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10 Deadly Joint Venture Profit Killing Mistakes
by: Gabriel Howes
How to avoid some of the costliest JV mistakes before they happen

1. Not sending out another mailing

Sending another mailing (to the subscribers who haven’t bought) will often bring 50r so of the previous response.

2. Picking the wrong mailing list

Remember the 40-40-20 rule. 40f your response depends on the right mailing list, another 40n the right offer and 20n everything else.

3. Targeting visitors instead of buyers

Buyers have always been and will always be more profitable than visitors.

Let’s take it a step further. A client who buys from you two times is twice as likely to buy as someone who only buys from you once. Why? Because they have more of a relationship with you.

4. Not sending the endorsement e-mail through a spam check service before rolling it out

According to research done by Time magazine, a mind-numbing
40 o 70f all e-mail is being destroyed and deleted by spam filters.

The problem with that is that a lot of legitimate e-mail is getting eaten by those filters, including endorsed mailings. And that sometimes means a massive loss in profits.

If you have a mailing list of 30,000 strong, that means that under certain circumstances, 12,000 to 21,000 potential buyers won’t even receive your endorsement.

By correcting the problem, you may be hard pressed to find something else that will make such a positive impact on your bottom line in such a short amount of time.

Listen, I don’t know if the percentages quoted by Time magazine are still accurate, and to what extent, but the fact remains that those filters are routinely destroying a percentage of your profits.

Use a good spam check service and you will increase readership.

5. Not testing the mailing (or JV)

Testing is a risk-reducing activity. If you don’t test, you are literally playing Russian roulette. Always send the test mailing to the best names on the list.

6. Not making it easy for clients to buy

If you are offering a high ticket product or service, giving your clients the option to purchase with multiple payment options or multiple credit cards can definitely boost response.

7. Mailing JV proposals or endorsements so they arrive on the wrong days

Mondays and Saturdays get the worst results. The best days for your prospects to receive your mail (or e-mail) are Tuesdays, Wednesdays and Thursdays.

8. Sending the mailing out to a desensitized client base

Many online publishers make this mistake. It seems like every other day they have another product of the year to sell or endorse. This eventually (and in some cases, rather quickly) desensitizes their prospects to all their offers.

In fact, I wouldn’t be surprised if some online marketers had more and more trouble getting the same kinds of results than they used to get. The reason is simple. Their subscribers have not only lost faith in the fact that the list owner doesn’t have their best interest at heart, but also they will simply avoid reading their newsletter.

That equates to a massive loss in readership.

Make it worth their time, and they will definitely take the time to read your e-zine.

9. Sending an endorsed mailing without knowing the conversion rate or visitor value

Some partners endorse others without even knowing their visitor value. They are flying blind, and usually get hit hard.

Savvy marketers won’t want to pitch their customer base more than they have to, and they definitely won’t endorse you unless they have reasons to believe that they will be successful with the mailing.

10. Doing a JV with an endorser that has a small (or no) relationship with his / her clients.

Relationships make up the biggest factor in sales.

In JV endorsements, relationships are everything. Always partner with list-owners that have a great relationship with their subscribers because the stronger the relationship, the stronger the endorsement, and the stronger the endorsement, the more sales you’ll make.

Copyright © 2005 Gabriel Howes All Rights Reserved

About the author:
Gabriel Howes is a Joint Venture expert. Download 2 free sample chapters from the highly-acclaimed Ultimate Joint Ventures ebook by clicking on (or copying and pasting) the following link http://www.ultimatejv.com/Adtrackz/go.php?c=a1now. Go for it.


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 E-Z GRO Opt-In Mailing List Techniques
 by: Shon Christopher

An opt-in mailing list can be your most solid internet marketing tool. Think of it as a foot in the door – or better yet, a standing invitation to drop by anytime. Research has shown that it takes an average of seven contacts with a prospect to make your first sale.

It’s hard to count on someone returning to your web site seven times – but if you get them there once, and convince them to join your opt-in mailing list, you have a standing invitation to contact them with your offers, at your convenience.

The trick, of course, is turning your web site visitors into opt-in list subscribers. Opt-in list building is easier than you think. There are a number of tried and true methods of list building that you can use – but don’t be afraid to think outside the box to sign up folks who drop by your web site for a short visit.

Start with a good reason for people to join your opt-in list.

People don’t join opt-in lists out of the goodness of their hearts – they opt in because you’re offering them something of value. What have you got to offer?

• Get a 10% discount on all purchases over $25 – exclusive to members of our mailing list!

• Find out about our newest products through our opt-in mailing list!

• We’ll keep you up to date on the latest developments in [insert your field here].

• Special discount prices and offers exclusively for members of our mailing list.

Get the picture? You’re not saying, “Hey, can I keep bugging you to try to sell you stuff?” You’re offering a service – “I’ll let you know when I’ve got good stuff you want to buy.”

Post the invitation to join your opt-in list prominently on your web site. Simple list building truth number one is that people can’t join your opt-in list if they don’t know about it. Put an invitation to join your email list on every single page of your site – and make the invitation enticing.

Practice opt-in list building everywhere.

Include a short invitation to join your opt-in email list as part of your email signature so that it goes out every time you email someone. If you do a presentation or event, personally invite participants or booth visitors to join your opt in email list.

Bribe people to sign up with a free gift.

Bribery is a tried-and-true fast list building technique and website promotion tool. Selling weight loss products? Put together an e-book of weight loss facts about nutrition and offer it as an incentive to sign up for your opt in list. Be creative, and watch your list grow like a weed.

Offer incentives for referrals.


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