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5 Ways To Automate Your Site
by: Larry Johnson
Automating your online business is one of the most important steps you can take to insure your success on the internet. If you have been on the internet for any time at all, you know that there are just too many tasks to do each day to be really efficient and productive with them all.

Learning to delegate some of those routine, daily activities is one way to insure your site's success and to give you much more time in the day for the most important task which is that of promotion and marketing your site.

HERE ARE 5 SIMPLE WAYS TO AUTOMATE TODAY:

1) USE AUTO-RESPONDERS:

Probably one of the best-known and popular ways to handle routine messages to inquirers is the use of auto-responders. It is simple and easy to set up your messages which usually involve several follow-up messages to remind your visitors what you are offering and how to find your site again.

Here are some free ones:

http://www.freeautobot.com/ (ad free also.)
http://www.getresponse.com/
http://www.sendfree.com/
http://www.sendthisfree.com/

2) MAILING LIST MANAGEMENT:

If you are trying to run your own newsletter, handling the process
by yourself can eat up a lot of valuable time. In the beginning this may be possible, but as your list grows and the tasks involved keep multiplying, your time demands will increase also.

There are lots of ways to manage a mailing list including installing your own scripts and purchasing your own software. Weigh the pros and cons, but be sure and check out the possibility of *farming out* the responsibility to a mailing list service.

Here are some to consider:

http://www.ezinedirector.com/
http://www.mail-list.com/
http://www.zinester.com/ (free and paid versions)

Free ones include:

http://groups.yahoo.com/
http://www.topica.com/

3) USE SOFTWARE:

There are many software options available depending upon your work online. Here are some possible software applications available. Just do a search online.

~Creating links to your site and others.
~HTML editors
~Ad swaps
~Promotion
~Joint Ventures
~Subscription management
~Survey forms

4) PAYMENT SYSTEMS:

Well, this is just a no-brainer. It is just too simple not to do this one. Having an automated payment system that allows you to accept credit card payments for your products or services is something that everyone has to have to be successful online. Here are a couple of third-party ones that I use and recommend:

ClickBank-- http://www.ClickBank.com/
PayPal-- http://www.PayPal.com/

5) AD TRACKING SYSTEM:

If you are going to advertise your products and/or services online, then it is critical that you track your results.

Knowing how many hits you got to your site is nice, but it won't take care of your questions like, "Where did my traffic and sales come from?"

Here are some ad tracking systems.
(Some offer free versions.)

http://www.BusiToolz.com/
http://www.hypertracker.com/
http://www.adminder.com/

Implementing these five time-saving helpers is a very important benchmark in moving your business into a phase that will free up some time to insure your success online.

Best of luck with your promotional efforts.

About the author:
GET A QUICK START with this free, How-to-do-it e-zine. Biz Site Biz E-zine will help you with powerful tips, great resources and original articles. Come on down and join us. http://www.BizSiteBiz.com
Subscribe: http://www.BizSiteBiz.com/Subscribeform.html


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 E-Z GRO Opt-In Mailing List Techniques
 by: Shon Christopher

An opt-in mailing list can be your most solid internet marketing tool. Think of it as a foot in the door – or better yet, a standing invitation to drop by anytime. Research has shown that it takes an average of seven contacts with a prospect to make your first sale.

It’s hard to count on someone returning to your web site seven times – but if you get them there once, and convince them to join your opt-in mailing list, you have a standing invitation to contact them with your offers, at your convenience.

The trick, of course, is turning your web site visitors into opt-in list subscribers. Opt-in list building is easier than you think. There are a number of tried and true methods of list building that you can use – but don’t be afraid to think outside the box to sign up folks who drop by your web site for a short visit.

Start with a good reason for people to join your opt-in list.

People don’t join opt-in lists out of the goodness of their hearts – they opt in because you’re offering them something of value. What have you got to offer?

• Get a 10% discount on all purchases over $25 – exclusive to members of our mailing list!

• Find out about our newest products through our opt-in mailing list!

• We’ll keep you up to date on the latest developments in [insert your field here].

• Special discount prices and offers exclusively for members of our mailing list.

Get the picture? You’re not saying, “Hey, can I keep bugging you to try to sell you stuff?” You’re offering a service – “I’ll let you know when I’ve got good stuff you want to buy.”

Post the invitation to join your opt-in list prominently on your web site. Simple list building truth number one is that people can’t join your opt-in list if they don’t know about it. Put an invitation to join your email list on every single page of your site – and make the invitation enticing.

Practice opt-in list building everywhere.

Include a short invitation to join your opt-in email list as part of your email signature so that it goes out every time you email someone. If you do a presentation or event, personally invite participants or booth visitors to join your opt in email list.

Bribe people to sign up with a free gift.

Bribery is a tried-and-true fast list building technique and website promotion tool. Selling weight loss products? Put together an e-book of weight loss facts about nutrition and offer it as an incentive to sign up for your opt in list. Be creative, and watch your list grow like a weed.

Offer incentives for referrals.


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