Mailing List Information

Article Navigation

Click Here for more articles

Mailing Lists � Keeping it Simple

by: Joy Gendusa

The right direct mailing list targets people who want your product or service.
The direct mail mailing list is a key factor in a successful direct mail marketing campaign and a major point to consider in small business marketing strategies where marketing ROI (Return On Investment) is a key concern.

What really makes your direct mail marketing and advertising campaign successful?

The biggest single factor in the success of your direct mail marketing strategy is who you send your mailings to.

A. You need a list.

This can be:

1) a list of existing customers or prospects who have inquired as a result of any of your marketing efforts or

2) a list which you purchase or in some cases obtain for free.

B. The mailing list must contain the names of people who are likely to be interested in the benefits of your products or services.

Don�t try and sell beer to the Temperance Society or real estate to people who cannot afford it. You have to target your direct mail marketing efforts.

What kinds of lists are available?

C. The three basic kinds of lists that you can use are (you can use all three):
1. Your own list of prospects and customers. This is a list that you collected with your own personal marketing efforts. This is known as a house list. These people are most likely to respond to your offers, because they have responded in the past.

2. A response list is a list of people that have actually done something. They have either purchased something from the people who put together the list or inquired in response to some offer or asked to be on the list. They have some level of interest in the topic or purpose of the list.

These people have not previously responded to you, but they have responded to someone in a related area (if you have purchased a correctly targeted list) so you know they are at least warm.

This is a direct mail mailing list you can purchase from the owner of the list (such as a magazine or company) or a list broker.

3. A compiled list is a list of people who were selected to be on the list because they possess the characteristics that you asked the list broker to screen for.
Examples of characteristics used to target correctly may include age, sex, geographic location, income level, etc. These are more fixed characteristics than response list characteristics, which are behavioral characteristics.

Case study: California based Sun Pacific Mortgage�s Forest Tardibuono found a great way to get the right direct mail mailing list for his company which has a very successful direct mail marketing strategy based on postcards and direct mail mailing lists.

�The title companies give us the mailing labels free. I�ll tell them we want all the homeowners in 95401 which is a zip we get most of our business from. So they�ll give us the mailing labels of anyone who is a homeowner from that lists. It saves money on labels and mailing lists.

They�ll even limit searches to specific categories such as all homeowners from that zip who got a loan from certain companies and they�ll do the search according to that so I can really target the public so that the mailing will be more effective.�

Mailing lists, correctly targeted, can make the difference in a mediocre promotional campaign to a wildly successful promotional campaign. It really just depends on what you are willing to have � success or mediocrity. So which is it?

About the author:
Joy Gendusa founded PostcardMania in 1998, her only assets a computer and a phone. By 2004 the company did close to $9 million in sales and employed over 60 people. She attributes her explosive growth to her ability to choose incredible staff and her innate marketing savvy. Now she�s sharing her marketing secrets with others. For more free marketing advice, visit her website at

Circulated by Article Emporium

Read Articles:

Marketing Options For Cleaning Companies � Part Two

Boost Your Traffic and Profits with Content

20 Ways to Explode your Blog�s Profitability and Traffic

Kick-Starting E-mail Profits Growth From One Single Shot!

Five Myths of Internet Marketing for Independent Professi...

Does Post Card Advertising Really Work?

Is There A Short Circuit In Your Networking?

How to Boost Your Website Traffic and Profits with Content!

Make Your Mailing a Home Run, Not a Strike Out!

3 Simple ways to harness concept of the Free Offer for in...

Tool Talk: All About Internet Marketing Tools

10 Choice Ways To Give Your Subscriptions A Boost

Branding, control and results - Submit Articles in Your O...

How To Profit From 2 Tier Affiliate Programs And Build A ...

10 Common Direct Mail Mistakes and How to Avoid Them

Niche Marketing : The Power Of Articles

There�s More to Marketing ROI (return on investment) than...

Are your Articles Creating an Avalanche of Traffic?

Marketing: Are You Scaring Customers Away?

How Nearly Going Broke Taught Me The Value Of Niche Marke...

What Is Education Based Marketing

Do Guaranteed Signups Work for MLM Internet Business Oppo...

How are you promoting your website?

Marketing Hat for Graphic Designers or Wannabe�s

How To Put The Profit-Producing Power of Couponing To Wor...

Business Marketing Strategy

How To Market A Seminar

100,000 Subscribers In 30 Days?

More Article Pages 1 - 2

E-Z GRO Opt-In Mailing List Techniques
by: Shon Christopher

An opt-in mailing list can be your most solid internet marketing tool. Think of it as a foot in the door � or better yet, a standing invitation to drop by anytime. Research has shown that it takes an average of seven contacts with a prospect to make your first sale.

It�s hard to count on someone returning to your web site seven times � but if you get them there once, and convince them to join your opt-in mailing list, you have a standing invitation to contact them with your offers, at your convenience.

The trick, of course, is turning your web site visitors into opt-in list subscribers. Opt-in list building is easier than you think. There are a number of tried and true methods of list building that you can use � but don�t be afraid to think outside the box to sign up folks who drop by your web site for a short visit.

Start with a good reason for people to join your opt-in list.

People don�t join opt-in lists out of the goodness of their hearts � they opt in because you�re offering them something of value. What have you got to offer?

� Get a 10% discount on all purchases over $25 � exclusive to members of our mailing list!

� Find out about our newest products through our opt-in mailing list!

� We�ll keep you up to date on the latest developments in [insert your field here].

� Special discount prices and offers exclusively for members of our mailing list.

Get the picture? You�re not saying, �Hey, can I keep bugging you to try to sell you stuff?� You�re offering a service � �I�ll let you know when I�ve got good stuff you want to buy.�

Post the invitation to join your opt-in list prominently on your web site. Simple list building truth number one is that people can�t join your opt-in list if they don�t know about it. Put an invitation to join your email list on every single page of your site � and make the invitation enticing.

Practice opt-in list building everywhere.

Include a short invitation to join your opt-in email list as part of your email signature so that it goes out every time you email someone. If you do a presentation or event, personally invite participants or booth visitors to join your opt in email list.

Bribe people to sign up with a free gift.

Bribery is a tried-and-true fast list building technique and website promotion tool. Selling weight loss products? Put together an e-book of weight loss facts about nutrition and offer it as an incentive to sign up for your opt in list. Be creative, and watch your list grow like a weed.

Offer incentives for referrals.

This Static Spot is open for sponsor

This Static Spot is open for sponsor