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Email Marketing Tips
by: Anna-Marie Stewart
If you don`t know it yet, you will probably learn over time, that email marketing is probably THE most effective way of marketing online. That is, IF you do it the right way.

Here`s a couple of hints and tips that have worked for me:

I have a habit of signing up for safelists that offer free pro memberships to the first so-so many members. I find that smaller safelists are most responsive. Once they reach around 1000 members or so, the actual opening and reading of mails seems to die off.

Think about what would make YOU open an email. What would grab YOUR attention? Try to make the subject both interesting and captivating, with just a touch of urgency.

Make sure your subject line isn`t misleading. That`s such a huge turn-off to most marketers. They open a mail with a great subject line, and find that it bears absolutely NO relevance to the mail itself. Not only will they most likely delete the mail right away, but they`ll probably remember who sent it, and never open mails from that person again.

Remember, if you`re going to use safelists for your email marketing, get a seperate email address for all the mail you`ll get from other members.

I probably have about 10 so-called "junkmail" accounts, where I get all my safelist mails. I go through my mails every day, and yes, I do delete a lot of them right away.

Sometimes though, something catches my eye, and I take a closer look. If the subject line`s are interesting, I open them ALL. I find it`s a GREAT way of keeping on top of what`s happening in the world of internet marketing.

Now, if safelists are just NOT your cup of tea, you need to work out how to create a warm market, for your own personal use.

The best way of doing this, is by building your very own contact list. Whether you want to publish an ezine, or just create a mailing list is up to you, but make sure you do it properly. I personally find my contacts through chat. I go to as many chatrooms as I can find, and make sure my profile is up-to-date and lets people know that I`m an online marketer.

That way, if people are interested in learning more about me, they`ve at least got a starting point, and from there, it`s pretty easy to get them to allow you to add them to your mailing list.

Don`t harvest email addresses, it`ll only end up in tears. Don`t buy mailing lists, no matter how cheap you can get them. Most of the lists that are for sale are made up of harvested email addresses. Harvested emails are by no means "opt-in" and you can be pretty sure you`ll end up getting a spam complaint. It`s a surefire way of losing your isp, webhost or even both. Pure SPAM is the biggest no-no out there.

No matter which way you decide to go, it`s going to be hard, mostly because of all the spam filters that are now in place. ISP`s are really cracking down on spammers. So much so, that even legitimate emails are getting filtered out.

I`ve gathered together a few sites that I find very helpful when I`m writing my ezine, and sending mails to safelists etc. It`s quite amazing to see what actually sets spam filters off. Take some time to go through it all. Bookmark the sites. If you`ve ever wondered if your mail is getting through, you can easily check, just by looking for the trigger words.

Here are a few sites/articles that show you some of the words that are considered to be spam triggers:
http://www.iprofitsystems.com/articles/spamfilters.html
http://www.wilsonweb.com/wmt8/spamfilter_phrases.htm
http://www.internetbasedmoms.com/ezine_killer.htm
office.microsoft.com/Assistance/9798/newfilters.aspx

This one I absolutely love. It`s real fast, gives you a quick review of your mail onsite, and sends you an email with more information. I use it every time I send out a "marketing" email of any kind.It`s most definitely one of the best "spam" checkers I`ve found.
www.lyris.com/contentchecker/

Email marketing can be a lot of hard work, especially as, according to the averages, people need to see your offer AT LEAST 7 times before they "bite". Be consistent, get your mails out there, but also be responsible. The last thing on earth anybody wants, is to be accused of spam. Spam accusations can hurt both you AND the website/product/program you`re promoting.

Don`t be afraid to add a little "personal" touch to your emails, just don`t go totally overboard by telling people the ins and outs of your life...hehehe

Above all, enjoy what you do.


About the author:
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(c) 2004 AnnaMarketing.com All Rights Reserved



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 E-Z GRO Opt-In Mailing List Techniques
 by: Shon Christopher

An opt-in mailing list can be your most solid internet marketing tool. Think of it as a foot in the door – or better yet, a standing invitation to drop by anytime. Research has shown that it takes an average of seven contacts with a prospect to make your first sale.

It’s hard to count on someone returning to your web site seven times – but if you get them there once, and convince them to join your opt-in mailing list, you have a standing invitation to contact them with your offers, at your convenience.

The trick, of course, is turning your web site visitors into opt-in list subscribers. Opt-in list building is easier than you think. There are a number of tried and true methods of list building that you can use – but don’t be afraid to think outside the box to sign up folks who drop by your web site for a short visit.

Start with a good reason for people to join your opt-in list.

People don’t join opt-in lists out of the goodness of their hearts – they opt in because you’re offering them something of value. What have you got to offer?

• Get a 10% discount on all purchases over $25 – exclusive to members of our mailing list!

• Find out about our newest products through our opt-in mailing list!

• We’ll keep you up to date on the latest developments in [insert your field here].

• Special discount prices and offers exclusively for members of our mailing list.

Get the picture? You’re not saying, “Hey, can I keep bugging you to try to sell you stuff?” You’re offering a service – “I’ll let you know when I’ve got good stuff you want to buy.”

Post the invitation to join your opt-in list prominently on your web site. Simple list building truth number one is that people can’t join your opt-in list if they don’t know about it. Put an invitation to join your email list on every single page of your site – and make the invitation enticing.

Practice opt-in list building everywhere.

Include a short invitation to join your opt-in email list as part of your email signature so that it goes out every time you email someone. If you do a presentation or event, personally invite participants or booth visitors to join your opt in email list.

Bribe people to sign up with a free gift.

Bribery is a tried-and-true fast list building technique and website promotion tool. Selling weight loss products? Put together an e-book of weight loss facts about nutrition and offer it as an incentive to sign up for your opt in list. Be creative, and watch your list grow like a weed.

Offer incentives for referrals.


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