Mailing List Information

Article Navigation

Click Here for more articles

Postcards: Effective marketing tool

by: Granny's Mettle

When you're having a hard time choosing which print media to use for your products and services, then think of postcards. Postcards are one of the marketing tools that can effectively deliver your message to your target clients.

So why postcards? Here are ten reasons to market with postcards:

10. They are affordable marketing strategies.

Postcards are among the most affordable marketing print strategies for products and services. They are most ideal especially for small and medium sized businesses. One client relates that it only cost her $6 per name per year in her mailing list when she chose to do her marketing campaign using postcards. And she happily went on and advertised for one year.

9. They don't advertise to your competitors.

Unlike advertisements in newspapers or magazines, competitors won't know your marketing unless you accidentally sent one to them. Best technique is to simply send your postcards to the names in your mailing list. That way, your competitor won't know about it till one of your recipients show and tell.

8. They make it easy to track results.

One client used her postcards to bring people and clients to her store. She made the postcards into a special discount card which made her clients go to her store and use it.

7. They are very versatile.

Just like actors in Hollywood, postcards are very versatile. With a single mailing, you can ask for business opportunities from prospective clients, and maintain repeat business from present customers. You could also use the postcards as oversized business cards, hangtags for your products, and even mini-information sheets to introduce your business to other clients.

6. They "brand" you and your business.

Start and stick with a postcard marketing campaign and you'll see that your business gets a reputation, if not notoriety.

5. They make testing an offer easy.

Simply send out your postcards to a small group of people and see how many of them respond. If you get a satisfactory response then do a bigger mailing list.

4. They don't waste people's time.

People don't need to open envelopes to read your postcards. Your message is simply there in the open.

3. They don't take up a lot of space.

Their size is small enough for your clients to put them in the pockets, or bags, or pocketbooks.

2. They are inexpensive to print.

"Four-up" cards are the most inexpensive way to design your postcards. Just create four cards on one 8 � x 11" sheet of paper, print the design on card stock, then cut the sheet into four cards.

And the best reason for using postcards:

1. They are cheap to redeem.

Rewards and discounts made on the postcards are no cost to you, not unless your customers come out and redeem them.

About the author:

Granny's Mettle is a 30-something, professional web content writer. She has created various web content on a diverse range of topics, which includes digital printing topics, medical news, as well as legal issues. Her articles are composed of reviews, suggestions, tips and more for the printing and designing industry.

Her thoughts on writing: "Writing gives me pleasure� pleasure and excitement that you have created something to share with others. And with the wide world of the Internet, it gives me great satisfaction that my articles reach more people in the quickest time you could imagine."

On her spare time, she loves to stay at home, reading books on just about any topic she fancies, cooking a great meal, and taking care of her husband and kids.

For comments and inquiries about the article visit

Circulated by Article Emporium

Read Articles:

Marketing Options For Cleaning Companies � Part Two

Boost Your Traffic and Profits with Content

20 Ways to Explode your Blog�s Profitability and Traffic

Kick-Starting E-mail Profits Growth From One Single Shot!

Five Myths of Internet Marketing for Independent Professi...

Does Post Card Advertising Really Work?

Is There A Short Circuit In Your Networking?

How to Boost Your Website Traffic and Profits with Content!

Make Your Mailing a Home Run, Not a Strike Out!

3 Simple ways to harness concept of the Free Offer for in...

Tool Talk: All About Internet Marketing Tools

10 Choice Ways To Give Your Subscriptions A Boost

Branding, control and results - Submit Articles in Your O...

How To Profit From 2 Tier Affiliate Programs And Build A ...

10 Common Direct Mail Mistakes and How to Avoid Them

Niche Marketing : The Power Of Articles

There�s More to Marketing ROI (return on investment) than...

Are your Articles Creating an Avalanche of Traffic?

Marketing: Are You Scaring Customers Away?

How Nearly Going Broke Taught Me The Value Of Niche Marke...

What Is Education Based Marketing

Do Guaranteed Signups Work for MLM Internet Business Oppo...

How are you promoting your website?

Marketing Hat for Graphic Designers or Wannabe�s

How To Put The Profit-Producing Power of Couponing To Wor...

Business Marketing Strategy

How To Market A Seminar

100,000 Subscribers In 30 Days?

More Article Pages 1 - 2

E-Z GRO Opt-In Mailing List Techniques
by: Shon Christopher

An opt-in mailing list can be your most solid internet marketing tool. Think of it as a foot in the door � or better yet, a standing invitation to drop by anytime. Research has shown that it takes an average of seven contacts with a prospect to make your first sale.

It�s hard to count on someone returning to your web site seven times � but if you get them there once, and convince them to join your opt-in mailing list, you have a standing invitation to contact them with your offers, at your convenience.

The trick, of course, is turning your web site visitors into opt-in list subscribers. Opt-in list building is easier than you think. There are a number of tried and true methods of list building that you can use � but don�t be afraid to think outside the box to sign up folks who drop by your web site for a short visit.

Start with a good reason for people to join your opt-in list.

People don�t join opt-in lists out of the goodness of their hearts � they opt in because you�re offering them something of value. What have you got to offer?

� Get a 10% discount on all purchases over $25 � exclusive to members of our mailing list!

� Find out about our newest products through our opt-in mailing list!

� We�ll keep you up to date on the latest developments in [insert your field here].

� Special discount prices and offers exclusively for members of our mailing list.

Get the picture? You�re not saying, �Hey, can I keep bugging you to try to sell you stuff?� You�re offering a service � �I�ll let you know when I�ve got good stuff you want to buy.�

Post the invitation to join your opt-in list prominently on your web site. Simple list building truth number one is that people can�t join your opt-in list if they don�t know about it. Put an invitation to join your email list on every single page of your site � and make the invitation enticing.

Practice opt-in list building everywhere.

Include a short invitation to join your opt-in email list as part of your email signature so that it goes out every time you email someone. If you do a presentation or event, personally invite participants or booth visitors to join your opt in email list.

Bribe people to sign up with a free gift.

Bribery is a tried-and-true fast list building technique and website promotion tool. Selling weight loss products? Put together an e-book of weight loss facts about nutrition and offer it as an incentive to sign up for your opt in list. Be creative, and watch your list grow like a weed.

Offer incentives for referrals.

This Static Spot is open for sponsor

This Static Spot is open for sponsor