your room, you’ve seen them in your friend’s office, and you often find a funny one at the fast-food place down the street. Someone must have written them. Why not you? A lot of companies sell posters and generate handsome sales from them. In fact, writers of posters are usually paid in royalties, that is, a percentage of each poster sold. So, instead of being paid one-time, you’ll be paid over and over again for something you wrote years ago.

Resumes

Practically every one needs a resume (yes, even us freelance writers). Some people write them up themselves, some prefer to take the help of professionals. Write up a resume for a friend or two at work (even if she doesn’t need one!) as samples and respond to advertisements and calls for resume writers. Keep in mind though that resume writing isn’t your regular every day writing. You’re not supposed to decorate the page with flowery prose or funny anecdotes. You need to be professional, crisp and attention-grabbing. Practice with a few fake ones, and you’ll soon be on your way.

Advertising

Advertisers need writers, commonly known as copywriters. They’re the flesh and blood of the campaign. Getting into advertising can be a tricky business, but with a few credentials and a polished resume, you’ll have no trouble at all showcasing your talent to the world. If you are indeed good at what you do, advertisers will line up to get you to work for them. If you prefer not to work for someone, you could set up your own copywriting business and promote it to get clients.

Website Copy

With the Internet revolution finally having realized in its full form, small and big companies alike are looking for writers to write content for their websites. Not only do these companies pay well, but they also give the writer a much-desired break. If you’ve written website copy, you’ll have no trouble finding more assignments of the same kind. Simply guide the prospective client to the website and he’ll know what kind of work he can expect from you. Aim for start-up companies at first. They’ll usually hand over the whole work to you and you can make a great portfolio.

E-books

E-books are not here to replace print books. They’re here to provide an alternative resource for distribution. However, as opposed to print books, e-books are short, contain lots of web links and usually provide answers to a customer’s immediate needs. They can be downloaded off the Internet in seconds, and you can profit from a single e-book long after you’ve written it. Don’t get fooled though-- writing e-books takes just as much time and dedication as writing print ones. It’s only the mode of delivery that’s different.

E-zines

Online newsletters, or e-zines as they are frequently called, are becoming the rage of the publishing industry. Many of these e-zines are paying markets and run regular features and columns. Many of them have associated website,s too. While the pay in this market is less, you’ll be writing shorter articles in much less time.

Newspapers

Generally, when we think of newspapers, we think news. But newspapers hold a lot more information than that. With regular columns, reviews and updates, latest findings, and point-of-view articles, newspapers are the writer’s best bet. And if you’ve gained entry into one section of the newspaper, the other sections of writing open up to you automatically. Though slow on the income, getting published in your local daily is still a major ego-booster!

Newsletters

There are many households and small companies that publish newsletters. And all the more are springing up each day. These newsletters are a great way to break into freelancing and gather clips. Their requirements are not as tough to meet as those of magazines and most editors are quite quick in their response times. To add to that, some newsletters also pay quite well, sometimes almost as much as small magazines.

Ghostwriting

If it’s the fame you’re after, you won’t get it here. But you can earn a decent amount of money ghostwriting memoirs, books or even articles for people who don’t want to or can’t write themselves. Ghostwriters are quite in demand today with more and more people trying to preserve their family history by getting memoirs or biographies written. However, apart from the money, there’s nothing else. You don’t get the credit, the fame or sometimes, even the byline.

The prospects for writers today are immense provided you’re ready to experiment in different areas. The Internet has made it easier than ever to find writing assignments not only in your own country, but around the world. A simple e-mail is all it takes to apply for a job and send in the assignment.

It’s easy for a freelance writer to get stuck doing the same old thing over and over. It’s not only fun, but sometimes necessary to introduce a little spice into your writing routine. If you’ve been writing articles all your life, try doing some greeting card writing instead. If the money is slow, and you could really use some extra money, apply for a resume writer job. If the book manuscripts are lying unsold, try selling short stories for a change.

With a little variation now and then, you’ll not only find your income shooting up, but also your inspiration. So next time you find yourself waiting for word on that manuscript, send out a few short pieces instead. It’ll definitely be worth the effort.

About The Author

Mridu Khullar is the editor-in-chief of www.WritersCrossing.com, a free online magazine for writers. Sign up for the free weekly newsletter to get a complimentary e-book with 400+ paying markets. Also check out her e-book, "Knock Their Socks Off! A Freelance Writer's Guide to Query Letters That Sell," available at http://www.writerscrossing.com/queries.html

This article was posted on January 22, 2005

 



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Steps to Publishing Success
 by: Zaak O'Conan

Even if your best friend owns a top publishing company, giving you an immediate "in," this does not guarantee publishing success.

First, you have to write a quality book that has a clear target audience. And your book must answer a common problem or need that audience shares. Then you have to develop a marketing plan, and stick to it for at least two years.

Let's begin with the process that should commence before you write your first word. Begin by reading A LOT. Read both books you passionately love and books you can't seem to make it past page five. Then figure out what the author did in the book you loved, and what was wrong with in the book you couldn't finish. Write down these points so they are crystal clear to you. Read other people's books for inspiration and to discover what you should avoid as a writer.

The next step is to plan out your book. Narrow down your subject, and then divide it into chapters. Each chapter should address a specific aspect of the problem your book is going to solve. In each chapter, break the specific aspect down into several parts. This will help your readers take in your information a bit at a time instead of overwhelming them with every bit of information clogging up the pages until they feel like they're about to go blind. It's not quite spoon-feeding the information to your readers, but it's close.

The next two steps are obvious. Write your book and then revise it. And then revise it again. And perhaps again. Of course, writing is extremely hard, and writing a book can seem like an impossible task. There are many books out there that give you guidelines to help you become familiar - and even love - the process of writing and revision. Find a number of books about writing. Better yet, find a number of books about writing the specific type of book you aspire to write. These can serve as roadmaps on your writing journey.

Once you've written your ebook and revised it at least twice, show it to someone else whose opinion you respect. If you're lucky enough to know a good editor, see if you have something to barter for him or her to go through your manuscript. Or join a writing group and let the other members critique your work.

Then take all these ideas from other people, and revise your manuscript one last time. And then stop! Put down that pen! Get your hands off the keyboard!

One of the most important steps to actually producing a book is to know when to stop writing and tinkering with it.

You've finally written your ebook! Pop open the bubbly! Give yourself a night out on the town!

Okay, now that this necessary celebration is out of your system, what do you do next?

How to turn your ebook into Profits

Ebooks are a revolutionary way to publish your book without incurring the costs of print production. All you need is a relevant and targeted subject and some inexpensive software, and you can transform your manuscript into a book.

The problem, in terms of actually seeing any profits from your ebook, is that the market is overwhelmed with ebooks, and many of them are not worth the time it takes to download them. Just because the ability exists to easily produce an ebook, doesn't make it good writing.

Make sure your book does not simply rehash old material. You will injure your credibility as an author by claiming to offer valuable new insights and disappointing your audience with material they've read a zillion times before. So spend enough time writing and revising your book to make sure it's of the highest quality and presents the most current information. A good book will eventually sell itself; false claims about your book will make it extremely difficult to sell any future books you may write.

Assuming you have determined that you do indeed have a quality product that answers some question or need of your target audience with NEW information, how do you know how much to charge for it? Rule number 1: Set a price for your book equal to its value. An under-priced book will only give the impression that your book isn't worth very much.

To figure out a fair price, estimate how much time you put into creating it and how difficult it was to transform the necessary information into understandable and engaging writing. Figure out how much your time and effort is worth, and then price it accordingly. The goal is for you to be adequately compensated for your talent, your time, and your effort.

Once you've figured out a price that is high enough to convey the value of the book, but not so high as to be out of the reach of your target audience's mean budget, then it's time to offer it for sale on your website. To attract sales, you will need to develop a promotional campaign, particularly if you are an unknown author.

There are multitudes of books about self-promotion that will guide you in your efforts. Choose a plan that is both creative and professional. Learn how to write a catchy yet informative press release, and send copies of your ebook to sites that specialize in ebook reviews.

Learn how to write powerful sales copy, or hire someone to write it for you. This is an essential. You absolutely need excellent sales copy to sell your book. Make sure the copy includes all the reasons your target audience needs your book, and the benefits they will derive from buying it.

Use graphics in your promotional materials. Beautiful graphics have the power to instantly convey the quality and value of your ebook. Graphics can also convey the amount of valuable information the book contains, and your careful attention to detail. Professional graphics sell professional books. They reassure the customer that the product is what it claims to be.

Consider excerpting chapters for articles. You can offer these tidbits for free on your website as a sort of demo of your book. Include an order form for your ebook at the end of the excerpted articles.

Finally, when you set-up your download link, make sure to simplify the process. It's a good idea to offer a few bonuses that make your book even more enticing to purchase, but make sure the bonuses are valuable and high quality. Too many bonuses that are basically a load of useless stuff will compromise the impression your audience has of your ebook. The goal is to convey to your audience that they are getting a quality product for a good deal. That means applying restraint, especially when it comes to adding bonus items. Too much free stuff offered diminishes your credibility.

Make sure your book is a quality product. Make sure it is relevant and current. Develop an effective marketing plan that includes excellent sales copy and excerpted articles. Then offer your book for sale, and wait for your audience to discover you!



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