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People accusing you of sending sp*am? FIVE 'Email Marketer must know' tips.
by: Radhika Venkata
People accusing you of sending spam? FIVE 'Email Marketer must know' tips.

Radhika Venkata (c).

People tend to forget their subscriptions. Sometimes they don't
even know why they subscribed to your newsletter. Especially if the
person is seeking for information, he/she will subscribe to every
ezine or ecourse that will come across their search. They don't
remember it after a while. If you send email to them after few months,
they simply accuse you of sending spam.

So how to safegaurd yourself from this type of accusations?

Follow up and Mailing list management software: You can manage your
ecourses, broadcasts, follow ups with this single software-
http://www.scripts4webmasters.com/follow-up-autoresponder-pro/index.shtml

1. Provide their personal details in every email:

On top of each email, put their email address, their ip number with
which they subscribed, URL of the form where they subscribed, list
name they subscribed. This way your subscribers are aware of that
you have their details with their permission.

You only gets the subscriber ips when he/she subscribes using a form. If they
subscribed using email addresses, the ip will not be grabbed by your
autoresponder software.

2. Use Double opt-in:

Some of the marketers say that 'You have to make it easy for the subscriber
to receive your emails'. So people tend to neglect to implement double opt-in.
They think that it will be a hassle for subscriber to click on the confirmation
link in the email. Remember one thing... if they are really interested they will
click, not one... more than that to receive information from you. This type of
list is best to target your information and to get some profits from it.

3. 'Unsubscribe' link:

Put 'Unsubscribe' link in every email in the footer area. Sometimes subscribers
subscribe using subscriberATdomain.com, redirects his email to
subscriberATdomain2.com. Then he tries to unsubscribe using second email, which
obviously not in your database and he can't be removed by your software. Then
he/she will get upset that you are sending spam. So tell them that use the same
email address that they used to subscribe, to unsubscribe. You can put this
information under your unsubscribe link.

4. Privacy statement:

Create a tag in your autoresponder like [privacy_statement], if your software
allows it. Then put this tag in all email below 'Unsubscribe' link. Let this
privacy statement should be similar that you put on the subscription form web
page. If your autoresponder software don't allow tags, then put url to your
privacy satement on your web page.

5. Authentication Seals:

Recently I came across this site where they provide email marketers a
special code that goes with headers of your email(s), making them
legitimate.
http://www.habeas.com/servicesHowSWEWorks.php
There is another one:
http://www.truste.org/businesses/email_services.php

About the author:
------------------------------------------------------------------------
Radhika Venkata
Subscribe to 'iNet Marketing Ezine' which is completely focused on
Internet Marketing. Receive FREE Ebooks with Resale rights!
http://www.webmasters-central.com/subscribe.shtml
FREE Ecourse :: 30 days Solid work out to increase your online profits!
http://www.ebooks-world.com/ecourse/index.shtml
-----------------------------------------------------------------------


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 E-Z GRO Opt-In Mailing List Techniques
 by: Shon Christopher

An opt-in mailing list can be your most solid internet marketing tool. Think of it as a foot in the door – or better yet, a standing invitation to drop by anytime. Research has shown that it takes an average of seven contacts with a prospect to make your first sale.

It’s hard to count on someone returning to your web site seven times – but if you get them there once, and convince them to join your opt-in mailing list, you have a standing invitation to contact them with your offers, at your convenience.

The trick, of course, is turning your web site visitors into opt-in list subscribers. Opt-in list building is easier than you think. There are a number of tried and true methods of list building that you can use – but don’t be afraid to think outside the box to sign up folks who drop by your web site for a short visit.

Start with a good reason for people to join your opt-in list.

People don’t join opt-in lists out of the goodness of their hearts – they opt in because you’re offering them something of value. What have you got to offer?

• Get a 10% discount on all purchases over $25 – exclusive to members of our mailing list!

• Find out about our newest products through our opt-in mailing list!

• We’ll keep you up to date on the latest developments in [insert your field here].

• Special discount prices and offers exclusively for members of our mailing list.

Get the picture? You’re not saying, “Hey, can I keep bugging you to try to sell you stuff?” You’re offering a service – “I’ll let you know when I’ve got good stuff you want to buy.”

Post the invitation to join your opt-in list prominently on your web site. Simple list building truth number one is that people can’t join your opt-in list if they don’t know about it. Put an invitation to join your email list on every single page of your site – and make the invitation enticing.

Practice opt-in list building everywhere.

Include a short invitation to join your opt-in email list as part of your email signature so that it goes out every time you email someone. If you do a presentation or event, personally invite participants or booth visitors to join your opt in email list.

Bribe people to sign up with a free gift.

Bribery is a tried-and-true fast list building technique and website promotion tool. Selling weight loss products? Put together an e-book of weight loss facts about nutrition and offer it as an incentive to sign up for your opt in list. Be creative, and watch your list grow like a weed.

Offer incentives for referrals.


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