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The Pervasive Color This Season? Think Pink!
by: ARA
(ARA) - Flip through the fashion and holiday magazines this winter and there is one trend that is impossible to miss. The color pink is the new neutral for everything from designer watches and hand bags to cargo pants and trench coats -- all paired with pouty pink lips and manicured nails to match.

Whether bright and bold or soft and subtle, there is a pink that works for anybody, which is why designers and consumers alike have so eagerly embraced it. When incorporated into a wardrobe or a beauty routine, pink makes an eye-catching and fun statement that goes beyond looking good to feeling good.

Long associated with femininity, the connection between women and pink comes from a European legend that baby girls were said to be born in the hearts of pink roses. Legends aside, pink in its varying shades and hues, from tender blush to take-notice magenta, has an uncanny ability to be feminine, playful, and uplifting. With such positive connotations, many companies and magazines are using pink to catch women’s eyes in advertising campaigns and headlines this season.

One company that has understood the value of pink in marketing to women for much longer than just this season is Mary Kay Inc., which is celebrating its 40th year in business this year.

Company founder Mary Kay Ash, who passed away in 2001, founded her company as Beauty by Mary Kay in 1963 with nine independent beauty consultants. She selected pink as the distinctive signature color of her product packaging so they would stand out in the traditionally all-white bathrooms of the day.

What transpired was the creation of one of the most easily recognizable marketing symbols in the world. After Mary Kay Ash requested a local Cadillac dealer paint her car “Mountain Laurel” pink to match the company’s eye and lip palettes, everyone in the independent sales force instantly wanted one. Ash ingeniously crafted the career car program into one of the most coveted sales incentive prizes ever.

Four decades later, Mary Kay Inc. has updated product packaging to platinum and vibrant pink under the brand MK Signature and the company announced this year that it has one million independent beauty consultants in 34 markets worldwide.

In acknowledgement of the 40th anniversary and in honor of the company founder, Mary Kay Inc. has introduced a new fragrance called Tribute, which features notes of Pink Rose of Texas, Pink Grapefruit Tree Blossom, Cherry Blossom, Fairy Slipper Orchid, and Warm Amber Wood. Suggested retail, $40, Tribute is available through Mary Kay Independent Beauty Consultants. To locate one near you, call (800) MARY KAY (627-9529) or visit www.marykay.com.

Courtesy of ARA Content






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Hair Accessories: When And How To Use Them
 by: Jenny Andrews B

In the 80s, the hair accessory was invaluable. Almost every style involved some sort of accessory or embellishment to really set it off. Today, hair accessories not a part of everyday style and care should be taken as to when and how to use them so that you will not look dated.

With that said, there are some occasions that scream for accessories: Work, social occasions and formal events may all have you searching for the perfect accessory to set off your look. While different occasions will call for different hair accessories, a good rule of thumb to follow is to choose the sedate accessory over one that could not go unnoticed in a crowd of a few hundred or a few thousand.

While choosing the right one can be tricky, there are a few pointers that you can follow to help you pick the perfect hair accessories to complete your look. Here are just a few:

· Work. In many work situations, you will likely have to wear your hair up. No matter if your type of employment requires it or you simply like to change your look now and then, wearing your hair up calls for the right accessory to do the job. The number one rule to finding the right embellishments for work is to avoid banana clips at all costs. I mean, who still makes these things? Apparently they’re making money at it or they wouldn’t still be producing these torture devices of the 80s. Don’t further their cause: stop buying this accessory. The second rule is to choose accessories that closely match your hair color or that blend nicely with it. Matching a hair clip to your clothes is only cute when you are 5-years-old. What you choose will depend largely on your length of hair and how you like to wear your hair up. For French twists, choose hair accessories that resemble over-sized hair clips. Simply twist and clip.

· Social and formal occasions. In social and formal occasions you have a greater opportunity to express your artsy side through accessories. Again choose sedate pieces over garish eye catchers. Classy pieces can be perfect for social occasions, whereas a little sprig of flowers or garnishment may be needed for formal occasions. Formal occasions are the only time that is okay to match your accessory to your clothing. But still, do not go overboard. What attracts the eye should be the beauty of your hair, not too-busy additions to it. If in doubt about what accessory or how much of it to include, opt for the simple solution: use as little as possible.

The bottom line with hair accessories is that too much of a good thing can confuse the eye and make your do look garish. Simple hair accessories, on the other hand, can make a bold beauty statement that makes your hair the talk of the office or party.



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