How to Explode Your Database Marketing And Back-End Sales To Increase Your Bottom Line Profits
by:
Charles Longsworth
Copyright 2004 Internet Business Automation
Set up multiple simultaneous marketing campaigns with database marketing automation email software that get results exploding your internet business marketing while growing multiple optin lists, prospects consistent follow, increasing Back End Sales, and bottom line profits.
When you don’t follow up your prospects or customers with additional information, you are allowing valuable customers and prospects to skip from your grasp, go to your competitors, and satisfied their needs, at the expense of what should have been you’re your profits.
Those are customers that may have been very interested in your products, but simply lost your information, or were too busy when your information was sent. Some customers will purposely wait to see if you find them important enough to follow-up their inquiries. When they don’t receive a follow up message, they take their business elsewhere.
I don’t know about you, but just about everyone doing business on the Net been in that position, because of failing to automate their follow up. Though it’s been found that customer follow up at preset times with pre-written messages, dramatically increases sales.
The exception, those who automated their marketing campaigns, their list and database management, and automated their follow up with personalized email marketing software; and, they dramatically increased their back end sales and bottom line profits.
But, just as important as the increase of sales and profits, is the time saving features of marketing automation, as is the case with email marketing, the single most important aspect of database marketing and back end sales.
Other benefits of doing internet business with email marketing automation is the ability to follow up with prospects, while following through collecting leads, prospects, and customers email addresses and personal data, from a target market; growing an opt-in list of subscribers, managing multiple lists as a list server, and setting up multiple marketing campaigns with unlimited autoresponders.
Regardless of the spam problems of these days, email still remains most effective medium for:
• Keeping customers posted on new products and specials
• Ongoing personalized dialogue with website visitors
• Proactively getting customer satisfaction and testimonials
• Prospects follow up and requesting more information
• Keeping track of all contacts and email communication
• Introducing new products to your contact database
• Motivating and training your employees and associates
• Educating your customers and prospects
And the list could go on and on with no other limitation than the marketer’s creativity and imagination, or the email marketing automation software he’s using to automate his customers follow up.
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Automated prospect follow up is the solution to selling more on the Internet, and specifically, for more back end sales. There is a wide range of email marketing automation software on the market now a days, some more sophisticated, easier to use, and more expensive than others.
To make a good selection of the wide range of available choices, there’s a minimum of features you must consider.
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From the marketing stand point the minimum features would be: automated database management and list server for multiple list management; manage and track, import and export, contact data from-and-to its database; and multiple autoresponders for sequential follow-up.
As important, is the ability of data merge for personalized email to potential customers, prospects, newsletters subscribers, clients, colleagues, organization members, affiliate or associates, and network marketing downlines; and, automated add and remove contact data from its database.
Other than the above, the software should allow for the seamless input of prospects on the front end, and when they come out the other end, they have all the information they need to make an intelligent decision to buy, to join an affiliate program, or sign up to a Network Marketing downline.
From the technical point of view, the software should feature: the capacity to operate sending email through your regular ISP server, or through its own integrated mail server to by pass your ISP servers, and avoid using up its band width - this is a must feature if you have a list of more than 1000 contacts.
Other important technical features for the email marketing software of your choice would be, the capacity of sending email through multiple simultaneous threads (at least 10 threads), at a sending average rate of 15 emails per thread; and an email address verifier, to verify new contacts email addresses and keeping your list clean from those entering a fake email address only to download your bonus.
Finally, the email software must have the capacity to handle the entire user unknown, undeliverable, and bounce back messages. This feature is very important to keep a clean list, and avoid being filtered by the ISP’s servers as Spam, because of too many undeliverable taking up their band width.
With an email marketing and database management software with all the above features, a Marketer or internet business operator you can set up, operate, and manage multiple programs, multiple marketing campaigns; and, also running multiple special offers, simultaneously and effortlessly.
For Netprenuers with an affiliate program, or into network marketing, this kind of software can help training associates, affiliates, and downlines, via email, on subjects such as distributor handbooks, marketing materials, or instructions for a quick jump start.
Finally, if you’re an e-publisher, this software provide the capacity for multiple broadcasting of newsletter or ezines; as well as to automatically submit article to hundreds of ezines editors at once..
Automated email and database management automation could afford business owners and marketers the means to capitalize on the full power of the internet, by consistently following up on customers, prospects, affiliates, and downlines; and, launching multiple and simultaneous marketing campaigns, while dramatically increasing their back end sales and bottom line profits.
Email marketing automation generates interest, traffic, and sales for an online business; and, its just amazing the amount of work and time that it saves. I cannot imagine someone marketing or doing business on the internet without email marketing automation software like this.
Network Marketing Do's and Don'ts
by: Nial Robbins
Why did you become a network marketer? Most people immediately respond,
“for the money!” However, this is not the real reason.
No one subjects them to the hard work of building a business just for
little pieces of paper with the faces of dead presidents. The truth is you
work in order to obtain what those little pieces of paper can bring you.
The first thing you need to do is to find the reason WHY you are a
network marketer. Is it the freedom to choose whatever you want to do
whenever you want to do it? Maybe you are looking for a different
lifestyle. If there is one thing that is critical to your network
marketing success, this is it. If you don’t have a reason, there is no
motivation to succeed.
A network marketing business is a teaching and coaching business. If
you don’t like interaction with other people, a network marketing business
probably is not for you. There’s a concept that most network marketers
just can’t seem to get a handle on. You do not sponsor “reps,” you sponsor
“people!”
If you have to find a reason why you are building your business, then
doesn’t it stand to reason that other people will have to do the same
thing? If that’s the case, then why is it that network marketers
continually focus on how much money your prospect can earn?
There’s no way you are going to convince “Joe Sixpack,” to get out of
his Lazyboy recliner unless you find out what his motivation is. Most
network marketers literally pound in the amount of money Joe can earn.
They bombard him with message after message about how “Successful Sam” has
just purchased his 10th Porsche, refurnished his 25,000 square foot
cottage and promise Joe that he can do the same!
Just how realistic is this approach? Joe isn’t stupid. He works long,
hard hours at his job in order to provide for his family and truly
believes that the best thing he can hope for is saving enough money by
summer to pay for a camping trip. Then here you come, promising Joe that
he can have everything that Sam has and he can have it if he will just
sign that piece of paper making you his sponsor!
You will probably sponsor a few people that way, but if you are in
business for the long haul you need to change your approach and do it
fast.
The proper approach is so simple, but in your rush to sponsor another
“rep” instead of helping another person, all too often you talk yourself
into and straight out of sponsoring the Joes of the world.
God gave you two ears and one mouth and he did it for a reason. We are
supposed to “listen” twice as much as we “speak.”
Instead of pouncing on Joe with the latest and greatest network
marketing program of all time, find out what Joe wants and needs. Ask him
questions, lots of questions. In fact, in your first meeting with Joe,
don’t even mention your business! Yes, that’s what I said. Don’t even
bring it up. Remove yourself from the super duper network marketing
persona and spend time making a new friend.
Follow these recommendations and you are set to grow your business
exponentially.
NOTE: You have full permission to reprint this article within your
website or newsletter as long as you leave the article fully intact and
include the "About The Author" resource box. Thanks! :-
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