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The Best Things In Life Are Free, EVEN Your Mailing Lists!
by: Janette Haugen
Direct mail marketing can be expensive for the business owner, if they are targeting the wrong audience. The process can be frustrating to everyone that multiple thousands of businesses give up on viable direct mail campaigns, leaving tens of millions of dollars in unsold revenue to their competitors. The single most important factor? Your mailing lists.

After experiencing much of the frustration myself, I became a self-taught marketeer on promotion through direct mail and set up my own company that specializes in direct mail postcard marketing & printing. One of my best and biggest secrets? How to get the freshest, most accurate mailing lists for Free. It’s not that hard, really.

If you already have a client or customer list then that is the best list to work with. However, if you don’t, here’s what you need to ask yourself, who would want or need my products or services?

Choosing the most effective mailing lists can be difficult, if you mail to the wrong target audience you are just wasting your time and money.

The advantage of having an effective mailing list is that you are now able to reach your best potential new customers, therefore getting your message to them, creating leads and sales.

Most companies just starting out have a marketing budget, and it’s not always a big budget. So I suggest that if you’re trying to reach other businesses in your area that you march on down to your local City Hall and get the current list of “New Business Licenses”. Some cities have a small processing fee they will charge you for the list, while a growing number of cities now offer them online for free. Our first list from City hall cost a whopping $7, now it’s free on-line every month.

These free lists aren’t limited to Business to Business List, Business to Consumer lists are also free. A local client of ours who has a Handyman business needed to market his services to homeowners. We suggested that he go down to the Property Appraisers Office to get the free current list of “New Home Owners” for that month, instead of spending the little money he did have for promotion on just the mailing list. He followed our suggestion, ordered postcards, and found himself receiving several calls which kept him busy for months.

Your local City Hall and Property Appraisers Office is a gold mine of information and often times businesses just don’t realize that this data is public information and can be obtained for a minimal fee and often times for free. These are the freshest most accurate lists available.

I’ve grown my own company on these lists, and you can too.


About the author:
Janette Haugen, age 34, first and foremost mother of 1, step-mother of 2, wife, animal lover and business owner. Coming from a large family of 8 kids, I learned the value of a dollar early on. Now that I am a business owner I can help other businesses with my frugal marketing tips, that is something that I enjoy. To find out about direct mail marketing with postcards, or general printing needs call us anytime at 866-492-2737 or visit us at
http://www.PostcardFrenzy.com


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 E-Z GRO Opt-In Mailing List Techniques
 by: Shon Christopher

An opt-in mailing list can be your most solid internet marketing tool. Think of it as a foot in the door – or better yet, a standing invitation to drop by anytime. Research has shown that it takes an average of seven contacts with a prospect to make your first sale.

It’s hard to count on someone returning to your web site seven times – but if you get them there once, and convince them to join your opt-in mailing list, you have a standing invitation to contact them with your offers, at your convenience.

The trick, of course, is turning your web site visitors into opt-in list subscribers. Opt-in list building is easier than you think. There are a number of tried and true methods of list building that you can use – but don’t be afraid to think outside the box to sign up folks who drop by your web site for a short visit.

Start with a good reason for people to join your opt-in list.

People don’t join opt-in lists out of the goodness of their hearts – they opt in because you’re offering them something of value. What have you got to offer?

• Get a 10% discount on all purchases over $25 – exclusive to members of our mailing list!

• Find out about our newest products through our opt-in mailing list!

• We’ll keep you up to date on the latest developments in [insert your field here].

• Special discount prices and offers exclusively for members of our mailing list.

Get the picture? You’re not saying, “Hey, can I keep bugging you to try to sell you stuff?” You’re offering a service – “I’ll let you know when I’ve got good stuff you want to buy.”

Post the invitation to join your opt-in list prominently on your web site. Simple list building truth number one is that people can’t join your opt-in list if they don’t know about it. Put an invitation to join your email list on every single page of your site – and make the invitation enticing.

Practice opt-in list building everywhere.

Include a short invitation to join your opt-in email list as part of your email signature so that it goes out every time you email someone. If you do a presentation or event, personally invite participants or booth visitors to join your opt in email list.

Bribe people to sign up with a free gift.

Bribery is a tried-and-true fast list building technique and website promotion tool. Selling weight loss products? Put together an e-book of weight loss facts about nutrition and offer it as an incentive to sign up for your opt in list. Be creative, and watch your list grow like a weed.

Offer incentives for referrals.


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