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Living Life Loud
by: Shannon Mott

The music industry is changing – one click at a time


Change is good. Just ask the millions of unsigned artists worldwide trying to get their music heard. Since the music industry is changing drastically, unsigned musicians are able to make their music available to listeners. Record labels are realizing new techniques need to be created in order to promote music, and find new talent.

The result has been a surge of music-based websites. These sites allow artists to create their own websites, upload MP3s and promote music free of cost. One website which has received much attention is iSOUND.COM.

A musician himself, D.J. Burdick’s purpose has been clear from the beginning: create a website that allows unsigned artists to upload MP3s so they can share their music with the world. Burdick, the founder and creator of the music-based website iSOUND.COM, began his career in 1999, shortly after graduating from high school. At first, the main focus of iSOUND.COM was to give visitors more information about their favorite bands.

“I was looking for information about artists I liked, and I couldn’t find anything comprehensive on the Internet,” says Burdick. “So, I decided to create my own website.”

He then spent one year developing and implementing iSOUND.COM. In 2000, Burdick relocated to Dallas, Texas to attend Southern Methodist University. In Dallas, Burdick realized that it was difficult to find gigs and get his music heard. That is when he had an idea.

“I decided to expand iSOUND.COM. I wanted to make it a music community where artists could share their music with the world,” says Burdick.

While attending university, Burdick continued working on his website. In 2004, he graduated from SMU’s Cox School of Business. Along with a few college friends, he decided to make iSOUND.COM his full-time career.

“Working on my own company has allowed me to work on what I’m truly passionate about. I get to focus on what I believe in,” says Burdick. “I wanted to make iSOUND.COM my full-time job because I had so many ideas. Working for a large, established company may provide more security but that wasn’t dynamic enough for me. I needed something that would allow me to control the vision of the business and let me implement my business ideas. It is very rewarding to see over a million people visiting iSOUND per month who are sharing in this vision and desire to bring great unheard music to the masses.”

The music industry is changing drastically. MP3s are no longer just about illegal pirating and file sharing. In fact, MP3s are becoming imperative to unsigned artists wishing to promote their music on the Internet. There are tons of talented artists out there. Unfortunately, they do not have the money to push into advertising or music promotion. The solution to this problem: level the playing field by promoting on the internet.

“The [music] industry is going through a huge transitional phase. Everything is changing and the [record] labels are realizing this. They are now using many of the same avenues to promote their artists as those available to unsigned artists,” says Burdick.

In fact, a complete industry of music-based websites has developed, allowing musicians to promote their music over the Internet. The way iSOUND.COM works is that artists may sign up and upload their music for free. Staff members then listen to the songs and rate the music. Listeners visit the site, discover new music, and earn points for sharing that music with their friends. The most popular artists on iSOUND.COM receive thousands of plays per month. Musicians can literally gain thousands of new fans just by uploading their music onto popular music websites and networking via those sites.

“There is a growing group of signed bands getting a large share of radio and [music] video play that started entirely by promoting on the Internet and playing small clubs,” says Burdick. “The future of music is on the Internet. Get your music uploaded, spend a few hours a week promoting online, and you’ll be amazed at the results.”


About the author:
Shannon Mott is a freelance writer and employee of iSOUND.COM


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 Downloading MP3's Made Easy
 by: Keith Kingston

The MP3 movement started out with a huge audience of music enthusiasts on the internet. The MP3 digital music format has had, and will continue to have, a huge impart on how people, gather, listen to and share music.

The MP3 format is a compression system for digital music that helps reduce the size of a digitized song without disturbing the sound quality. Digital music is converted to MP3 format and made available for use, usually via the web. MP3 files can be downloaded onto your computer from the internet and special software, either commercial or freeware. Using your computer and software you can convert digital music from a CD into MP3 format.

MP3 files can be played in three different ways:

  • They can be played directly onto your computer.
  • They can be decompressed and recorded onto a CD.
  • These files can be played on a portable MP3 player.

The advantage of MP3 players is that they are small, lightweight and rugged. They are a great way to carry your MP3 files with you!

With a portable MP3 player, a personal computer, and the appropriate software, you can do the following:

  • Obtain free or low-cost music from the web.
  • Create your own mix of music by downloading MP3 files from the web and converting the tracks from CDs.
  • Listen to near-CD quality music wherever you go.
  • Listen to more music (up to 10 hours' worth).

If you want to convert your songs from your CDs into MP3 files, you can use ripper and encoder software. A ripper copies a song's file from the CD onto your hard disk. The encoder compresses the song into the MP3 format. By encoding songs, you can play them on your computer or take them with you on your MP3 player. The ripper and encoder software may come with your MP3 player.

The specific instructions will vary with the individual software programs, but the following steps will definitely take place:

  • Place the CD from which you want to convert songs into your drive.
  • Select the track(s) that you want to convert to MP3 format.
  • Convert the selected track(s).
  • Copy the new MP3 files on to your computer's hard disk.

Now you are ready to download these MP3 files into your portable MP3 player.

Once you have MP3 files on your computer, you can use the software that came with your MP3 player to download the files into your MP3 player. Again, the specific instructions will vary depending upon your software program and player, but you will:

  • Create a playlist from your MP3 files.
  • Plug the player into your computer's parallel of USB port.
  • Transfer the MP3 files according to the instructions.

Once you have downloaded the MP3 files into your portable MP3 player, you are ready to take your music anywhere. Most MP3 players are small, lightweight, and solid-state. Because most players are solid-state, there are no moving parts to break down or skip, so the sound quality is uninterrupted regardless of your physical activity. MP3 players are equipped with various types of headphones or earpieces.

Portable MP3 players can play music longer than a portable CD player. The length of play for a CD player is about 74 minutes, the length of one CD. However, the length of play for an MP3 player depends upon its memory capacity, which can be upgraded on some models. A standard MP3 player can play for about half an hour (32 MB) to a few weeks (40 GB)! Some models can be upgraded with additional memory devices.


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