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Why Your Internet Business Is Like The Stock Market
by: Patty Gale
As savvy stock market investors know, chasing after the one "hot stock" with the possibility of bringing instant riches is not a wise idea. You know the old saying, "Don't put your eggs in one basket". This type of thinking carries a high risk. If your stock goes up and you are smart enough to sell, then you've made money. However, if your stock falls, you just don't know when (or if) it will ever make a comeback.

With this idea of chasing after the "hot stock of the day", you might as well buy a lottery ticket. Diversifying your investment portfolio for long-term growth and stability is the wiser of the strategy. You invest your money over any number of stocks in different industries, thereby spreading your risk across the group.

The same principle should be applied to your internet business. Many of us first arrived online with the notion of building a really great website to reach the masses in hopes of making a lot of money. We later found out that the "build it and they will come" theory is just that, a theory. Oh sure, there are a few who have managed to create a nice income from just one or perhaps two websites, but even Amazon didn't turn a profit until 2001.

Unfortunately, most of us do not have unlimited financial resources. Many have given up, only to go back to either a corporate job or some other type of work in order to support their family. What they did not realize is that their internet business really should be treated like their investment portfolio.

Why do many of us still try to squeeze every single penny out of one website until it's bone dry? It's like wringing out the washcloth until there's no water left to drip. Why bank all of our risk in just one site?

There is a better way and it's called diversification and leverage. How? Instead of building one website and beating it to death in trying to get every last penny until it screams " no more!"... build more sites. In the past, building websites by hand took days and weeks, if not months. Today, there are tools to make this process much simpler and faster and in some cases, you don't even have to know any code at all.

Why diversify and leverage your business across a variety of websites? To reduce your risk and to leverage your efforts. Individually, they may not make a lot of money, but collectively, you could create a nice little internet empire of your very own. It will be well worth your time in creating a long-term internet "investment" portfolio.

To Your Success!

Patty Gale
© 2005 - all rights reserved

About the author:
Patty Gale is a successful entrepreneur who specializes in personalization and customer care for all her clients. She exchanged her suits, hose and heels for working at home in her "jammies" and is on a mission to empower other women to do the same.
She can be reached at http://www.CommuteInYourJammies.com


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How Investment Plans Work
 by: John Mussi

More people are choosing investment plans than ever before. With the rising cost of living and the growing insecurity about the availability of many retirement funds, many individuals are looking to investment plans to begin a nest egg or to make some additional money via investment without having to spend a lot of time purchasing stocks and bonds.

Investment plans allow individuals to simply purchase a specific amount of stocks, bonds, or indices on a regular repeating basis, cutting out a large part of the hassle while allowing for some of the main advantages of investment.

If you've been considering an investment plan but aren't completely sure what they might entail, the following information might help you to decide whether or not an investment plan is the right investment option for you.

The Mechanics of an Investment Plan

Basically, an investment plan is a method of making multiple investments over time at regular set intervals. The funds for the investment are taken from a cheque, savings, or money market account automatically, and are used to purchase stocks or bonds that you have decided upon beforehand. In most cases you can change the amount, frequency, or purchased stocks or bonds of the automatic investments at any time, though depending upon the broker through whom you're doing the investments you may be subject to fees or penalties especially if changing details relatively close to the next investment date. Most online investment firms offer investment plans that you can change at any time free of charge.

Deciding How Much to Invest

When deciding how much to invest each cycle with an investment plan, you should take care not to overextend your funds and bring yourself up short. Make sure that the amount that you choose is available and that you'll have it to spare each time your investment comes up… it can be difficult to plan for events in the future, and just because you have a surplus now doesn't mean that you won't find money running tight a few investment cycles from now.

If you feel that you're reaching a point where you won't be able to afford your regular investment, go ahead and reduce the investment amount or put a hold on the next scheduled investment… better to put less in than short yourself afterwards.

Choosing What to Invest In

Making the decision of which stocks and bonds to invest in can take some time, but it's worth it… this is your money that you're dealing with, and you shouldn't invest it without putting some thought and research into your decisions. Find stocks or bonds that have performed well over time, and that are likely to continue doing so… they may be expensive at times, but you aren't making your total investment all at once so it doesn't matter as much.

Don't be afraid to add new stocks or bonds to your plan later, either… this can help to diversify your portfolio.

Deciding On an Investment Interval

You also need to decide how often you wish to make your investments… this will largely depend upon the cycle of your paycheques and your monthly bills and expenses. You may decide to invest once per month, after everything has been paid, or you might want to invest a little from every paycheque.

The more often you invest, the lower the amount of each investment can be… after all, two or four small investments per month might end up purchasing more than one larger one.

Decide on what works best for your lifestyle, and modify it as needed later if it doesn't seem to work out for you.

 

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