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Press ReleaseSony and MBNA Launch the SonyCard, the Official Sony Credit Card in the Republic Of Ireland
by:

Sony and MBNA Ireland today announces the launch of the SonyCard Credit Card (www.SonyCard.ie) in the Republic of Ireland.

DUBLIN, IRELAND July 15, 2004 -- Leading Consumer Electronics and Entertainment Company, Sony and MBNA Ireland today announced the launch of the SonyCard credit card (http://www.SonyCard.ie) in the Republic of Ireland.

SonyCard rewards members with a points program – One "Pulsebeat" is awarded for every 1.5 Euro spent on the card and triple Pulsebeats can be claimed when using the card to buy Sony products. Pulsebeats can be exchanged for over 470 Sony products featured in the SonyCard online catalogue (http://www.sonycard.ie/members) including:

* The latest Sony Music CDs
* Columbia TriStar DVDs
* PlayStation games & PlayStation consoles
* Sony Electronics Products

As a special bonus SonyCard gives new members 2000 FREE Sony Pulsebeats, enough to claim a Sony CD, DVD, PS One game, or a free Sony Walkman personal stereo.

SonyCard also offers cardholders the chance to win Sony prizes through regular Dream Draws accessed online at the SonyCard Members website. Entrants could find themselves winning anything from an AIBO Entertainment Robot to attending the latest Hollywood film premiere!

The SonyCard member's area also gives cardholder's access to the latest news from Sony and to MBNA's secure website where they can view their balance and recent transactions.

SonyCard Ireland extends the current program available in the UK and Spain featuring "best-in-class" rewards programs, giving SonyCard holders many ways to earn Sony products through their everyday purchases.

SonyCard is a key initiative in further strengthening the Sony-brand and enhancing its relationship with its customers in Ireland in the lead-up to Sony's 60th Anniversary in 2006.

"SonyCard Credit Card & its rewards program are core components of Sony's marketing strategy to further strengthen the brand," said Takeshi Shika, Managing Director of Sony Card Europe. "Sony will use the rewards program to provide Irish customers with an extensive range of Sony electronics and entertainment products, which sets Sony apart from the competition."

SonyCard uniquely brings all Sony Group companies together in one product – the Consumer Products Group (electronics), Sony Music Entertainment, Columbia TriStar Home Video - (a Sony Pictures Entertainment company) and Sony Computer Entertainment (PlayStation).

Sushil Teji, General Manager of Sony Electronics Ireland said: "We are very pleased to be working with SonyCard to give our customers even more Sony for their money – the card fits perfectly with the high service levels delivered in particular through our 14 Sony Centre stores located throughout Ireland. Promoting SonyCard is yet another way in which Sony and Sony Centres maintain their service and value leadership position."

SonyCard offers a competitive APR – an introductory rate of 1.9% APR on balance transfers for six months from the date the account is opened with a standard rate of 16.9%APR (variable) on card purchases.

"There was a synergy in the approach to innovation between MBNA and Sony," said Ian O'Doherty, Regional Director, MBNA Ireland. "One of the MBNA's key philosophies is to create strategic partnerships with like-minded organizations. We see a great potential for SonyCard, as it touches customers daily lives in countless ways. We expect MBNA and Sony relationship to be very successful."

Leading on Great Rates, Great Rewards & welcome to the World of Sony, the marketing campaign will include a Website (http://www.sonycard.ie) and Ads, Inserts in the Irish press such as the Sunday Independent, Direct Mail Campaigns, Product Inserts into select Columbia TriStar Home Video DVDs such as S.W.A.T. and Application Brochures in Sony Centres. In addition, to mark the official launch of SonyCard in Ireland, marketing activity is set to upscale over the month of July through special co-promotions with Sony Pictures for the release of "13-GOING-ON-30."

About MBNA Corporation
MBNA (NYSE:KRB), the largest independent credit card lender in the world and the recognized leader in affinity marketing, is an international financial services company providing lending, deposit, and credit insurance products and services to more than 50 million Customers. MBNA credit cards and related products and services are endorsed by more than 5,000 organizations worldwide. MBNA employs more than 29,000 people, each of whom is committed to satisfying the Customer. For more information, visit the company's web site at http://www.mbna.com .

About Sony
Sony manufactures audio, video, communications and information technology products for the global consumer and professional markets. With its music, pictures, games and online businesses, Sony is uniquely positioned to become a leading personal broadband entertainment company in the 21st century. In Europe, Sony recorded consolidated annual sales of EUR 13.47 billion (yen 1,765 billion) for the fiscal year ended March 31, 2004, based on an average market exchange rate for the same period of yen 131 to the EUR. Sony Europe, headquartered at the Sony Center at Potsdamer Platz in Berlin, is responsible for the company's European electronics business and registered consolidated sales of EUR 8.71 billion for the fiscal year ended March 31, 2004.

For further information regarding SonyCard, please contact:
Danielle Wood
Sony Card Europe - London
Tel: +44 (0) 20 7426 8778
Fax: +44 (0) 20 7426 8780
Email: Dan.Wood@eu.sony.com

For further information regarding MBNA, please contact:
John Greaves
Head of Communications
MBNA Europe
Direct: +44 (0) 1244 574404
Mobile: +44 (0) 7980 723773
Email: John.Greaves@mbna.com

For more information on Sony Europe, please visit http://www.sony-europe.com and http://www.sony-europe.com/presscenter or please contact:
Georges Gerard         
Corporate Communications Europe –London
Tel: +44 (0) 20 7444 9722                   
Fax: +44 (0) 20 7444 9762
Email: Georges.Gerard@eu.sony.com

Shusuke Kanai
Corporate Communications Europe – London
Tel: +44 (0) 20 7444 9723
Fax: +44 (0) 20 7444 9762
Email: Shusuke.Kanai@eu.sony.com

Sylvia Shin
Corporate Communications Europe – Berlin Office
Tel: +49 (0) 30 2575 5156
Fax: +49 (0) 30 2575 5174
Email: Sylvia.Shin@eu.sony.com



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 Downloading MP3's Made Easy
 by: Keith Kingston

The MP3 movement started out with a huge audience of music enthusiasts on the internet. The MP3 digital music format has had, and will continue to have, a huge impart on how people, gather, listen to and share music.

The MP3 format is a compression system for digital music that helps reduce the size of a digitized song without disturbing the sound quality. Digital music is converted to MP3 format and made available for use, usually via the web. MP3 files can be downloaded onto your computer from the internet and special software, either commercial or freeware. Using your computer and software you can convert digital music from a CD into MP3 format.

MP3 files can be played in three different ways:

  • They can be played directly onto your computer.
  • They can be decompressed and recorded onto a CD.
  • These files can be played on a portable MP3 player.

The advantage of MP3 players is that they are small, lightweight and rugged. They are a great way to carry your MP3 files with you!

With a portable MP3 player, a personal computer, and the appropriate software, you can do the following:

  • Obtain free or low-cost music from the web.
  • Create your own mix of music by downloading MP3 files from the web and converting the tracks from CDs.
  • Listen to near-CD quality music wherever you go.
  • Listen to more music (up to 10 hours' worth).

If you want to convert your songs from your CDs into MP3 files, you can use ripper and encoder software. A ripper copies a song's file from the CD onto your hard disk. The encoder compresses the song into the MP3 format. By encoding songs, you can play them on your computer or take them with you on your MP3 player. The ripper and encoder software may come with your MP3 player.

The specific instructions will vary with the individual software programs, but the following steps will definitely take place:

  • Place the CD from which you want to convert songs into your drive.
  • Select the track(s) that you want to convert to MP3 format.
  • Convert the selected track(s).
  • Copy the new MP3 files on to your computer's hard disk.

Now you are ready to download these MP3 files into your portable MP3 player.

Once you have MP3 files on your computer, you can use the software that came with your MP3 player to download the files into your MP3 player. Again, the specific instructions will vary depending upon your software program and player, but you will:

  • Create a playlist from your MP3 files.
  • Plug the player into your computer's parallel of USB port.
  • Transfer the MP3 files according to the instructions.

Once you have downloaded the MP3 files into your portable MP3 player, you are ready to take your music anywhere. Most MP3 players are small, lightweight, and solid-state. Because most players are solid-state, there are no moving parts to break down or skip, so the sound quality is uninterrupted regardless of your physical activity. MP3 players are equipped with various types of headphones or earpieces.

Portable MP3 players can play music longer than a portable CD player. The length of play for a CD player is about 74 minutes, the length of one CD. However, the length of play for an MP3 player depends upon its memory capacity, which can be upgraded on some models. A standard MP3 player can play for about half an hour (32 MB) to a few weeks (40 GB)! Some models can be upgraded with additional memory devices.


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