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How to gain and retain online customers!

by: Paul Duxbury

It�s the most basic rule of business: you need to sell some to earn some. Salesmanship therefore, or the art of closing a sales, is of paramount importance for any business venture. After all, we can�t expect any earnings if we don�t make any sales

Winning customers is essential for the success of our enterprise. And this is also true for online businesses. In fact, some would say that winning customers online has its share of pros and cons. The good news is that the entire world is your market, and you could potentially reach more people through the World Wide Web. The disadvantage? The Internet offers a more impersonal channel in our dealings with people, making it more difficult to garner their trust and favour.

So what are we to do then? Fear not, dear friend. As with everything else in life, we should try to accentuate the positives to compensate for the negatives. Here are a few ways by which you could gain a good number of customers, and keep them for a long and profitable business for you and your family.

Always deliver quality goods or services. There is no better vehicle for our business message than our products themselves. Consistently offering things that are more than worth our customers� time and money will brand us as enterprises that are committed to quality products and services. This would only serve us well in future dealings with the same clients. Additionally, this would make our clients as advertising vehicles for our business as well, as they would spread the word about the excellence of our service to people belonging to their network.

Always try to over-deliver. People love receiving more than what they paid for. If you consistently give them some extras, their minds would be conditioned to trust your business for future transactions.

Provide bonuses. In addition to the product you�re selling, add some more goods that would perk up the package. Do this in a manner that you will make your customers aware of the value of the bonuses if they were otherwise purchased. This would definitely increase the worth of your product, and such would make it more favourable for a successful sale. Additionally, your bonuses would foster good will with your clients, and this could go a long, long way for future orders.

Build relationships. The importance of building good relationships with your customers cannot be undermined. As we�ve discussed earlier, the Internet is a rather informal venue for personal dealings. So try to humanize your approach so that your customers can relate to you as someone who is more than just a business provider, but also as a friend.

Make use of a mailing list. A mailing list is an Internet marketers number one weapon. By capturing the contact details of people who may not have been interested with their current offer, they will be able to condition the same people for future sales. And this could serve their businesses well for quite a long time, as one successful sale can beget another and another after that. So invest on an excellent autoresponder service and prepare those follow-up messages well. Take good care of your subscriber base, and they will take good care of your business in return.

Winning customers is more than just luck. It entails a lot of strategizing and good planning. Retaining customers involve the same level of commitment as well. In the highly competitive world of online marketing, trust plays an integral role in achieving our goals. Try your best to win your customers� trust. Take care of it. And for sure, this trust would fuel good business for you for many years to come.

About the author:
Paul is Head of Training for a major UK Charitable Organisation with a wealth of experience in personal development, management development, e-learning and operational management. In addition he owns two of the UK's leading Ebook Provider websites and Paul also owns and

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E-Z GRO Opt-In Mailing List Techniques
by: Shon Christopher

An opt-in mailing list can be your most solid internet marketing tool. Think of it as a foot in the door � or better yet, a standing invitation to drop by anytime. Research has shown that it takes an average of seven contacts with a prospect to make your first sale.

It�s hard to count on someone returning to your web site seven times � but if you get them there once, and convince them to join your opt-in mailing list, you have a standing invitation to contact them with your offers, at your convenience.

The trick, of course, is turning your web site visitors into opt-in list subscribers. Opt-in list building is easier than you think. There are a number of tried and true methods of list building that you can use � but don�t be afraid to think outside the box to sign up folks who drop by your web site for a short visit.

Start with a good reason for people to join your opt-in list.

People don�t join opt-in lists out of the goodness of their hearts � they opt in because you�re offering them something of value. What have you got to offer?

� Get a 10% discount on all purchases over $25 � exclusive to members of our mailing list!

� Find out about our newest products through our opt-in mailing list!

� We�ll keep you up to date on the latest developments in [insert your field here].

� Special discount prices and offers exclusively for members of our mailing list.

Get the picture? You�re not saying, �Hey, can I keep bugging you to try to sell you stuff?� You�re offering a service � �I�ll let you know when I�ve got good stuff you want to buy.�

Post the invitation to join your opt-in list prominently on your web site. Simple list building truth number one is that people can�t join your opt-in list if they don�t know about it. Put an invitation to join your email list on every single page of your site � and make the invitation enticing.

Practice opt-in list building everywhere.

Include a short invitation to join your opt-in email list as part of your email signature so that it goes out every time you email someone. If you do a presentation or event, personally invite participants or booth visitors to join your opt in email list.

Bribe people to sign up with a free gift.

Bribery is a tried-and-true fast list building technique and website promotion tool. Selling weight loss products? Put together an e-book of weight loss facts about nutrition and offer it as an incentive to sign up for your opt in list. Be creative, and watch your list grow like a weed.

Offer incentives for referrals.

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