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How To Promote Your Online Store
by: Denise OBerry
Copyright 2005 Denise OBerry

OK. So you took the leap and started your online store. But, oops, there are no customers and your store is lost in the crowd. All is not lost. You just need to be very creative in how you market your site. The key thing to remember as you market your site is "people buy from people, not companies."

To make money online: 1) You must get traffic to your site. 2) You must convert that traffic to paying customers. To begin simply create a T-chart. Label one column "Traffic" and the other "Conversion." Then brainstorm what methods you will use to to make those happen and turn them into an action plan.

Traffic suggestions for you:

* Pay per click
* Offline advertising
* Article marketing
* Newsletter
* Autoresponders
* Word of mouth
* Joint ventures / strategic partnerships
* Talks to groups
* Participation in online forums / discussion groups

Most online stores are extremely competitive (what's not these days?) and they compete on price - one of the worst ways to compete. What you need to do is find a way to take the focus off the money, find your unique value and promote it from there.

So how do you do that? First you have to know who your prospect is so you can speak to them directly. Hint: Your market is not everyone or anyone. Once you know who your prospect is, you can implement tactics that will convert them into customers.

Here are some ideas that will help your conversion rate:

* Bundled products
* Free gift with purchase
* Regular newsletter
* Autoresponder course
* Helpful content on your website
* Companion blog for your website

These should get you thinking about where you need to go. This is not by any means a complete, comprehensive list -- just a start. Begin by putting all of your ideas together in an action plan. Use your action plan to drive what you do every day. Spend at least one hour on these tasks per day. In no time you'll find you've made a lot of progress.


About the author:
Denise O'Berry helps small business owners take action to grow their business. Find out more at http://www.smallbusinessmatters.com


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How To Make Money Online Without A Website
 by: Melanie Mendelson

You don't need to have a website to make money on the Internet. Here is a proven strategy to make money online without a website:

Step 1: Find Affiliate Product

Find a product to promote where you make good commission on each sale. Generally, you will get the biggest commissions on digital products. Digital products are defined as something that is downloaded directly to a customer's computer after purchasing, like electronic books or software.

Since there is no extra cost per unit, no inventory and no shipping, the commissions are much greater than on regular "physical" goods. The most common commission on digital products is 50%. The best place to find such products is Clickbank.com.

Sign up as a reseller (also called affiliate) for a product that looks the most appealing to you. After you sign up, you will get a unique affiliate link where you need to send people to purchase the product.

Your affiliate link will have a special code that will tell the product owner that it's you who referred the customer. The affiliate link code will allow your commissions to be tracked correctly and assigned to you.

Step 2: Get Domain Name

Get a domain name to redirect to your affiliate link. A domain name is a .COM name (like yourproduct.com). You can get it for under $9 at GoDaddy.com. GoDaddy.com will allow you to redirect your domain name to your affiliate link at no extra cost.

So when someone types in your .COM domain in their browser, it will go to your affiliate link. The visitor will see the website with the product you promote, and the commissions will be tracked correctly.

The reason why you need a domain name is that it's memorable and it makes you look more trustworthy. Affiliate links tend to be too long and arouse suspicion. For example, most people would rather click on the link bestwidgets.com as opposed to abcwidgets.com?reseller=john

A domain name will make your affiliate link look like it's your own website. So basically, you will have a product to promote and a website to send people to and get commissions - without really having your own website.

Step 3: Drive Traffic

In order to make sales, you need to get visitors to your domain name (which will forward them to the website of the product that you resell). You can pay for advertising and hope that your profit will be greater than advertising cost, or you can use free ways to generate traffic.

The most effective way to get free targeted visitors to your domain name is by writing and submitting articles. You can write short articles on the topic related to the product that you promote. At the end of the article, you include your author bio and your domain name link.

You will then submit your articles to various websites, and allow them to publish your articles as long as your link is included. Your articles will get published in many places on the Internet, and will be advertising your affiliate link at no cost to you whatsoever. People will read your articles, like what you have to say and click on your domain name link ready to buy.

Once you start getting regular sales from your articles, you can go back to step 1 and find another product to promote using this strategy. After a while, you will build up a nice source of Internet income - without even having a website.



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