Legal Information

Article Navigation

Click Here for more articles

Traditional Legal Lead Generation Is Dead - Discover How To Increase Requests For Consultation And Retain More Clients

by: Tony Merlino

Professional legal marketers recently discovered that lawyers were consistently generating two types of client leads. One type of lead increased the number of actual clients and got favorable results and the other type was a complete waste of time.

Question Askers

This is a type of lead that is filled out by people who are window-shopping the legal community with varying degrees of interest and a vague understanding about what an attorney can do for them. They may not even grasp the importance of retaining a specialist in a particular area of law.

Educated, Motivated And Pre-Sold Prospects

This is a type of prospective client that has been carefully qualified, who has received a significant amount of information on the area of law and THEN completes a "Request For Consultation" form. These are educated and motivated clients.
When your firm can obtain these types of leads, the natural result is an increased client acquisition rate.

Some of the more successful legal marketers have developed proprietary Internet based tools that continue to generate the motivated and educated prospect.

There are three basic tools that have been identified and refined to generate real hot �highly targeted� prospects.

THE TARGETED AD

This is a keyword rich advertisement that is unlike the usual "generic" ads seen by the client. These ads address a specific legal problem, identified by the client, and generated by the keyword the client used while searching for a solution.

Once the problem has been identified, the client is delivered to a specific "landing page" with compelling information designed to deliver the exact information the client is seeking at the exact moment they need it.

The Landing Page Storyline

Most law firms that attempt to generate client leads on their own, publish a simple ad that delivers the prospect to the firms website with either too much "general information" or in many cases no useful specific information.

Wrong approach!

About the author:
Tony Merlino is the webmaster (Rainmaker)at ,a legal information and marketing portal for lawyers and their clients in New Jersey.

Circulated by Article Emporium

Read Articles:

Unreasonable Collection Practices

The Need for Railroad Accident Attorneys

The Known Advantages of A Living Trust

Where�s an Attorney When You Need One?

The Main Reason of Family Quarrels and Divorce

The Role of a Public Defender

In Focus: Construction Accident Lawyers

Boating Accident Lawyers Know Best

Personal Injury Lawyers

Examining the Legal Billing Rates

Legal Debt Collection Tricks

Injury Compensation Claims

The Abortion Debate

Greed or Love?

Get to Know Your Lawyer

Same Gender Marriages

Where to Get Legal Representation for Your Inju...

Quadriplegia: Victims Seeking Legal Help

Mesothelioma Compensation�Claims And Counter-Cl...

Filing a Law Suit for Personal Injury Victims

Email Laws That Could Bring You to Jail Even if...

Get a Prenuptial Agreement before Your Next Mar...

More Article Pages 1 - 2

Legal Debt Collection Tricks
by: Steve Austin

If a customer owes your local business money, it's hard not to feel angry, like you want to do anything possible to get your money back. But the days of going all out to collect on a debt over.

The Fair Debt Collection Practices Act, designed to protect consumers from harassment or intimidation, sets firm limits on what you can do to collect a debt from a consumer. The federal debt collections law even prohibits practices that were once standard, and that you might not consider harassment at all.

Besides, as a local business, you have an even more powerful reason to be especially careful about legal debt collection issues. You have something much more valuable at stake than a lawsuit: your business's reputation in the community.

Legal Debt Collection Best Practices:

There are plenty of articles on the web that lay out in plain English what the Fair Debt Collections Practices Act says you can and cannot do. Just to give you some idea of the law's requirements, here are some of the biggest:

- No telling any third party about the debt (except collection bureaus, collection agencies, or the debtor's attorney).

- No calling on the telephone 9 pm - 8 am, or calling repeatedly in a way that is annoying.

- No postcards or envelopes that mention the debt.

- No threats to take actions you cannot or will not really take, such as seizing property, in the case of an unsecured debt.

- No misrepresenting yourself (e.g., "Hi! This is the Publisher's Clearinghouse Sweepstakes. May I speak to John?").

- No paying down the debt with payments the customer has directed be applied to other debts

Tips and Tricks for Legal Debt Collections:

With all these limits on what you can do to collect a debt, what can you do legally?

- Speak with the debtor personally on the telephone

This Static Spot is open for sponsor

This Static Spot is open for sponsor