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How To Attract Prospects To Your Business Magnetically

by: David Pineda

Copyright 2005 David Pineda

A magnet has the properties to attract certain metals, and a magnetic person has the qualities, talents, or skills to attract others in a magnetic like manner.

In the world of network marketing, how can someone acquire that type of personality, how can someone become a magnetic sponsor, and develop a large base of customers using magnetic like attributes?

Before I answer that question, read this quote:

"Nobody who bought a drill actually wanted a drill. They wanted a hole. Therefore, if you want to sell drills, you should advertise information about making holes � NOT information about drills!" - Perry Marshall

There is a lot of meaning behing this quote, but in a few words it contains the secret to becoming a highly successfull magnetic sponsor.

Would you rather spend $200 bucks on a drill, or first get free or inexpensive information to learn how to operate that drill properly and effectively? If you are like me, I am sure you would first learn more about how you can make a good hole with this tool before making that kind of purchase.

Would you rather buy from a salesperson who insists that his/her drill is the best tool for what you want to do? I wouldn't. Because I don't like to be sold, and I don't like people to pitch their sales number on me.

Would you rather buy from a person who gave you free information or inexpensive information on how to properly operate, and get the best results from that tool, and who did not try to pitch a drill on you?

Again, if you are like me, you would buy from a person who first took the time to educate you on how to make that hole proper. In your mind, this person is an expert in his/her field, he/she knows what he/she is talking about. So you sell yourself on buying that drill from him/her.

This is what many network marketers keep doing, they keep pitching their opportunities on their family, friends, relatives, and get all hyped up on the net, on their ads, and every one they encounter. But guess what? People do not care about your business opportunity, what they care about is a solution to their problems. In other words, you did not buy a business opportunity (drill) because you wanted one. You wanted a solution (hole) for more free time to spend with your family, be your own boss, earn a living online, or get rich, etc..

So, what you need to do instead of pitching your opportunity to your prospects, is to sell them inexpensive or give away free information that shows how to solve problems - how to drill that "hole."

If you can show them how to make that "hole", your prospects will come to the conclusion on their own without you pounding hard on them that they need a drill from you. Why? Because you gave them free knowledge or inexpensive information on how to accomplish their goal, and therefore earning their trust in you.

This is one of the main principles that will allow you to become magnetic and attract your prospects to come to you, instead of you chasing after them.

About the author:
David Pineda is an active affiliate of Magnetic Sponsoring and of Turn Words Into Traffic. To request the complete free 10 day boot camp training course: send an email to: networkmagnetism@sbcglobal.net or go to: http://www.davidhpineda.ws

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Network Marketing Do's and Don'ts
by: Nial Robbins

Why did you become a network marketer? Most people immediately respond, �for the money!� However, this is not the real reason.

No one subjects them to the hard work of building a business just for little pieces of paper with the faces of dead presidents. The truth is you work in order to obtain what those little pieces of paper can bring you.

The first thing you need to do is to find the reason WHY you are a network marketer. Is it the freedom to choose whatever you want to do whenever you want to do it? Maybe you are looking for a different lifestyle. If there is one thing that is critical to your network marketing success, this is it. If you don�t have a reason, there is no motivation to succeed.

A network marketing business is a teaching and coaching business. If you don�t like interaction with other people, a network marketing business probably is not for you. There�s a concept that most network marketers just can�t seem to get a handle on. You do not sponsor �reps,� you sponsor �people!�

If you have to find a reason why you are building your business, then doesn�t it stand to reason that other people will have to do the same thing? If that�s the case, then why is it that network marketers continually focus on how much money your prospect can earn?

There�s no way you are going to convince �Joe Sixpack,� to get out of his Lazyboy recliner unless you find out what his motivation is. Most network marketers literally pound in the amount of money Joe can earn. They bombard him with message after message about how �Successful Sam� has just purchased his 10th Porsche, refurnished his 25,000 square foot cottage and promise Joe that he can do the same!

Just how realistic is this approach? Joe isn�t stupid. He works long, hard hours at his job in order to provide for his family and truly believes that the best thing he can hope for is saving enough money by summer to pay for a camping trip. Then here you come, promising Joe that he can have everything that Sam has and he can have it if he will just sign that piece of paper making you his sponsor!

You will probably sponsor a few people that way, but if you are in business for the long haul you need to change your approach and do it fast.

The proper approach is so simple, but in your rush to sponsor another �rep� instead of helping another person, all too often you talk yourself into and straight out of sponsoring the Joes of the world.

God gave you two ears and one mouth and he did it for a reason. We are supposed to �listen� twice as much as we �speak.�

Instead of pouncing on Joe with the latest and greatest network marketing program of all time, find out what Joe wants and needs. Ask him questions, lots of questions. In fact, in your first meeting with Joe, don�t even mention your business! Yes, that�s what I said. Don�t even bring it up. Remove yourself from the super duper network marketing persona and spend time making a new friend.

Follow these recommendations and you are set to grow your business exponentially.

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