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Flower Power!
by: David Skul
Many fail to realize the power flowers have on our emotional well being. Flowers overwhelm our senses with exotic fragrances and beauty. They play on our need for belonging, attention and attraction and most of all; flowers remind us that we are somehow “special” to someone.

So why do so many people underestimate the simple sentiment of flowers?

Reasons people give for not sending flowers are that they do not know where to start and that not everyone appreciates flowers, especially men.

Locating a florist near you is simple. By searching through your local phone directory or by doing an Internet search for Florists you can easily access an extensive directory of florists that should be able to accommodate deliveries in your area, nation and world wide.

Locating a florist near you, that is suited to your needs, however, may be a little more difficult. Asking a florist if they have an active database that they use for their clients is always a helpful hint. Active databases store vital information about customer, such as past purchases, delivery information, preferences and needs and “special dates to remember”.

In addition, ask if the florist performs a client profile survey. This type of survey informs the florist of upcoming special occasions for each of their customer’s data via the database. Many of times, I myself have been “reminded” of my anniversary by my personal florist through a personal phone call or by a mailer. This act alone is one of the best indicators as to how good a florist’s customer service is.
Choosing the right flowers can also be quite simple. If a client survey is performed and an active database is utilized a professional florist should easily be able to determine if a bouquet of Daisies is appropriate for your occasion or if the arrangement calls for something more sophisticated. If you are still uncertain, it is also helpful to visit the florist’s show room. This will enable you to better visualize the type of selection that will best convey your sentiment.

However, things to consider when sending a man flowers are his personal style, office décor, and personal hobbies. Most professional florists try to integrate this knowledge into the design and flower selection of the arrangement. For example; if the man you are sending flowers to is a golfer, your personal florist may want to add golf balls or tees to the arrangement. Men are also stimulated by color and are visually oriented, so it may be a good idea for the florist to use bright vivid colors as well.

Just as women love receiving flowers, it turns out, men do too. A survey, conducted by the Society of American Florists, showed that over 60% of men responded in favor of receiving flowers on special occasions and holidays, particularly Valentine’s Day.

As the need to exhibit personal gratitude, love, appreciation, and concern grows in our emotionally intellectual society it has never been a better time for people to stop and send some flowers.

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