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Niche Marketing : The Power Of Articles
by: André Anthony
If you haven't considered the power of articles as part of your niche marketing strategy, then you should.

Articles are a great way to drive targeted traffic to your web site, no matter what your niche market may be.

When you provide good information that people want and can use, your reputation and credibility will increase exponentially, making your site visitors more likely to buy your products and services or those you recommend to them.

We've all heard the mantra "Content Is King". Based on that premise there is nothing more versatile than using keyword rich articles to :


* Boost your search engine ranking

* Increase your daily visitor count

* Provide viral marketing opportunities

* Attract unlimited prospective customers

* Build a trusting relationship with your customers and subscribers

* Establish yourself as an expert in your niche market


Here's some of the things you can do with the articles you write :


* Post keyword rich articles and content on your web-site for better search engine placement.

* Compile a number of them into an ebook related to your niche and sell it.

* Use them in the form of "special reports" and "manuals" with your product and affiliate links embedded in them, which you can offer as free gifts for your visitors, subscribers and customers and bonuses for your products and services.

* Create multi-part email training courses to build that all important mailing list.

* Set up your own Ezine and use them for content to establish your bona fides with your subscribers and customers.

* Allow your visitors to use them, with your "resource box" attached, in their free ebooks which they can then distribute to their visitors, subscribers and customers.

* Submit them to "content hungry" web sites and newsletter publishers, with your "resource box" attached, to generate more visitors to your web site from their lists.

* Submit them to Article Directories, which rank highly on the search engines to provide inbound links to your niche web site.

* Monetise them on your web site with keyword-related, context ads. like Google Adsense, Affiliate Power Ads. or TrafficShowcase.

* Contact offline print publications and offer them your articles - some of them pay for this sort of copy so you could make some extra income and establish yourself in a new niche as a freelance writer.


I think you'll agree that there aren't many forms of promotion with this level of versatility. And the great thing about the strategy is - it's free! All it takes is time.

With the cost of paid advertising spiralling ever upwards, can you ignore the power and versatility of using articles as a major part of your niche marketing strategy?


Copyright © 2005, André Anthony Niche Market Know-How


About the author:
André Anthony owns and operates Niche Market Know-How a resource for beginning Niche Marketers. Visit http://www.nichemarketknowhow.comtoday to find strategies, tips, tools, products and resources for effective niche marketing. Get his Niche Market Know-how Mini Course here: http://www.nichemarketknowhow.com/course.htm



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 E-Z GRO Opt-In Mailing List Techniques
 by: Shon Christopher

An opt-in mailing list can be your most solid internet marketing tool. Think of it as a foot in the door – or better yet, a standing invitation to drop by anytime. Research has shown that it takes an average of seven contacts with a prospect to make your first sale.

It’s hard to count on someone returning to your web site seven times – but if you get them there once, and convince them to join your opt-in mailing list, you have a standing invitation to contact them with your offers, at your convenience.

The trick, of course, is turning your web site visitors into opt-in list subscribers. Opt-in list building is easier than you think. There are a number of tried and true methods of list building that you can use – but don’t be afraid to think outside the box to sign up folks who drop by your web site for a short visit.

Start with a good reason for people to join your opt-in list.

People don’t join opt-in lists out of the goodness of their hearts – they opt in because you’re offering them something of value. What have you got to offer?

• Get a 10% discount on all purchases over $25 – exclusive to members of our mailing list!

• Find out about our newest products through our opt-in mailing list!

• We’ll keep you up to date on the latest developments in [insert your field here].

• Special discount prices and offers exclusively for members of our mailing list.

Get the picture? You’re not saying, “Hey, can I keep bugging you to try to sell you stuff?” You’re offering a service – “I’ll let you know when I’ve got good stuff you want to buy.”

Post the invitation to join your opt-in list prominently on your web site. Simple list building truth number one is that people can’t join your opt-in list if they don’t know about it. Put an invitation to join your email list on every single page of your site – and make the invitation enticing.

Practice opt-in list building everywhere.

Include a short invitation to join your opt-in email list as part of your email signature so that it goes out every time you email someone. If you do a presentation or event, personally invite participants or booth visitors to join your opt in email list.

Bribe people to sign up with a free gift.

Bribery is a tried-and-true fast list building technique and website promotion tool. Selling weight loss products? Put together an e-book of weight loss facts about nutrition and offer it as an incentive to sign up for your opt in list. Be creative, and watch your list grow like a weed.

Offer incentives for referrals.


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