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Network Marketing: Selling the Dream (Part I)
by: Fernando Rivadeneyra
Copyright 2005 Fernando Rivadeneyra

Are you tired of struggling to make ends meet? Unexcited about driving in rush hour traffic? Burned out at work making your BOSS’S dream come true? You have a choice in life but most people choose to live in constant fear. They are scared to death of failure or success. They feel small. They don’t feel they are good enough or important enough to make a difference. There is a secret to success. All it takes is a dream.

When was the last time you dared to dream? Have your hopes and aspirations been squelched by life and no longer express your dreams to others? Are you no longer asked about our dreams because you are expected to have accomplished and attained them by now? For the vast majority of the population the dream has been replaced by a nightmare. We all continue to seek happiness, security, independence, and riches beyond compare. Many have managed to achieve these things in their life through network marketing.

Network marketing maybe the answer needed to revive your dream machine. However, not everyone is suited for network marketing. But if you have moderate people skills and are a big thinker, network marketing could be right for you. In this the first of four parts, you will find out what a prominent author says about network marketing and why he believes network marketing is the ideal vehicle to wealth and prosperity.

For someone exploring a network marketing opportunity for the first time, the book written by Robert Kiyosaki entitled, “The Business School for People Who Like Helping People” is a book to have. Robert Kiyosaki reviews several ways that one may become rich. However, the path offered by his Rich Dad may be the most realistic and also holds the greatest profit potential. Rich Dad's path to success is simple just build a business.

Robert Kiyosaki prefers network-marketing businesses because there exists very few barriers to entry. Some of the richest people in the world come from the business quadrant. There is a bad connotation of network marketing and it is because most people don’t understand the purpose of networking. The richest people in the world build networks. Everyone else looks for work.

Network marketing scares some people. It scares your bosses who want to continue to maintain control over you. It scares people in the investment business that hope you will never read any of Robert Kiyosaki's books and listen to their advice (while they participate in illegal investing techniques with your money). "In network marketing" Kiyosaki says, "they want you to get better. In the workplace, they don't want you to get better. It's a rat race."

The title of this book tells it all -- network marketing is not a "get rich quick" vehicle. Rather, it is a business school where the ultimate goal is personal growth. Robert Kiyosaki presents eleven "hidden values" of a network marketing business. This is the ideal tool to help you look beyond the hype, see the network marketing opportunity for what it really is, and set realistic expectations for your personal success. This book gives a solid, realistic foundation from which you can chart your course.

Robert Kiyosaki also says that network marketing is the perfect B-Business for some people but not everybody. It's all based on values. Some people are weak and need the security of a paycheck. Others, who want freedom and are willing to develop themselves, will find network marketing the Perfect B-Business for them.

Some sophisticated business people like to take cheap shots at network marketing and say it's not really a business. But how would a MBA know what a real business is when all they are is an employee---the E Quadrant. Network marketing puts you on the B-Quadrant only without investing hundreds of thousands of dollars, having to buy or rent a building, or pay employees. In real estate you use leverage in the form of other peoples money. In network marketing, you use leverage in the form of other people’s contacts, other people’s energy.

There are tax benefits to owning your own network marketing business. As an employee you are paying the absolute maximum in taxes. This is money you can be using to improve your lifestyle, invest in your network marketing company, in real estate or set aside for retirement. And of course, this is the information age. Never has it been easier to reach more people via network marketing than it is right now. (Please contact your tax consultant for specific deductions)

The future is looking very bright for network marketing. Why? There are already several economic trends in place that will drive more and more people to participate in network marketing in the very near future. For one, people are looking for alternatives to the job market. Many people are tired of the long commute, 9-5 routine and the myth of "job security." They want freedom and network marketing can give that to them.

People are tired of being pushed around by unappreciative employers. Tired of being dedicated to the company hoping for a long tenure only to be downsized. People are also tired of the schemes and scams by brokers, brokerages and mutual fund companies. The average individual does not have or does not want to risk the large capital required for a conventional business.

A dream is not a job. A job can be very tiring and not very rewarding. For some it is working in corporate America for 29 years and on the day you only have 30 days left to retire you are laid off. For others it is working at two fast food restaurants for 80 hours a week and earning minimum wage. Your story may be different but if you have a job you are not working for your dream. You are working to create the dream of your employer become a reality not yours.

Network marketing may very well be the last great opportunity to achieve the American Dream. As Robert points out in his book, networking isn't for everyone, but it is a great way to create a passive walk away income that will give you freedoms and options in other investments. That's probably the number one point he makes. You don't need to become a networking guru, but, you can create a secondary income of $1000, $3000, or even $10,000 a month and use that to live your dreams.

Yes the future does look very bright for network marketing. No doubt network marketing is the wave of the future. Networking is a brilliant idea. In network marketing the average guy without much money can keep their day jobs and start their network marketing business part time. No major capital investment and unlimited income opportunity without risk. You’re in business for yourself, but not by yourself.

You are invited to visit http://www.earthchannel.com/media/wlg/dia.asx to hear from people that never gave up on themselves and their dreams. There is no better time to be in business than right now. The company mentioned in the video has the system, compensation plan, the leadership, track record, and consumer oriented products to make your family’s dream come true marketing financial services. Additional information can be obtained by visiting Terry Bradshaw's Pick Of The Week at http://www.GeniusMarketingConcept.com and learn about the Realty Revolution at http://www.earthchannel.com/media/wlg/grmfinal.asx

Join me in the exploration of network marketing. Future articles will outline the pitfalls of network marketing. Then find out who make the ideal candidates for network marketing. And finally what are some strategies to use in network marketing.


About the author:
Fernando Rivadeneya is an affiliate of World Leadership Group. For information on leading edge technology marketing consumer oriented prodcuts visit: http://www.fernriva.com


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 Network Marketing Do's and Don'ts
 by: Nial Robbins

Why did you become a network marketer? Most people immediately respond, “for the money!” However, this is not the real reason.

No one subjects them to the hard work of building a business just for little pieces of paper with the faces of dead presidents. The truth is you work in order to obtain what those little pieces of paper can bring you.

The first thing you need to do is to find the reason WHY you are a network marketer. Is it the freedom to choose whatever you want to do whenever you want to do it? Maybe you are looking for a different lifestyle. If there is one thing that is critical to your network marketing success, this is it. If you don’t have a reason, there is no motivation to succeed.

A network marketing business is a teaching and coaching business. If you don’t like interaction with other people, a network marketing business probably is not for you. There’s a concept that most network marketers just can’t seem to get a handle on. You do not sponsor “reps,” you sponsor “people!”

If you have to find a reason why you are building your business, then doesn’t it stand to reason that other people will have to do the same thing? If that’s the case, then why is it that network marketers continually focus on how much money your prospect can earn?

There’s no way you are going to convince “Joe Sixpack,” to get out of his Lazyboy recliner unless you find out what his motivation is. Most network marketers literally pound in the amount of money Joe can earn. They bombard him with message after message about how “Successful Sam” has just purchased his 10th Porsche, refurnished his 25,000 square foot cottage and promise Joe that he can do the same!

Just how realistic is this approach? Joe isn’t stupid. He works long, hard hours at his job in order to provide for his family and truly believes that the best thing he can hope for is saving enough money by summer to pay for a camping trip. Then here you come, promising Joe that he can have everything that Sam has and he can have it if he will just sign that piece of paper making you his sponsor!

You will probably sponsor a few people that way, but if you are in business for the long haul you need to change your approach and do it fast.

The proper approach is so simple, but in your rush to sponsor another “rep” instead of helping another person, all too often you talk yourself into and straight out of sponsoring the Joes of the world.

God gave you two ears and one mouth and he did it for a reason. We are supposed to “listen” twice as much as we “speak.”

Instead of pouncing on Joe with the latest and greatest network marketing program of all time, find out what Joe wants and needs. Ask him questions, lots of questions. In fact, in your first meeting with Joe, don’t even mention your business! Yes, that’s what I said. Don’t even bring it up. Remove yourself from the super duper network marketing persona and spend time making a new friend.

Follow these recommendations and you are set to grow your business exponentially.

NOTE: You have full permission to reprint this article within your website or newsletter as long as you leave the article fully intact and include the "About The Author" resource box. Thanks! :-


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