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Home Fragrance in Vogue

by: Carol A Cass

The home fragrance market is booming. From perfume, toiletries, and cosmetics to pre packaged foods. It is currently a multi billion dollar industry that continues to show strong growth. The strongest growth has taken place in the last 5 years and is expected to continue through 2007 and beyond. Western Europe, Japan, and the US continue to lead with 65 percent of demand and over three-quarters of world wide production of home fragrance products. Rapid growth of home fragrance sales has also been registered in Asia/Pacific, Latin America, and Eastern Europe.

Market researchers attribute the growing trend of home fragrance popularity in the US to the fact that we are spending more time at home. We are using home fragrances to UN-stress ourselves and make our indoor environment a healthier and more pleasing place to be. And we like it, it makes us feel good. Consumer research is quite convincing. People feel better about themselves and are more comfortable at home when a home fragrance delivery system in use.

Market researchers also point out that consumers are eagerly embracing home fragrance products that neutralize odors and bacteria in our indoor air, not just cover them up. A stylish home fragrance delivery system which can be displayed as decor in the home or work place. Consumers desire an attractive as well as efficient home fragrance delivery system.

There are many home fragrance delivery systems available to us today. From the plug-ins, solids, and sprays, to name a few, which temporarily mask or cover up odors and are readily available in the local supermarket. To the stylish and very much in vogue Fragrance Lamps which you won't find in the local supermarket. Fragrance Lamps can be found in specialty gift and decor shops, and on line. One such Fragrance Lamp is the La Tee Da collection of fragrance lamps. http://www.coronetgiftsolutions.com/la-tee-da_effusion_lamps.asp La Tee Da is leading the way in home fragrance effusion lamp technology. La Tee Da's exclusive scalloped burner design enhances the home fragrance experience. La Tee Da fragrance lamps or effusion lamps as they are sometimes called are made of hand blown art glass. These fragrance lamps come in a wide variety of colors, shapes, and sizes. La Tee Da fragrance lamps befit any decor, home or work place.

Sonia Perez of Coronet Gift Solutions http://www.coronetgiftsolutions.com in Florida says her retail customers are becoming creative in their approach to home fragrance. "They like to have different fragrances for each room of their houses. Say, Verbena in the bedroom and Sandalwood Mahogany in the living room or den." Some of her customers fragrance 3 or 4 rooms, each with a different fragrance. Sonia recommends fragrance lamps because of their style and their ability to sanitize the air while they fragrance it. "Fragrance lamps are great! And collectable too." She also supplies interior designers who love using fragrance lamps as a decor embellishment. "The La Tee Da lamps work well as an attractive accent piece to the design scheme and at the same time fragrance and sanitize the room or entire house, and their clients adore them" .Pure indoor air has become a priority with consumers says Sonia. "Women want more than just pretty air; they want clean air at home and at the office."

The La Tee Da fragrance lamp catalytic conversion process is the same as that used by the old time European catalytic burner (effusion lamp) of Justus Von Liebig. Using this catalytic conversion La Tee Da fragrance lamps are highly efficient at sanitizing indoor air, not masking it. These fragrance lamps kill bacteria, including odor causing bacteria, and the unpleasant smells from dirty laundry, pets, mold, musty closets, and bathrooms. Frying fish tonight? No problem. La Tee Da to the rescue! Cooking odors neutralized, fast. Not just temporarily masked. Automobile manufacturers utilize the same catalytic conversion process on the cars we drive to reduce or eliminate noxious fumes, smoke, and odors from automobile exhaust.

In Europe, before the days of modern electronic indoor air purification, the catalytic burner (effusion lamp) was used extensively in institutions such as hospitals, medical clinics and other facilities that required a high degree of indoor air purity. German holistic chemist Justus Von Liebig discovered that through the oxidation of primary alcohols the effusion lamp was efficient in neutralizing bacteria, allergens, and other impurities in the air including smoke and foul odors.

Aware of the health benefits of the effusion lamp, the French began to add liquid fragrance to their effusion lamps. Leave it to the French to transform the effusion lamp into the home fragrance delivery system we today call fragrance lamps. http://www.coronetgiftsolutions.com/la-tee-da_fragrance_lampes.asp Fragrance lamps have for many years been a fixture in homes across the European Continent and are rapidly gaining popularity in North America. Why? Because fragrance lamps sanitize as well as fragrance your indoor oxygen. Neurologist Alan Hirsh director of the Smell and Taste Treatment Center of Chicago has studied fragrance and the positive relation it can have as an aid in learning, reducing or increasing the desire to eat, and in arousal.

Retailers and restaurateurs are taking notice of the power of fragrance. Case studies of restaurants and retail shops using fragrance delivery systems to create ambiance and a perceived pleasurable shopping experience are quite satisfied with the results of fragrance. Customer surveys consistently prove that fragrance ranks high among reasons for customer loyalty to a particular store or eatery. Also customer word of mouth advertising regarding the fragrant environment brings in new customers. Retailers are exploring the power of fragrance, or scent to stimulate favorable emotional and behavioral responses of consumers. Hirsh also points out that the Nobel Prize in medicine was last year granted to researchers who discovered how olfactory receptor cells enable humans to recognize and store in memory 10.000 different odors. Hirsh states, "I think we are going to be seeing interior decorating with smells in the future, the same way we do with color." Sounds good to me. Decorate my bedroom in Verbena, my bathroom in Lavender, and my kitchen in Cinnamon Apple. Fragrance me with Bayberry in the den and Fresh Cut Clover in the laundry room. Sound good to you too? You bet it does!

Author�s Bio
Carol A Cass, the successful owner of �Interior Design by Carol� in Tampa Bay Florida was born and brought up in NYC where she resides with her husband and two children. Before relocating to Florida, Carol was a senior designer and general manager at one of New York's most prestigious design house. She designs unique and creative interior living spaces of all types and themes like water front to rural ranch. Carol received her Bachelors Degree in Interior Designing from the Harrington College of Design in Chicago. http://www.coronetgiftsolutions.com

About the author:

Carol A Cass, the successful owner of �Interior Design by Carol� in Tampa Bay Florida was born and brought up in NYC where she resides with her husband and two children. Before relocating to Florida, Carol was a senior designer and general manager at one of New York's most prestigious design house. She designs unique and creative interior living spaces of all types and themes like water front to rural ranch. Carol received her Bachelors Degree in Interior Designing from the Harrington College of Design in Chicago.

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Principles of Interior Design
by: Kathy Iven

Whether you are working with existing furnishings and fabrics or �starting from scratch� with an empty room, you should always use the elements and principles of design as a guide in choosing everything. The elements are your tools or raw materials, much like paints are the basics to a painter. The elements of design include space, line, form, color, and texture. The principles of design relate to how you use these elements. The principles of design are balance, emphasis, rhythm, proportion and scale, and harmony and unity.

Principle #1: Balance

Visual equilibrium in a room is called balance. It gives a sense of repose and a feeling of completion. A well-balanced room gives careful consideration to the placement of objects according to their visual weight. The elements of line, form, color and texture all help determine an object�s visual weight, which is the amount of space it appears to occupy. Balance also refers to how and where you place the elements (line, form, color and texture) within a room. To maintain balance, try to distribute the elements throughout the room.

� Formal balance, often referred to as symmetrical balance, creates a mirror image effect.

� Informal balance uses different objects of the same visual weight to create equilibrium in a room. It is more subtle and spontaneous and gives a warmer, more casual feeling.

Principle #2: Emphasis

Emphasis is the focal point of the room. The focal point should be obvious as you enter the room; it is the area to which your eye is attracted. Whatever is featured, as the center of interest �a fireplace, artwork or a window treatment framing a beautiful view � must be sufficiently emphasized so that everything else leads the eye toward the featured area. You can add emphasis to a natural focal point or create one in a room through effective use of line, form, color and texture.

Principle #3: Rhythm

Rhythm supplies the discipline that controls the eye as is moves around a room. Rhythm helps the eye to move easily from one object to another and creates a harmony that tells the eye everything in the room belongs to a unified whole. Rhythm is created through repetition of line, form, color or texture. It can also be created through progression. Progressive rhythm is a gradual increasing or decreasing in size, direction or color.

Principle #4: Proportion and Scale

Size relationships in a room are defined by proportion and scale. Proportion refers to how the elements within an object relate to the object as a whole. Scale relates to the size of an object when compared with the size of the space in which it is located.

Principle #5: Harmony and Unity

A well-designed room is a unified whole that encompasses all the other elements and principles of design. Unity assures a sense of order. There is a consistency of sizes and shapes, a harmony of color and pattern. The ultimate goal of decorating is to create a room with unity and harmony and a sense of rhythm. Repeating the elements, balancing them throughout the room, and then adding a little variety so that the room has its own sense of personality accomplishes this. Too much unity can be boring; too much variety can cause a restless feeling. Juggling the elements and principles to get just the right mix is a key to good design.

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