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Learning from Voom
by: Kaitlin Carruth
Voom was thought to be the company that would be able to compete with DirecTV and Echostar in satellite service. However, after a $650 million loss it became clear that the company needed more than technology. By looking inside the Voom Company, you can learn from their business mistakes to avoid the same problems in your own business.

You Need More Than a Good Product

The Voom channels definitely had something to offer to their customers. Never before was such a wide selection of HD channels available for television viewers. However, it takes more than just a good product to make a profit. Market research needs to be done to see if anyone will buy the product. The money you put into research will definitely pay off to find out whether or not you can sell your product or not. You need to find out if you can make a valuable return on your investment or not. In the Voom case, their investment obviously did not provide the company with a profit.

Do Not do Business with Your Family

The Voom battle became a family feud. Charles Dolan, founder of Cablevision, felt that Voom was worth saving while his son the CEO, Jimmy Dolan, wanted to pull the plug. Eventually, Charles Dolan tried to buy Voom with the help of his other son. This caused major conflicts within the Dolan Family. You should avoid mixing family and business. This may seem like a harsh rule but it is something that can save a lot of heartache in the long run.

Know Your Competitors and Your Industry

One of the problems with Voom is that they did not expect the technological advances that their competitors had after they launched Voom. Know your competitors and know what type of industry you are in. Be aware of the outside forces that can affect your business. Is your industry known to change rapidly? Voom did not take into account what their competitors had up their sleeve and this became very detrimental to the business.

The Pain of Sunk Costs

It is hard to walk away from a large investment that does not give any returns. One must remember that a sunk cost is exactly what it sounds like; it is sunk, gone, vanished, kiss it goodbye. So many times businesses fall into the mistake of trying to save fallen projects because they have already put so much time and money into it. This was definitely the case with Voom. With the lost of $650 million Charles Dolan was bound to want to save part of the investment. This is an important lesson to learn in business. You must say goodbye to sunk costs.

Listen!

Charles Dolan dreamed about creating a satellite company that could compete with DirecTV and Dish Network. However, almost no one was supporting to Charles Dolan in his cause at the end seeing that Voom was bound to fail. However, Charles Dolan would not listen to the other board of directors and continued in his efforts to save the dying business. It is important to sometimes swallow your pride and listen to the arguments of those around you to see if they possibly have some validity. Be open to what others are saying because they just might be right.

While it seemed that Voom had the capabilities to change the way viewers watch TV and to be very profitable, instead it failed shortly after its creation. This is because of a few business principles that were neglected. When working with your own new business, make sure that your business plan makes sense and that you pay particular attention to your team, the external factors that could affect your business, and know how to walk away when your great idea turns out to be a flop. If you are willing to do these things, you will avoid running into the same problems that Voom did.




About the author:
Kaitlin Carruth is a client account specialist with http://www.10xMarketing.com– More Visitors. More Buyers. More Revenue. To learn more about Voom, please visit http://www.dishnetworkproducts.com/articles/voom.php



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How Investment Plans Work
 by: John Mussi

More people are choosing investment plans than ever before. With the rising cost of living and the growing insecurity about the availability of many retirement funds, many individuals are looking to investment plans to begin a nest egg or to make some additional money via investment without having to spend a lot of time purchasing stocks and bonds.

Investment plans allow individuals to simply purchase a specific amount of stocks, bonds, or indices on a regular repeating basis, cutting out a large part of the hassle while allowing for some of the main advantages of investment.

If you've been considering an investment plan but aren't completely sure what they might entail, the following information might help you to decide whether or not an investment plan is the right investment option for you.

The Mechanics of an Investment Plan

Basically, an investment plan is a method of making multiple investments over time at regular set intervals. The funds for the investment are taken from a cheque, savings, or money market account automatically, and are used to purchase stocks or bonds that you have decided upon beforehand. In most cases you can change the amount, frequency, or purchased stocks or bonds of the automatic investments at any time, though depending upon the broker through whom you're doing the investments you may be subject to fees or penalties especially if changing details relatively close to the next investment date. Most online investment firms offer investment plans that you can change at any time free of charge.

Deciding How Much to Invest

When deciding how much to invest each cycle with an investment plan, you should take care not to overextend your funds and bring yourself up short. Make sure that the amount that you choose is available and that you'll have it to spare each time your investment comes up… it can be difficult to plan for events in the future, and just because you have a surplus now doesn't mean that you won't find money running tight a few investment cycles from now.

If you feel that you're reaching a point where you won't be able to afford your regular investment, go ahead and reduce the investment amount or put a hold on the next scheduled investment… better to put less in than short yourself afterwards.

Choosing What to Invest In

Making the decision of which stocks and bonds to invest in can take some time, but it's worth it… this is your money that you're dealing with, and you shouldn't invest it without putting some thought and research into your decisions. Find stocks or bonds that have performed well over time, and that are likely to continue doing so… they may be expensive at times, but you aren't making your total investment all at once so it doesn't matter as much.

Don't be afraid to add new stocks or bonds to your plan later, either… this can help to diversify your portfolio.

Deciding On an Investment Interval

You also need to decide how often you wish to make your investments… this will largely depend upon the cycle of your paycheques and your monthly bills and expenses. You may decide to invest once per month, after everything has been paid, or you might want to invest a little from every paycheque.

The more often you invest, the lower the amount of each investment can be… after all, two or four small investments per month might end up purchasing more than one larger one.

Decide on what works best for your lifestyle, and modify it as needed later if it doesn't seem to work out for you.

 

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