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Relationships Are The Key To A Network Marketing Business
by: Kirk Bannerman
While it is true that heavily branded websites like amazon.com
are household names and carry an implied trust with visitors, the
vast majority of websites are not well known and are found and
visited as a result of searches performed with search engines.
In these instances, the visitor is probably arriving at the
website for the first time and human nature often dictates fear
or suspicion of the unknown.

If someone is shopping around for the best price for a particular
item, say a Cuisinart food processor, they would probably go to a
site such as Ask Jeeves (at ask.com using the Smart Search for
Products feature) and quickly obtain a list of sources and prices
for the desired item. The "yes/no" purchase decision has already
been made and it is simply a question of who to buy it from.

In the case of network marketing, it is of critical importance to
build a sense of trust with your team members. Network marketing
is very definitely a relationship business and each relationship
typically starts out with two complete strangers sitting at their
respective keyboards.

The team building aspect of network marketing is of vital
importance to the success of each individual member and to the
team as a whole. Two key elements of team building are trust and
confidence and these factors play a very large role, particularly
for new team members.

As a team leader, you need to be knowledgeable about the business
(products, services, or whatever) and straightforward with
answers to questions about the business as well as providing
timely and thorough support to your team members. These actions
will cement the relationship and build trust and confidence among
your team members.


Network marketing has many aspects, but promotion, persistence,
and patience are three key elements which are critical to
achieving successful results.


PROMOTION is the lifeblood of network marketing. Whether you
are using online methods or offline methods, or a combination of
both, you must constantly strive to get your offering in front of
a targeted audience.

There are thousands of published sources that deal with specific
methods of network marketing (both online and offline), but the
key point to be made here is that you must have an active
promotion campaign designed to bring in a steady stream of new
prospective downline members.



PERSISTENCE is a key element in network marketing success.
You've gotta "just keep on keepin' on", even though frustation
levels can be quite high at times.

After you have been at it a while, and have a downline large
enough to provide reasonably accurate statistics, you will
probably find that about 95% of your downline members are dormant
and do nothing at all. Its easy to get down in the dumps or take
it personally when you encounter so many "do nothing" people.

Therefore, it is really important work with and actively support
the 5% or so that are serious about participating. And clearly,
an active and effective promotion campaign will continue to
bring in increasing numbers of potential participants so that
while 5% is small on a percentage basis, it can still be a
sizeable amount from a pure numbers standpoint.



PATIENCE is vital. You can expect that it will take about a year
before the awsome power of geometric growth kicks in.

A classic illustration of geometric growth is the frequently used
penny-a-day example.

If you save one penny on the first day, and double it every
successive day, (day two you have 2 pennies and day three you have
4 pennies, and so on) how much will you have at the end of
30 days? The answer, to the astonishment of many, is $5,368,708!
Amazing, but true.

Its a sad statistic that most network marketers fail and it is
often traceable to the fact that they did not exhibit enough
persistence and patience to continue constantly promoting their
business for the year or so that is required for success.

Network marketers that stick with it for a year or more often end
up becoming the proverbial "heavy hitters".

In closing, I would like to encourage you to increase your chances
of becoming a successful network marketer by always keeping a
clear focus on "the three P's" of Promotion, Persistence, and
Patience.


About the author:
Kirk Bannerman operates a successful home based business and
coaches others seeking to start their own home based business. Visit his website at http://www.business-at-home.usfor more details.


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 Network Marketing Do's and Don'ts
 by: Nial Robbins

Why did you become a network marketer? Most people immediately respond, “for the money!” However, this is not the real reason.

No one subjects them to the hard work of building a business just for little pieces of paper with the faces of dead presidents. The truth is you work in order to obtain what those little pieces of paper can bring you.

The first thing you need to do is to find the reason WHY you are a network marketer. Is it the freedom to choose whatever you want to do whenever you want to do it? Maybe you are looking for a different lifestyle. If there is one thing that is critical to your network marketing success, this is it. If you don’t have a reason, there is no motivation to succeed.

A network marketing business is a teaching and coaching business. If you don’t like interaction with other people, a network marketing business probably is not for you. There’s a concept that most network marketers just can’t seem to get a handle on. You do not sponsor “reps,” you sponsor “people!”

If you have to find a reason why you are building your business, then doesn’t it stand to reason that other people will have to do the same thing? If that’s the case, then why is it that network marketers continually focus on how much money your prospect can earn?

There’s no way you are going to convince “Joe Sixpack,” to get out of his Lazyboy recliner unless you find out what his motivation is. Most network marketers literally pound in the amount of money Joe can earn. They bombard him with message after message about how “Successful Sam” has just purchased his 10th Porsche, refurnished his 25,000 square foot cottage and promise Joe that he can do the same!

Just how realistic is this approach? Joe isn’t stupid. He works long, hard hours at his job in order to provide for his family and truly believes that the best thing he can hope for is saving enough money by summer to pay for a camping trip. Then here you come, promising Joe that he can have everything that Sam has and he can have it if he will just sign that piece of paper making you his sponsor!

You will probably sponsor a few people that way, but if you are in business for the long haul you need to change your approach and do it fast.

The proper approach is so simple, but in your rush to sponsor another “rep” instead of helping another person, all too often you talk yourself into and straight out of sponsoring the Joes of the world.

God gave you two ears and one mouth and he did it for a reason. We are supposed to “listen” twice as much as we “speak.”

Instead of pouncing on Joe with the latest and greatest network marketing program of all time, find out what Joe wants and needs. Ask him questions, lots of questions. In fact, in your first meeting with Joe, don’t even mention your business! Yes, that’s what I said. Don’t even bring it up. Remove yourself from the super duper network marketing persona and spend time making a new friend.

Follow these recommendations and you are set to grow your business exponentially.

NOTE: You have full permission to reprint this article within your website or newsletter as long as you leave the article fully intact and include the "About The Author" resource box. Thanks! :-


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