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Branding, control and results - Submit Articles in Your Own Name
by: Andy Beard
Article distribution is currently booming on the internet. Authors do it for a number of reasons.

- It is a good way to be picked up by the search engines.
- The backlinks from your resource box can help your search engine position.
- You have the possibility of secondary traffic if your article is picked up by a popular website or ezine.

Various products and services have become available that help you distribute your articles to the 100s of article directories and mailing lists.

a) Software that speeds up maunal submission, or can in some cases do this automatically. b) Services that distribute articles in your name c) Services that distribute articles on your behalf, but in their own name.

The Double Edged Sword

Many people pay a premium rate for article distribution on their behalf, without the worry of having to join various article directory sites as a member, giving their own email address, and receiving lots of emails from various Yahoo groups.

Unfortunately what they don't realise is that often this devalues their work.

1) In the author section on many sites, the name of the distribution service will be shown, not that of the original author.
2) Author sections of many article directories are a unique marketing venue. Many visitors will visit the author profile before reading an article all the way to the bottom. Most profiles could have one or more websites listed.
3) Within RSS feeds from the article directories, the distribution service might be shown in the byline, not the original author.
4) Many article directories allow an author to change or modify their resource box. If an article was submitted using an account owned by a 3rd party distribution service, that avenue will be closed.

Complete Control

For authors who want complete control of their branding, either submit manually, or use article submission software. You will receive more emails, but can always have a special email address for this purpose. Googles Gmail service I find is an excellent choice. Article Announcer and Article Submitter Pro are two examples of such software.

Limited Control

Use an automated submission service that ensures you are the author. There are services that signup for members to directories on your behalf, using a username and password of your choice. One such service is Article Marketer.

The Inconvenience

You will have to confirm your membership to many distribution points, and some will continue to send emails containing articles from other people. Yahoo groups normally allow you to select a digest mode, or to not receive emailed articles at all. Most of this is a one time effort, although you will have to be on the lookout for important messages on the email account you use.

The Massive Gain

They are your articles, and you should gain maximum benefit from them.

Using article distribution is much like a varient of Pareto's 80/20 rule. You potentially gain 80% effective results compared to manual distribution, for 20% of the work.

However if your method of article distribution doesn't give you all the possible credit for your articles, rather than 80% effectiveness, you might only be getting 60% or less.

Managing your own article distribution with tools such as Article Announcer or Article Submitter Pro gives you complete control to achieve your 80/20 goals. A service such as Article Marketer which gives you full credit, and reasonable control, might be 70% effective, for 10% of the work.

Refining your processes, and only using the most effective method where it benefits you the most, you can maximise your return for the work invested.

I use a combination of service and software for my own distribution.

About the author:
Andy Beard has worked in Sales, Marketing and Localization for the last 15 years, primarily in the computer games industry.
On his blog Exploring Niche Websites read his review of 3 killer article submission products.
http://niche-website.blogspot.com/2005/08/submit-articles-3-killer-products.html
http://andybeard.name


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 E-Z GRO Opt-In Mailing List Techniques
 by: Shon Christopher

An opt-in mailing list can be your most solid internet marketing tool. Think of it as a foot in the door – or better yet, a standing invitation to drop by anytime. Research has shown that it takes an average of seven contacts with a prospect to make your first sale.

It’s hard to count on someone returning to your web site seven times – but if you get them there once, and convince them to join your opt-in mailing list, you have a standing invitation to contact them with your offers, at your convenience.

The trick, of course, is turning your web site visitors into opt-in list subscribers. Opt-in list building is easier than you think. There are a number of tried and true methods of list building that you can use – but don’t be afraid to think outside the box to sign up folks who drop by your web site for a short visit.

Start with a good reason for people to join your opt-in list.

People don’t join opt-in lists out of the goodness of their hearts – they opt in because you’re offering them something of value. What have you got to offer?

• Get a 10% discount on all purchases over $25 – exclusive to members of our mailing list!

• Find out about our newest products through our opt-in mailing list!

• We’ll keep you up to date on the latest developments in [insert your field here].

• Special discount prices and offers exclusively for members of our mailing list.

Get the picture? You’re not saying, “Hey, can I keep bugging you to try to sell you stuff?” You’re offering a service – “I’ll let you know when I’ve got good stuff you want to buy.”

Post the invitation to join your opt-in list prominently on your web site. Simple list building truth number one is that people can’t join your opt-in list if they don’t know about it. Put an invitation to join your email list on every single page of your site – and make the invitation enticing.

Practice opt-in list building everywhere.

Include a short invitation to join your opt-in email list as part of your email signature so that it goes out every time you email someone. If you do a presentation or event, personally invite participants or booth visitors to join your opt in email list.

Bribe people to sign up with a free gift.

Bribery is a tried-and-true fast list building technique and website promotion tool. Selling weight loss products? Put together an e-book of weight loss facts about nutrition and offer it as an incentive to sign up for your opt in list. Be creative, and watch your list grow like a weed.

Offer incentives for referrals.


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