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The MLM Revolving Door Syndrome

by: Linda J Bruton

In the 15+ years I've been involved with network marketing, the number of people who come and go never cease to amaze me! Sometimes it seems like a revolving door.

On the positive side, thousands of new people discover network marketing all the time. They have always wanted to start their own business and are attracted by the huge income potential of MLM. Or they need a part-time source of income. Or, perhaps they've been caught up in the huge, never-ending layoffs and corporate downsizing that seem to be a permanent part of the new information-driven economy. They see network marketing as a way to escape the Rat Race forever!

Whatever the reason, they are entering this industry in droves. And that is good news for you and I!

On the negative side, however, most of these people flounder around for months, or even years, like a fish out of water, and never really discover how to make network marketing work for themselves. They buy into too much of the hype and half-truths that seem to proliferate in MLM advertising, expecting a large income in just a few months without much work or investment.

Unfortunately, some of us continue to promote this image of network marketing, even though we know it is completely untrue!

Perhaps that explains why so many newcomers believe that all they have to do to be successful is just send out a bunch of spammy emails and the money will come rolling in!

I've spent a lot of time and effort showing the newcomers in my downline the kind of work that is necessary for success. But all too often, these newcomers pay little attention to it. They've seen all the ads telling them that they don't have to do any work, that a certain program practically builds itself, or their upline will be giving them massive amounts of spillover.

They don't seem to understand that this is a business, not a chain letter game. And all too often, this is partly our fault. Some of us are so eager to sign up new distributors that we'll tell them anything.

So our MLM newcomer may run out and send out a few over-hyped, anonymous emails to a cheap list and then wait for the money to roll in.

When nothing happens, our unhappy newcomer then decides "the program doesn't work." (How many times have you received an MLM mailing with the words "This one really works" in the subject line? I get them all the time).

That starts our newcomer on a frustrating journey from one MLM program to another. They may join 5 or 6 all at once on the theory that at least one must work! They may sign up under a sponsor that promotes the "program of the month," and jump into everything new that comes out. Never does it enter their mind that "programs" neither work nor don't work!

What does or does not work is their personal success system. A good network marketer can earn a huge income in even the worst of programs, with the poorest compensation plans. But the best program in the world is not going to work for someone who doesn't understand how to be a successful network marketer and businessperson!

Some of these people finally do learn how to be successful. Usually it is only after wasting a lot of time and money. Unfortunately, most people finally quit in disgust and go out and give network marketing a bad name to their friends and family! And that makes it all the harder for the rest of us.

How many prospects have you talked to who tell you that their best friend "lost his shirt" in one of those "MLM pyramid scams?"

Contrary to popular belief, it takes training and education and investment to become a successful network marketer. No doctor was born with the knowledge of how to practice medicine. Nor was any successful network marketer born with the knowledge of successful recruiting and downline support.

Network marketing requires knowledge of effective marketing techniques, salesmanship, and basic business skills. If you are doing it online, it also requires computer and Internet skills, too.

On top of that, it requires the ability to work with people, the ability to follow a plan, discipline, and ongoing investment.

Fortunately, with the proper training, none of this is very difficult to learn. We hear a lot about "duplication" in this industry. And that is really all duplication is: learning effective techniques, using them, and teaching your downline to do exactly the same thing.

As professionals, it is essential that we pass that along to the downline we are building. I am tired of seeing so many newcomers pass through the revolving door. And I'm tired of hearing people refer to our business as a "pyramid scam."

Network marketing is a wonderful business. Almost anyone can learn to do it effectively and profitably if they are taught and if they have the desire.

It offers average people the means to a large income without a large initial investment. (But that doesn't mean it doesn't require investment). And it offers us the personal freedom and time to pursue other goals in life, unlike most corporate jobs.

This is the real message we should be sharing with prospects, not the hype that abounds online. We may sponsor a few less people. But I suspect that we won't be sponsoring so many people that are in and out of the revolving door giving our business a bad name.

About the author:
Linda Bruton has been a full-time network marketer for over 15 years. Be sure to visit her Network Marketing Tips weblog for weekly tips, tricks, secrets and resources for building a full-time MLM business
online.

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Network Marketing Do's and Don'ts
by: Nial Robbins

Why did you become a network marketer? Most people immediately respond, “for the money!” However, this is not the real reason.

No one subjects them to the hard work of building a business just for little pieces of paper with the faces of dead presidents. The truth is you work in order to obtain what those little pieces of paper can bring you.

The first thing you need to do is to find the reason WHY you are a network marketer. Is it the freedom to choose whatever you want to do whenever you want to do it? Maybe you are looking for a different lifestyle. If there is one thing that is critical to your network marketing success, this is it. If you don’t have a reason, there is no motivation to succeed.

A network marketing business is a teaching and coaching business. If you don’t like interaction with other people, a network marketing business probably is not for you. There’s a concept that most network marketers just can’t seem to get a handle on. You do not sponsor “reps,” you sponsor “people!”

If you have to find a reason why you are building your business, then doesn’t it stand to reason that other people will have to do the same thing? If that’s the case, then why is it that network marketers continually focus on how much money your prospect can earn?

There’s no way you are going to convince “Joe Sixpack,” to get out of his Lazyboy recliner unless you find out what his motivation is. Most network marketers literally pound in the amount of money Joe can earn. They bombard him with message after message about how “Successful Sam” has just purchased his 10th Porsche, refurnished his 25,000 square foot cottage and promise Joe that he can do the same!

Just how realistic is this approach? Joe isn’t stupid. He works long, hard hours at his job in order to provide for his family and truly believes that the best thing he can hope for is saving enough money by summer to pay for a camping trip. Then here you come, promising Joe that he can have everything that Sam has and he can have it if he will just sign that piece of paper making you his sponsor!

You will probably sponsor a few people that way, but if you are in business for the long haul you need to change your approach and do it fast.

The proper approach is so simple, but in your rush to sponsor another “rep” instead of helping another person, all too often you talk yourself into and straight out of sponsoring the Joes of the world.

God gave you two ears and one mouth and he did it for a reason. We are supposed to “listen” twice as much as we “speak.”

Instead of pouncing on Joe with the latest and greatest network marketing program of all time, find out what Joe wants and needs. Ask him questions, lots of questions. In fact, in your first meeting with Joe, don’t even mention your business! Yes, that’s what I said. Don’t even bring it up. Remove yourself from the super duper network marketing persona and spend time making a new friend.

Follow these recommendations and you are set to grow your business exponentially.

NOTE: You have full permission to reprint this article within your website or newsletter as long as you leave the article fully intact and include the "About The Author" resource box. Thanks! :-

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