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The Five Steps of E-Commerce

by: Lois S.

You set up a retail business, you advertise in your local newspaper, you get customers coming into your store, and you receive payment at the cash register. Create an online store, and...how do you get customers? How do you receive payment? The concept is the same, but the steps are different.

Step 1: Create your website

If you don�t have web design skills, you can hire a qualified web designer to create a website for you, or you can use an online site builder. Think of it as hiring an architect and an interior decorator compared to setting up shop in an existing store.

Using a web designer

With the services of a web designer, you can have a unique website template and website customized to your specific needs. A web development team can also add features such as Flash headers or any programming needed for your site. If your company image is critical, a custom-designed site that conveys the right professional image is a must.

Using an online site builder

An online site builder is the budget way to go. With site builder programs such as Site Studio, your website can be online within minutes. A step-by-step menu allows you to choose a layout and colors, and then add a site description, a logo, and content. Your template may not be unique, but your content will.

Step 2: Set up an e-commerce store

Your customers will browse at your website, select some items, and then pay for them. When you set up an e-commerce shopping cart, you�re providing a way for your customers to bring their purchases to the cash register. The program you choose will allow you to enter your products in the database and allow shoppers to choose products when they click on �Add to cart� or something similar.

Two well-known shopping carts, osCommerce and Miva Merchant, both allow you to do these tasks:

Add, edit, and delete product categories and other information

Set tax rates and charge tax

Receive payment via numerous online and offline payment processing methods

Bill customers

And much more

osCommerce

osCommerce is an open source program. Store owners can set up their online stores using osCommerce with no costs involved. For small stores, it has all the features you need for an online store. Drawbacks of osCommerce are that customization is not easy, and online stores using osCommerce tend to look similar.

Miva Merchant

While Miva Merchant carries a price tag of $995, some web hosts offer Miva Merchant licenses with their hosting plans. If you choose Miva as your shopping cart, be sure to host your site with a host that provides Miva support. Its learning curve is steep, and it requires the support of people who know how to work with it.

With the price and the steep learning curve, you get more features, and you can customize the program more. Add-in modules can be bought that perform a number of tasks. In addition, a strong support community is available in the Miva user group forums.

Step 3: Get a merchant account and payment gateway

When customers arrive at the checkout counter, you need a way for their payments to be transferred from their credit card accounts to your bank account. The method you choose may depend on your sales volume.

For high-volume sales, an e-commerce merchant account plus a payment gateway will meet your needs. A merchant account provider authorizes the transfer of payments to your account, and a payment gateway transfers the information from your customers� financial institutions to yours.

Most merchant accounts have setup fees, transaction fees, monthly fees, and statement fees. The transaction fees are less than what you�d pay using a third party credit card processor such as PayPal. With all the fees, however, the overall cost is typically lower only if your monthly sales volume is over about a thousand dollars.

For medium and low volume sales, PayQuake and PayPal are viable options.

PayQuake

PayQuake offers three merchant account types to choose from. Although they all require payment gateways, the two smaller plans have no monthly minimums. You can upgrade to a higher or lower plan if your needs change.

PayPal

PayPal has become a household name. Customers can send payment through PayPal via credit card or via money that they transfer into their PayPal account. While the fees per transaction are higher than with merchant accounts, there are no setup or monthly fees, and you don�t need a payment gateway. You pay only when you have financial transactions.

Fore more details about these options, see WebSite Source Hosting Solutions: E-Commerce.

Step 4: Create a secure payment environment

A Secure Sockets Layer (SSL) certificate enables you to receive credit card information securely from your customers. When a payment page is using SSL data to encrypt data, a small image of a lock appears at the bottom right of the screen.

Some web hosts offer SSL certificates as part of their hosting packages. If your web host package doesn�t include SSL certificates, you can purchase one separately.

With PayPal, no SSL certificate is required.

Step 5: Generate traffic

Your products are on display in your newly designed store, your shopping cart is set up and ready to use, and you have everything in place to be able to receive payments securely. Now all you need are customers.

This is where marketing comes in.

Submit your site to search engines.

Advertise your site.

Keep your company name in front of your customers with a regular email newsletter.

Add more content to your website to keep it fresh.

Monitor your website traffic to see where it�s coming from and how you can increase traffic for key content areas.

For related information, see these pages:

Do-It-Yourself Search Engine Optimization

Promote Your Domain

About the author:
Lois S. is a Technical Executive Writer for http://www.websitesource.com and http://www.lowpricedomains.com with experience in the website hosting industry.

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Shop Safely - How to Protect Yourself When Shopping Online
by: Clive Chansa

Online shopping offers many benefits that you won�t find shopping in a brick and mortar store or by mail. The Internet is always open seven days a week and 24 hours a day. Internet-only deals and bargains can be numerous online. Shopping on the Internet is no less safe than shopping in a store or by mail. Keep the following tips in mind to help ensure that your online shopping experience is a safe one.

1. While Online Order Only On A Secure Server.

Use a secure browser and shop only at websites that offer encryption protection. A protected website will have one or more of these three features:

a) The small lock or key symbol at the bottom of your browser window;

b) An address that starts with https ("s" for "secure") instead of just http; and

c) A security warning box that pops up at the point of purchase.

Your browser should comply with industry security standards, such as Secure Sockets Layer (SSL). These standards scramble the purchase information you send over the Internet, helping to secure your transaction.

2. Pay The Safest Way.

Use a credit card or Debit Card with a safe online shopping guarantee. Look for a card with specific guarantees, like 100% coverage for any losses due to fraud when shopping on the Internet. Many companies offer an online shopping guarantee that ensures you will not be held responsible for any unauthorized charges made online, and some cards may provide additional warranty, return and/or purchase protection benefits.

3. Protect Your Privacy.

Look for and read a website's privacy and security policy. Stay clear of a website that either doesn't have one or does not guarantee your personal information will not be sold. This policy should disclose what information is being collected on the Web site and how that information is being used.

4. Know Who You're Dealing With.

Research your merchant. Look at the ratings consumers give them and stay clear of websites that either aren't listed or receive poor marks. Shop with companies you know. Anyone can set up shop online under almost any name. If you�re not familiar with a merchant, ask for a paper catalogue or brochure to get a better idea of their merchandise and services. Also, determine the company�s refund and return policies before you place your order. These should be posted on the company�s Web site.

5. Keep A Record.

Print out a copy of your order and confirmation number for your records. Reputable merchants will usually send you an email confirming your order. However a hard copy is always good to have in case your order is lost, deleted or not delivered as promised.

6. Guard Your Online Password.

Keep your password(s) private. Be creative when you establish a password, and never share your website passwords with anyone. Write them down and store them in a safe place. Avoid using a telephone number, birth date or a portion of your Social Security number. Instead, use a combination of numbers, letters and symbols. Do not use the same username and password at every website. Should your personal information be compromised, a thief won't get very far if you use different passwords and usernames on different websites.

7. Track Your Purchases.

Use only one credit card to shop with online. This helps keep track of your online purchases during the holidays, and will make it easier to spot purchases that are fraudulent. Look for a card that allows you to review transactions online as well -- you'll be more likely to notice a problem early on.

8. Keep Personal Information Private.

Don't enter more information at a merchant website than is absolutely necessary. There is usually no reason why you should have to supply information such as birth dates or Social Security numbers when making a purchase. Fill in only the bare essentials necessary to make your purchase. If you have children, teach them to check with you before giving out personal � or family � information online.

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