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YOU DON'T "SORT OF" WANT TO BUILD YOUR BUSINESS, DO YOU?
by: Judy Thompson
Copyright 2005 Judy Thompson

One of our local realtors recently mailed an attention-grabbing postcard, stating YOU DON’T “SORT OF” WANT TO SELL YOUR HOME---AND WE’RE NOT ABOUT TO “KIND OF” MARKET IT.

Duh --- how many online entrepreneurs do take that approach and only kind of market their business, as if they only sort of want to build it?

Our local realtor goes on to state that she will “spend the advertising dollars necessary to sell your home…”

Are you, as an entrepreneur, willing to spend the advertising dollars necessary to build your business?

What does the homeowner want to accomplish? He wants to sell the home quickly, easily, and for the most money possible!

What does your customer want? A customer wants a product or service that is convenient, easy to use, and worth what he paid for it.

What does your potential downline distributor want? The distributor wants a high-quality business that can be easily and economically promoted and at the same time, have the potential to make the most money possible!

Now, do you think that my local realtor is just kind of trying to sell real estate? No, you’d better believe that she is trying very hard to please the customer. Bottom line: if she pleases the customer, sells the property, and has produced a good relationship with her customer, she will receive referral business and --- make more money!

How many other businesses does my local realtor promote? Answer: none. Couldn’t you just imagine her working her real estate business fulltime, and then deciding that she also wants to sell insurance? No, she has focused on doing the best she can with real estate and now even has her broker’s license. Instead of diversifying into another kind of business in order to increase her income, she now has agents under her who help her increase her income.

What do we frequently see happen with internet entrepreneurs, and especially those involved in multi-level marketing (MLM)? They join a program that they would sort of like to succeed with, so they kind of market it. Since success requires more dedication than sort of and kind of will bring, the person turns to another program and halfheartedly works it, and so on. Its no wonder that most people do not find success with their internet marketing.

So, what should you, as an entrepreneur, do or not do?

Let’s look at a very important do NOT. Assuming that you have taken the time to select a worthwhile business, and not a money game or lottery, stay with that business. Most successful marketers recommend that you give a new business at least a year of serious effort before adding on anything new.

THINGS YOU SHOULD DO.

1. Learn much about a business before you consider joining it. For example, if you are considering a network marketing business, you should become familiar with the kind of compensation plan it has.
2. Learn about the company. What is the product line? Can you be sold on the products or service? How long has the company been in business? It needs to have been around for a minimum of two years or so to have much stability.
3. What kind of help will be available to you to help you build your business? This is very important.
4. After you join, take massive action to build your business. Be willing to advertise, learn all you can about your business, and teach what you know to others who join with you.

While those tips do not guarantee your success, they will help you increase your odds for success.


About the author:
Judy Thompson is an experienced network marketer. She is with a nutrition company that has an automated support system designed to help you achieve real success. For details, go to: http://automaticbuilder.com/333015895/?source=SYA905


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 Network Marketing Do's and Don'ts
 by: Nial Robbins

Why did you become a network marketer? Most people immediately respond, “for the money!” However, this is not the real reason.

No one subjects them to the hard work of building a business just for little pieces of paper with the faces of dead presidents. The truth is you work in order to obtain what those little pieces of paper can bring you.

The first thing you need to do is to find the reason WHY you are a network marketer. Is it the freedom to choose whatever you want to do whenever you want to do it? Maybe you are looking for a different lifestyle. If there is one thing that is critical to your network marketing success, this is it. If you don’t have a reason, there is no motivation to succeed.

A network marketing business is a teaching and coaching business. If you don’t like interaction with other people, a network marketing business probably is not for you. There’s a concept that most network marketers just can’t seem to get a handle on. You do not sponsor “reps,” you sponsor “people!”

If you have to find a reason why you are building your business, then doesn’t it stand to reason that other people will have to do the same thing? If that’s the case, then why is it that network marketers continually focus on how much money your prospect can earn?

There’s no way you are going to convince “Joe Sixpack,” to get out of his Lazyboy recliner unless you find out what his motivation is. Most network marketers literally pound in the amount of money Joe can earn. They bombard him with message after message about how “Successful Sam” has just purchased his 10th Porsche, refurnished his 25,000 square foot cottage and promise Joe that he can do the same!

Just how realistic is this approach? Joe isn’t stupid. He works long, hard hours at his job in order to provide for his family and truly believes that the best thing he can hope for is saving enough money by summer to pay for a camping trip. Then here you come, promising Joe that he can have everything that Sam has and he can have it if he will just sign that piece of paper making you his sponsor!

You will probably sponsor a few people that way, but if you are in business for the long haul you need to change your approach and do it fast.

The proper approach is so simple, but in your rush to sponsor another “rep” instead of helping another person, all too often you talk yourself into and straight out of sponsoring the Joes of the world.

God gave you two ears and one mouth and he did it for a reason. We are supposed to “listen” twice as much as we “speak.”

Instead of pouncing on Joe with the latest and greatest network marketing program of all time, find out what Joe wants and needs. Ask him questions, lots of questions. In fact, in your first meeting with Joe, don’t even mention your business! Yes, that’s what I said. Don’t even bring it up. Remove yourself from the super duper network marketing persona and spend time making a new friend.

Follow these recommendations and you are set to grow your business exponentially.

NOTE: You have full permission to reprint this article within your website or newsletter as long as you leave the article fully intact and include the "About The Author" resource box. Thanks! :-


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