E-Z GRO Opt-In Mailing
List Techniques
by: Shon Christopher
An opt-in mailing list can be your most solid internet marketing tool.
Think of it as a foot in the door – or better yet, a standing invitation
to drop by anytime. Research has shown that it takes an average of seven
contacts with a prospect to make your first sale.
It’s hard to count on someone returning to your web site seven times –
but if you get them there once, and convince them to join your opt-in
mailing list, you have a standing invitation to contact them with your
offers, at your convenience.
The trick, of course, is turning your web site visitors into opt-in
list subscribers. Opt-in list building is easier than you think. There are
a number of tried and true methods of list building that you can use – but
don’t be afraid to think outside the box to sign up folks who drop by your
web site for a short visit.
Start with a good reason for people to join your opt-in list.
People don’t join opt-in lists out of the goodness of their hearts –
they opt in because you’re offering them something of value. What have you
got to offer?
• Get a 10% discount on all purchases over $25 – exclusive to members
of our mailing list!
• Find out about our newest products through our opt-in mailing list!
• We’ll keep you up to date on the latest developments in [insert your
field here].
• Special discount prices and offers exclusively for members of our
mailing list.
Get the picture? You’re not saying, “Hey, can I keep bugging you to try
to sell you stuff?” You’re offering a service – “I’ll let you know when
I’ve got good stuff you want to buy.”
Post the invitation to join your opt-in list prominently on your web
site. Simple list building truth number one is that people can’t join your
opt-in list if they don’t know about it. Put an invitation to join your
email list on every single page of your site – and make the invitation
enticing.
Practice opt-in list building everywhere.
Include a short invitation to join your opt-in email list as part of
your email signature so that it goes out every time you email someone. If
you do a presentation or event, personally invite participants or booth
visitors to join your opt in email list.
Bribe people to sign up with a free gift.
Bribery is a tried-and-true fast list building technique and website
promotion tool. Selling weight loss products? Put together an e-book of
weight loss facts about nutrition and offer it as an incentive to sign up
for your opt in list. Be creative, and watch your list grow like a weed.
Offer incentives for referrals. |
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