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Using an Opt-In List to Optimize Your Internet Marketing Success
by: Joan Yankowitz
In order to make a success of your website or online business, it is obvious that you will need customers. Although everyone who visits your page will not become a customer, they must have some interest in your product or service that brought them there in the first place and therefore they are a potential customer. Potential customers are much more likely to become actual customers if you make an effort to keep in touch with them. This essential marketing tool is called and opt-in list.

An opt-in list will allow you to keep track of your potential customers by obtaining their email address in order to keep them informed about the latest updates for your product or service. You can create your own opt-in list or you can use an opt-in list creator that is available online from several sources. The benefits of creating your own opt-in list is that you will be able to send personal messages to the potential customers and they will not need to do anything, whereas with commercial opt-in lists, the customer will receive a generated message and will be required to verify their acceptance of the message.

An important part of creating a successful opt-in list is to keep in mind that potential customer will visit your site from many places and may not see your homepage. Therefore it is imperative to have the ability to subscribe to the mailing list from all pages of your site. You should not, however, make the subscription information a focus point of every page. It is a good idea to put it at the bottom or top of the page where it is visible but not distracting. It is also a good idea to promote your mailing list by using a give-away. You could offer a service, a discount, or an ebook. You can also drive potential subscriber to join your mailing list by writing articles that will benefit the reader and at the same time, build your credibly as an expert. You can include the subscription information in the byline of the articles. You could also write an ebook with your subscription information on each page, which will allow the customer to easily access the information and join the list with ease.

Once you have created the mailing list and now have your potential customers within your grasp it is your responsibility to keep them updated and interested.
Provide them with quality information that is up-to-date and of interest to them. Offer discounts or a newsletter, something that the reader can use. This will keep them interested and will drive them to your site over and over, eventually they may make a purchase and if not, they will be informed enough to use word of mouth advertising for your site.

About the author:
Joan Yankowitz can help YOU start your own profitable business on the Internet within the next 24 hours... To
learn more, visit:http://www.WebIncome101.com/pips.html


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 E-Z GRO Opt-In Mailing List Techniques
 by: Shon Christopher

An opt-in mailing list can be your most solid internet marketing tool. Think of it as a foot in the door – or better yet, a standing invitation to drop by anytime. Research has shown that it takes an average of seven contacts with a prospect to make your first sale.

It’s hard to count on someone returning to your web site seven times – but if you get them there once, and convince them to join your opt-in mailing list, you have a standing invitation to contact them with your offers, at your convenience.

The trick, of course, is turning your web site visitors into opt-in list subscribers. Opt-in list building is easier than you think. There are a number of tried and true methods of list building that you can use – but don’t be afraid to think outside the box to sign up folks who drop by your web site for a short visit.

Start with a good reason for people to join your opt-in list.

People don’t join opt-in lists out of the goodness of their hearts – they opt in because you’re offering them something of value. What have you got to offer?

• Get a 10% discount on all purchases over $25 – exclusive to members of our mailing list!

• Find out about our newest products through our opt-in mailing list!

• We’ll keep you up to date on the latest developments in [insert your field here].

• Special discount prices and offers exclusively for members of our mailing list.

Get the picture? You’re not saying, “Hey, can I keep bugging you to try to sell you stuff?” You’re offering a service – “I’ll let you know when I’ve got good stuff you want to buy.”

Post the invitation to join your opt-in list prominently on your web site. Simple list building truth number one is that people can’t join your opt-in list if they don’t know about it. Put an invitation to join your email list on every single page of your site – and make the invitation enticing.

Practice opt-in list building everywhere.

Include a short invitation to join your opt-in email list as part of your email signature so that it goes out every time you email someone. If you do a presentation or event, personally invite participants or booth visitors to join your opt in email list.

Bribe people to sign up with a free gift.

Bribery is a tried-and-true fast list building technique and website promotion tool. Selling weight loss products? Put together an e-book of weight loss facts about nutrition and offer it as an incentive to sign up for your opt in list. Be creative, and watch your list grow like a weed.

Offer incentives for referrals.


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